AI Calorie Counter App
Mobile app
AI-powered calorie and macro tracking apps for iOS and Android
Published on
August 4, 2025
$39,000
Asking Price
Main Metrics
$14,600
ARR
400
Customers
2025
Launched
$50,000
Asking Price
Already Sold
Main Metrics
$14,600
ARR
400
Customers
2025
Launched
Overview
<p><b>Startup description</b></p><p>My app – AI‑powered calorie & macro tracker.</p><p>The app lets users log meals by snapping a photo, typing a description, or scanning a barcode. I launched it in March 2025 to scratch my own tracking itch; it now runs on iOS, Android, and attracts about 8,500 new installs every month.</p><p><b> Key highlights:</b></p><ul><li>Annual revenue (Mar – Jun 2025): ≈ US $14.6 k</li><li>Annual profit (same period): ≈ $7.9 k</li><li>Churn: ≈ 42 % / month </li><li>LTV: ≈ $20</li><li>Net margin: ≈ 54 % </li><li>Gross margin: ≈ 84 %</li><li>Revenue growth: $433 (Mar) → $1,514 (Apr) → $5,322 (May) → $7,349 (Jun)</li><li>User base: ≈20,000 registered users, 400 active paying subscribers (Jun 2025).</li></ul><p><b>Team</b></p><p>Solo founder covering product, growth, and support; manage paid ads and hire UGC creators for marketing. ~5 hrs/week keeps everything running.</p><p><b>Tech stack</b></p><ul><li>Mobile: Expo / React Native (TypeScript)</li><li>Backend: Supabase Auth & DB, Edge Functions</li><li>AI features: OpenAI</li><li>Payments: Superwall.</li></ul><p><b>Marketing & growth</b></p><ul><li>TikTok organic posts (Carousels + UGC)</li><li>TikTok Spark Ads for performing organic posts</li><li>Clear levers: replicate organic + paid strategy on Meta & YouTube Shorts and push into larger English‑speaking markets (US, UK, CA, AU) where spend is minimal today.</li></ul><p><b>Revenue & profit snapshot</b></p><ul><li>Mar 25: Revenue $433 | Net $360</li><li>Apr 25: Revenue $1,514 | Net $1,042</li><li>May 25: Revenue $5,322 | Net $2,744</li><li>Jun 25: Revenue $7,349 | Net $3,790</li></ul><p><b>Average monthly expenses (Apr – Jun):</b></p><ul><li> Marketing $1,200 </li><li>Platform fees $680 </li><li>Contractors $280 </li><li>Hosting $55.</li></ul><p><b>Summary</b></p><p>My app is a lean, fast‑growing subscription asset with obvious upside for anyone ready to scale paid acquisition or deepen retention features.</p></br>✅ $14,600 in ARR✅ 400 customers✅ Business model: SaaS✅ Built with TypeScript, Expo, React Native
$14,600
Annual Revenue
400
Number of Customers
Expenses
Marketing (TikTok ads) ≈ $1 200 / mo;
Platform fees (Apple + Google) ≈ $680 / mo;
UGC‑creator fees ≈ $280 / mo;
Supabase hosting + OpenAI API≈ $55 / mo.
Total average operating spend: ≈ $2,215 per month (Apr‑Jun 2025).
Business Model
Subscription (annual, monthly, weekly).
Target Audience
Health‑conscious consumers who want to count calories & macros—mainly weight‑loss and fitness enthusiasts (currently France‑heavy but globally addressable).
Asking Price Reasoning
Priced at ~1.6× ARR, the buyer gets a full return in under 1.5 years at current earnings.
Reason for Selling
I’ve shifted my focus to a larger, time‑intensive opportunity and can’t give the app the attention it deserves. The app will grow faster in the hands of someone who can commit more time to scaling it.
Growth Opportunity
Right now all marketing is France‑only. The playbook—organic TikTok posts → UGC influencers → turn top posts into paid ads—can be copied straight into larger English‑speaking markets (US, UK, Canada, Australia).
30 days free support from seller
Competitors
MyFitnessPal, Lose It!, Yazio, Cronometer, Cal AI.
Tech Stack
TypeScript, Expo, React Native, Supabase, OpenAI.
Traffic Metrics
Revenue Metrics
How it works
$39,000
Asking Price
Already Sold
Main Metrics
$14,600
ARR
400
Customers
2025
Launched
