<p><b>Startup description</b></p><p>My project is an AI-powered virtual staging platform that transforms empty or outdated rooms into beautifully furnished spaces within seconds. Realtors and property photographers can upload a photo, select a style, and receive a photorealistic staged version ready for listings and marketing. We started this project to make professional home staging accessible and affordable for everyone, replacing the $2,000+ traditional process with instant AI magic.</p><p><b>Key highlights</b></p><ul> <li>Annual revenue: $7,200 (MRR ~$600, growing 15% MoM)</li> <li>Annual profit: $5,400 (minimal operational costs)</li> <li>Churn rate: ~8% monthly</li> <li>Lifetime Value: $89</li> <li>Customer Acquisition Cost: $11</li> <li>Business margin: ~75% gross margin</li> <li>Avg. image generation time: 18 seconds</li> <li>Avg. cost per generated image: $0.18</li> </ul> <p><b>Team</b></p><ul> <li>Founder &amp; CEO – product development, partnerships, and marketing.</li> <li>1 Developer (part-time) – full-stack and AI integration.</li> <li>1 UI/UX designer (contract) – design consistency and staging templates.</li> <li>1 Marketing developer and SEO expert.</li> </ul> <p><b>Tech Stack</b></p><ul> <li>Frontend: React + TailwindCSS</li> <li>Backend: Node.js (Express)</li> <li>AI Engine: OpenAI image API (custom prompt logic)</li> <li>Database: Firebase</li> <li>Payments: Stripe</li> <li>Analytics &amp; Tracking: Google Analytics + Meta Pixel + PostHog</li> </ul> <p><b>Marketing and growth</b></p><p>Our main growth channels have been Google Ads, Facebook Ads, and organic SEO targeting keywords like “AI virtual staging” and “free virtual room design”.</p><ul> <li>Best-performing keyword: “Free virtual staging” (10/10 Quality Score, $4.66 per conversion).</li> <li>Facebook CTR: 3.4% average with image-based posts. We’re now building affiliate and referral programs to drive organic growth.</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>ARR: $7,200</li> <li>MRR: $600</li> <li>CAC: $11</li> <li>LTV: $89</li> <li>Churn: 8%</li> <li>Gross margin: 75%</li> <li>Revenue source: Monthly/annual subscriptions via Stripe; additional pay-per-credit purchases.</li> </ul> <p><b>Return on investment</b></p><p>Buyers can achieve payback in under 9 months by maintaining current ad performance and introducing upsells (team plans, design styles, watermark removal).</p><p><b>Startup assets</b></p><ul> <li>Domain: premium, SEO-friendly, valued at ~$4,000</li> <li>Website &amp; app: Fully functional SaaS platform (React/Node.js)</li> <li>Stripe account: active subscribers &amp; analytics</li> <li>Email list: ~300 sign-ups (organic and ad conversions)</li> <li>Socials: Facebook Page, Instagram, and TikTok (used for lead-gen ads)</li> <li>Ad assets: Google Ads campaign with 10/10 performing keyword group</li> <li>Branding: Logo, staging templates, prompt sets, and landing page copy</li> </ul> <p><b>Risks</b></p><ul> <li>Increasing competition in AI staging space (VirtualStager, roOomy).</li> <li>Reliance on external AI API (pricing changes could impact margin).</li> <li>Ad cost fluctuations on Google and Meta platforms.</li> </ul> <p>Mitigation: Diversify through organic traffic (SEO/blog), referral system, and optional proprietary model fine-tuning.</p><p><b>Summary</b></p><p>My platform is a profitable, ready-to-scale SaaS startup in the booming real-estate AI tools market. With strong unit economics, clear growth levers, and a premium domain, it’s perfectly positioned for a buyer looking to scale digital real-estate tools or expand an existing AI portfolio.</p><p>✅ $1,090 in ARR</p><p>✅ 12 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Stripe, Express.js, Node.js</p>