<p>🚀<b>Startup Description</b></p><p>My app is an iOS calorie tracker powered by AI and image recognition. Users take a photo of their meal, and the app estimates calories and macros instantly  no manual logging. It simplifies nutrition tracking for health-conscious users who don’t want to spend time entering each ingredient.</p><p>The app was born from a personal frustration with traditional food loggers like MyFitnessPal. I invested over €10,000 into building a native iOS solution that feels modern, fast, and automated — with growth and UX in mind.</p><p>📌Key Highlights</p><ul><li>Projected Annual revenue: $3,240 (based on current MRR)</li><li>Projected Annual profit: ~$3,000 (expenses close to $0)</li><li>TTM revenue - $1,051</li><li>Churn rate: Est. 8–12% monthly (based on App Store retention data)</li><li>LTV: ~$24 (average paying user stays 2–3 months)</li><li>CAC: $0 (100% organic growth to date)</li><li>Business margin: ~95% (after App Store commission)</li><li>3,700+ organic downloads</li><li>927 daily active users</li><li>250 €/month in MRR</li><li>0 € spent on paid ads</li><li>Proven creatives tested with ROAS of 3–4</li></ul><p>👨‍💻<b>Team</b></p><p>Solo founder with outsourced development:</p><ul><li>I designed the app, UX flow, and monetization structure.</li><li>Development outsourced to an iOS dev help me with to project (with all assets and code owned 100%)</li><li>I handle product updates, user feedback, App Store management, and strategy</li></ul><p>🛠️ <b>Tech Stack</b></p><ul><li>Swift – native iOS development</li><li>Firebase – backend for user auth, analytics, storage</li><li>Apple In-App Subscriptions – recurring revenue model</li><li>Google Cloud Vision / custom AI model – for meal recognition</li><li>RevenueCat (optional) – subscription management layer (if integrated)</li><li>Open Ai</li></ul><p>📈 <b>Marketing and Growth</b></p><ul><li>All growth has been 100% organic via App Store search and social sharing</li><li>Strong keyword ranking on iOS Store (e.g., “calorie AI”, “nutrition scanner”)</li><li>Zero $ spent on ads</li><li>I’ve tested Meta/TikTok creatives that show ROAS of 3–4, ready to scale</li></ul><p>💰 <b>Revenue and Profit</b></p><ul><li>MRR: $270</li><li>Projected ARR: $3,240</li><li>Monthly expenses: ~$0</li><li>Churn: around 10% (industry standard for consumer SaaS)</li><li>LTV: ~$24</li><li>CAC: $0 (so far)</li><li>GMV: N/A (no physical products)</li></ul><p>💸 <b>Return on Investment</b></p><ul><li>Current profit margin: 95%</li><li>With zero ad spend, app is already generating ~$270/mo</li><li>Buyer can recoup investment in ~6 months passively, or &lt;3 months by scaling paid acquisition via tested ads</li><li>With a $1k/mo ad budget and 3x ROAS, monthly profit could reach $3,000+</li></ul><p>📦<b> Startup Assets Included</b></p><ul><li>Full iOS app source code + documentation</li><li>App Store account (or transfer-ready app bundle)</li><li>Brand assets (logo, name, visual identity)</li><li>Firebase backend + analytics</li><li>Ad creatives tested (Meta/TikTok)</li><li>All user data + subscriber data</li><li>Push notification setup</li><li>Future roadmap &amp; features suggestions</li><li>30-day post-sale onboarding support</li></ul><p>⚠️ <b>Risks</b></p><ul><li>Churn is typical for consumer apps without long-term engagement systems→ Solution: add gamification &amp; meal streaks</li><li>Relies on Apple ecosystem only→ Solution: port to Android (demand exists)</li><li>No team or scaling ops yet→ Opportunity for team-based buyers to grow fast</li></ul><p>✅ <b>Summary</b></p><ul><li>High engagement: 927 DAU with zero ad spend</li><li>Revenue-ready: already monetized, proven conversions</li><li>Built for growth: ROAS-tested creatives, untapped paid channels</li><li>Ultra lean: 2–3h/week to manage</li><li>Global reach: used in 5 countries, multilingual (FR + EN)</li><li>Affordable scaling: low CAC, high-margin recurring revenue</li><li>Ideal for marketers, health founders, fitness creators, or acquirers looking for a stable + scalable consumer app</li><li>social media engagement with community 10,000 followers regroup on tikTok YouTube and instagram</li></ul></br>✅ $1,051 in ARR✅ 55 customers✅ Business model: SaaS✅ Built with&nbsp;Swift, RevenueCat, ChatGPT