Advanced Notion Analytics Platform

Detailed real-time Notion analytics for B2B companies

Published on

November 21, 2023

30 days of post-sale support inlcuded

Overview 🔍

Micro-SaaS with $13,300 ARR and 140 paying customers.

The target audience is companies which create content through tools like Notion, Coda, ClickUp, Evernote.

B2B SaaS for digital document analytics. Like Google Analytics, but for digital docs.

As of October 2023:

✅ 600 MAU
✅ $1.1K MRR
✅ 140 paying customers

We're charging a monthly/yearly recurring fee across three tiers:

Pro - $12/mo ($10/mo if yearly) - 37% of MRR (added in June 2022)
Team - $36/mo (30/mo if yearly) - 20% of MRR (added in July 2023)
Business - $108/mo ($90/mo if yearly) - 0% (added in Nov 2023, as part of the “decoy” pricing initiative)

Deprecated plans with active subscriptions:

Basic - $6/mo ($5/mo if yearly) - 32% of MRR (deprecated in Aug 2023)
Creators - $3.99/mo ($14.99/every 6 mo) - 11% of MRR (deprecated in June 2022)

How it works: A tracking widget embedded on the page collects analytics, which are displayed to users on a real-time app dashboard.

This year, we increased our prices and started targeting a higher-paying B2B segment (also a team plan), consequently increasing the ARPU and causing churn in the low-paying segment.

Our acquisition channels are Google Search ranking and a viral watermark. This tool earned the #2 Product of the Day title on Product Hunt on September 12th, 2023.

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✅ $13,300 in ARR
✅ 140 customers
✅ Business model: SaaS
✅ Built with JavaScript, React, Node.js

Growth Opportunity 🌱

There are two types of growth opportunities. Strategic (product): extending beyond Notion. Distribution opportunities: content marketing, cold outreach, affiliate marketing, email content marketing, paid advertising, social media organic, etc.

Business Model 💸

SaaS.

Target Customer 🎯

Our target market is companies which create content through tools like Notion, Coda, ClickUp, Evernote, etc., and share it with various stakeholders. Users, for whom understanding if their content works / is helpful is critical for job success.