<p><b>Startup description</b></p><p>My platform is a live AI wellness companion for the emotional side of food decisions. Not a tracker, not a diet app, not a meal plan — a private, judgment-free conversation that shows up before the decision, not after.</p><p>Built on a proprietary Central Intelligence architecture that builds a personal profile with every conversation. The longer someone uses it, the more irreplaceable it becomes. Nine iterations of prompt development were refined through real user testing. Clean modern codebase ready for any developer to pick up and scale.</p><p>Particularly relevant for the GLP-1 behavioral support space — the medication suppresses appetite, it doesn't fix the emotional relationship with food. That's exactly what my platform was built for. Every major GLP-1 platform is looking for this product right now.</p><p>We're builders not go-to-market operators. The hard product work is done. This is built for the right operator to scale it.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Live product&nbsp;</li> <li>Stripe integrated — paywall live, $12.99/month subscription</li> <li>Organic TikTok traction — 500-2,000+ views per video with zero paid promotion</li> <li>82-84% female audience self-selecting across all content</li> <li>95-99% US based audience</li> <li>Beta users acquired through organic content — zero paid acquisition</li> <li>Nine iterations of prompt architecture</li> <li>Full brand suite established</li> </ul> <p>20 registered beta users — 6 active converted accounts with top users averaging 15-52 conversations over 28-64 days. Consistent return behavior demonstrates the CI retention architecture working as designed. Full usage data available to serious buyers under NDA.</p><p><b>Team</b></p><p>Co-Founder. 15 years of sales leadership and P&amp;L management. Conceived the product, developed the prompt architecture through nine iterations, manages all marketing and business development.</p><p>Contract developer. Built the full product on Next.js and Supabase. Familiar with the entire codebase. Available to continue supporting the product post-sale. Clean handover documentation included.</p><p>Co-Founder. Brand strategy and design direction.</p><p><b>Tech Stack</b></p><ul> <li>Frontend: Next.js</li> <li>Backend/Database: Supabase</li> <li>AI: OpenAI ChatGPT API(architected for API interchangeability, switchable to any major AI provider without full rebuild)</li> <li>Payments: Stripe</li> <li>Hosting: Vercel</li> <li>Analytics: Google Analytics 4 via Google Tag Manager</li> </ul> <p>Clean modern stack. Any developer familiar with Next.js can pick this up immediately. No proprietary infrastructure that creates dependency risk.</p><p><b>Marketing and growth</b></p><p>Primary channel — organic TikTok content. Short text-on-screen videos targeting the emotional eating audience. Zero paid promotion. Algorithm finding the right audience naturally — 82-84% female, 35-54 dominant age group, 95-99% US based.</p><p>Secondary channels — Facebook groups, personal network outreach, Reddit community participation.</p><p>Beta users acquired through direct outreach to motivated strangers — not friends or favor-doers. Self-selecting audience that genuinely identifies with the product positioning.</p><p>Content strategy developed and tested — five pre-beta posts, ongoing content calendar, brand voice fully documented in brand brief.</p><p><b>Return on investment</b></p><p>Monthly operating costs under $100 at current scale — primarily API usage, which scales predictably with user volume. Vercel hosting negligible. The low operating cost structure makes breakeven exceptionally attractive for a buyer with any existing audience or distribution.</p><p>At $12k asking price — breakeven at approximately 77 paying subscribers at $12.99/month. A motivated operator with an existing user base in the wellness or GLP-1 space could achieve this within 30-60 days of acquisition.</p><p>For a strategic acquirer with existing users, the product pays for itself in the first month. The $12k investment is less than the cost of one engineer for one month. Building this from scratch takes 12-18 months and $150k in development costs. We already made the mistakes, so you don't have to.</p><p><b>Startup assets<b></b></b></p><ul> <li>Live domain</li> <li>Full Next.js/Supabase codebase — clean and documented</li> <li>Stripe integration — live and tested</li> <li>Anthropic Claude API integration — live and tested</li> <li>Brand guidelines — complete v3 brand brief</li> <li>Logo suite — primary logo, app icon, diamond emblem, horizontal lockup</li> <li>Social media accounts</li> <li>Prompt architecture — nine iterations of development, fully documented</li> <li>Beta user data and early conversations</li> <li>Brand brief, social creative brief, beta brief — all documented</li> <li>Quick reference guide — user onboarding document</li> <li>Warm introduction to contract developer available to continue post-sale.</li> </ul> <p><b>Risks</b></p><p>AI API dependency — product runs on OpenAI's ChatGPT API. Mitigated by intentional architecture design — the API layer is interchangeable. Switching to any major AI provider requires minimal adjustment, not a full rebuild. No lock-in risk.</p><p>Single developer — built by one contract developer. Mitigated by intentional design — the codebase was built from day one to be managed by any qualified developer. Clean modern Next.js/Supabase stack, fully documented, no proprietary dependencies. Our developer is available for transition support but is not required. Any competent developer can own this immediately.</p><p>Competitive market — the wellness app space is crowded with trackers, points systems, and meal plans. But crowded with the wrong solution is not the same as crowded. If the current system worked — it would have worked by now. The 95% failure rate of traditional diet and wellness programs proves it. The dirty secret of the wellness industry is that everyone upgraded the technology but kept the same thinking. Better apps. Smarter dashboards. AI calorie counters. New tech. Same old approach. Our platform is built on a fundamentally different premise — the problem was never information, it was always emotional. No direct competitor is building the emotional AI companion layer. Trackers and diet apps are not competitors — they're the problem our platform solves. The buyer who breaks through in this space owns a category. The wellness app market is $12.87 billion and growing 15% annually. Getting even a fraction of frustrated users who have abandoned the current system is a significant business.</p><p>Regulatory — mental health adjacent content carries liability considerations. Mitigated by guardrails built into the prompt — crisis language triggers immediate redirection to professional resources. Product positioned as wellness companion not clinical tool. Same framework Calm and Headspace operate under.</p><p><b>Summary</b></p><p>We're builders not go-to-market operators. That's the honest reason this is for sale and the clearest opportunity for the right buyer.</p><p>The wellness industry has spent decades giving people better tools to track themselves. Calorie counters. Points systems. Macro dashboards. Streak trackers. New technology. Same old thinking. And the results prove it — 95% of people who try traditional diet and wellness programs fail. Not because they lack willpower. Not because they lack information. Because nobody built for the emotional reality of why people struggle with food in the first place.</p><p>Our platform is built on a different premise entirely. The problem was never the food. It was always the moment before the decision.</p><p>This is not another wellness app. It's the first AI companion built specifically for the emotional side of food decisions. A private, judgment-free conversation that shows up in the moment — before the decision, not after. A Central Intelligence layer that builds a personal profile with every conversation and gets more valuable over time. A product that gets smarter the longer someone uses it — which means retention compounds naturally.</p><p>✅&nbsp;$103 TTM revenue</p><p>✅ 8 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Next.js, Supabase, OpenAI</p>