<p><b>Startup Description</b></p><p>My product is an adaptive fitness SaaS that automatically generates personalised workout programs, nutrition plans, and progress analytics based on user goals, preferences, and real performance data. Users complete a multi-step onboarding funnel (20+ data points), after which tailored programs and trackers are instantly created in-app.</p><p>I built the entire platform from scratch — front-end, back-end, UI/UX, payment logic, automated email flows, and full acquisition funnel. It was initially developed as a side project, then scaled into a fully operational subscription business with recurring revenue, real customers, and verified conversions from paid and organic traffic.</p><p><b>Key Highlights</b></p><ul><li>Annual Revenue: ~£54,000–£60,000 (current run-rate based on monthly recurring + one-time sales)</li><li>Churn Rate: ~2–3% monthly subscriber churn</li><li>CAC: £2–£6 from TikTok Ads initial tests</li><li>Business Margin: 70–90% gross, depending on ad spend allocation</li><li>~4,500+ signups</li><li>~£4.5K–£5K MRR peak run rate</li><li>Verified subscription revenue via Stripe</li><li>First cold signup acquired organically through YouTube Shorts</li><li>Full tech stack built and owned (no third-party builders)</li></ul><p>All metrics continue to improve with funnel refinement and creative optimisation.</p><p><b>Team</b></p><p>Solo-built and operated:</p><ul><li>Founder (Full-Stack + Growth + Operations)&nbsp;</li><li>JS front-end development and UI/UX</li><li>Back-end logic and database architecture</li><li>Product design</li><li>Stripe integration, subscription logic, and locking logic</li><li>Email sequencing and onboarding flows</li><li>Paid traffic testing, pixel setup, analytics</li><li>Offer and pricing structure</li><li>Brand, positioning, and creative direction</li></ul><p>The business is deliberately lean — minimal fixed costs, automated delivery, scalable with paid acquisition or partnerships.</p><p><b>Tech Stack</b></p><ul><li>Frontend: HTML, CSS, vanilla JavaScript (dynamic program generation, adaptive tracker logic, UI rendering)</li><li>Backend: Node.js</li><li>Hosting: Vercel (front-end), Render (backend)</li><li>Payments: Stripe (live mode — dynamic pricing, subscriptions, one-time purchases, upsells, discount logic)</li><li>Database: MongoDB (user preferences, onboarding, body data, workout history, meals, access control)</li><li>Email Automation: Brevo</li><li>Analytics: TikTok Pixel, event logs, conversion triggers</li><li>Security: Token-based access, server-locked endpoints</li></ul><p>The entire platform is fully web-based — no native app needed.</p><p><b>Marketing and Growth</b></p><p>The primary acquisition channel has been TikTok Ads, with ~£8,000 spent on large-scale creative and funnel testing. Campaign data is strong:</p><ul><li>~1% average CTR</li><li>~£0.20 CPC</li><li>~£5.79 blended cost per conversion across all ads, audiences, and experiments</li><li>Best performing ads achieving CAC as low as ~£2</li></ul><p>This spend has already proven the product’s ability to cold-convert strangers into paying subscribers, while establishing clear benchmarks for scaling.</p><p>Alongside paid acquisition, organic short-form content across TikTok, Instagram, and YouTube has generated thousands of impressions and delivered verified signups without any spend — including the first fully cold customer who converted directly from YouTube.</p><p>Brand authority and trust were built through a 10-video arc, designed to position the product as credible, premium, and personalised. This sequence was used as both warm content in-funnel and top-of-funnel validation to reduce hesitation during checkout.</p><p>The core engine that drives conversions is the product itself:</p><ul><li>Advanced onboarding logic with massive variation</li><li>Adaptive goal-specific messaging</li><li>Dynamic hero text, summaries, testimonials, pricing, and urgency triggers</li><li>Offer tailoring based on user goal, gender, unit systems, event date, BMI ranges, and other form inputs</li><li>Integrated discount logic tied to session-based timing</li></ul><p>This system ensures that every user receives a version of the product, offer, and narrative that is relevant to them — removing friction and increasing the likelihood of conversion.</p><p>Finally, upsell paths are built directly into the journey, increasing ARPU through structured upgrades (video tutorials, advanced tracking, nutrition systems, long-form programs, subscription model, etc).</p><p>The funnel is fully automated end-to-end.Acquisition, conversion, delivery, onboarding, and program generation all operate without manual labour — meaning growth is primarily a function of traffic volume, not operational time.</p><p><b>Revenue and Profit</b></p><ul><li>MRR: ~£4.5K–£5K</li><li>ARR(projected): ~£54K–£60K</li><li>CAC: £2–£6</li><li>Churn: ~2–3%</li><li>Profit Margins: 70–90% depending on ad scaling</li><li>Customer Base: 4,500+ signups with recurring subscribers</li><li>One-Time Purchases: Higher-ticket upsells increase ARPU</li><li>Retention System: Streaks, dynamic insight systems, adaptive difficulty, real-time program regeneration</li></ul><p>All Stripe revenue is verified and available on request.</p><p><b>Return on Investment</b></p><p>With CAC at £2–£6 and LTV in the £115–£160 range, payback can be achieved extremely quickly — often within 1–2 weeks of activating subscription flows.</p><p>Scaling ad spend and creator partnerships unlocks further subscriber volume with direct MRR expansion. The backend, programs, funnels, and personalisation engines already exist — the buyer’s ROI is tied almost entirely to traffic volume rather than new development.</p><p><b>Startup Assets</b></p><ul><li>Complete source code (frontend, backend, logic, onboarding funnel, trackers, progression systems)</li><li>Branding and creative assets</li><li>Stripe configuration (subscriptions + OTP products)</li><li>Legal policies, email templates, copywriting frameworks</li><li>Fully styled website and all internal pages</li><li>MongoDB database structure, schemas, and keys</li><li>4,500+ user signups and stored onboarding data</li><li>Conversion-tested onboarding pipeline</li><li>Dynamic pricing logic and discount timers</li><li>Testimonials mapped to goals</li><li>Video marketing arc scripts and structure</li><li>All UI components and design system</li><li>Social accounts optional (if requested)</li></ul><p><b>Risks</b></p><ul><li>Acquisition cost increases if ads aren’t optimised</li><li>Refund rate may spike if onboarding targeting is too broad</li><li>Conversions depend on strong creatives</li><li>Needs ongoing funnel testing to scale to £100K+ ARR</li></ul><p><b>Minimisation:</b></p><ul><li>Tighten audience filters</li><li>Maintain feedback loops on video ads</li><li>Position strongly against poor alternatives (PDF plans, static apps)</li><li>Continue optimising pricing and session-based conversion triggers</li></ul><p>Because the product itself is fully built and proven, the main variable is paid growth execution.</p><p><b>Summary</b></p><p>My product is a lean, proven fitness SaaS with strong fundamentals — real revenue, low CAC, high margins, low churn, and a fully automated system that scales without extra labour. It has validated demand, thousands of signups, recurring subscribers, a complete tech stack, and a full conversion funnel.</p><p>Its buyer will acquire not just a fitness product, but a highly refined personalisation engine with broad licensing potential. With the groundwork complete, growing the business is primarily a matter of increasing traffic — the platform itself already delivers, retains, and monetises users on its own.</p></br>✅ $12,087 in ARR✅ 352 customers✅ Business model: SaaS✅ Built with Stripe, Node.js, JavaScript