<p><b>Startup Description</b></p><p>Your personal AI tennis &amp; padel coach – in your pocket.</p><p>My app is an AI-powered tennis and padel coach that watches your games and provides personalized feedback to help you improve faster. Users record their matches or drills, and the app uses computer vision and AI to analyze movement, shot selection, and form—delivering customized drills and tactical insights after every session.</p><p>The project started as a passion side-hustle combining my background in computer vision and a love for racket sports. I noticed most amateur players lack coaching access, so I created my app to democratize pro-level feedback. After validating demand through organic TikTok content and onboarding hundreds of early users, I launched the MVP version on the App Store.</p><p><b>Key Highlights:</b></p><ul><li>Annual Revenue: ~$378 (early-stage, growing)</li></ul><ul><li>Annual Profit: ~$300 (minimal expenses, lean setup)</li></ul><ul><li>Churn Rate: Low – most churn is still at trial-to-paid transition</li></ul><ul><li>CAC: $0 (all organic via TikTok)</li></ul><ul><li>Conversion Rate: ~9.5% (recent, down from ~25%)</li></ul><ul><li>Sessions per Active Device: 3.39 (opt-in only, improved from 2.05)</li></ul><ul><li>Total Downloads: 1,647+ (1,560 historical + 87 recent)</li></ul><ul><li>Proceeds: ~$88 in the last 30 days; ~$378 over the lifetime</li></ul><ul><li>Most Downloads by Source: 93.1% App Store Search</li></ul><p><b>Revenue and Profit</b></p><ul><li>Monthly Recurring Revenue (MRR): ~$88 (recent 30-day period)</li></ul><ul><li>Annual Run Rate (ARR): ~$1,056 (projection)</li></ul><ul><li>Proceeds per Paying User: ~$5.5</li></ul><ul><li>Gross Margin: ~90% (no significant infra costs)</li></ul><p><b>Team</b></p><p>Solo Founder – Product, Design, Dev, Marketing. I’ve handled every part of the project, from concept to launch—product design, Swift/iOS development, content marketing (TikTok), and customer support. The systems are simple enough for a solo operator or ideal for a small team to scale.</p><p><b>Tech Stack</b></p><ul><li>Swift</li><li>Analytics: App Store Connect, mixpanel (basic)</li></ul><p><b>Marketing and Growth</b></p><p>All growth has been organic—primarily from a TikTok presence with over 100,000+ views combined across multiple videos. The app ranks well in App Store search for niche tennis/padel terms. Early traction is entirely without paid acquisition.</p><ul><li>TikTok engagement generated a steady stream of daily downloads</li><li>Users primarily come via App Store Search (94.6%) and convert at 19.9%</li><li>High interest shown in custom drills and post-match analysis clips</li></ul><p><b>Return on Investment</b></p><ul><li>With minimal ongoing costs and existing marketing channels (TikTok), a buyer can easily increase revenue by scaling content, optimizing pricing tiers, and adding Android or web versions.</li><li>Potential to 5× ARR within months with even modest paid promotion or partnerships with tennis/padel clubs.</li></ul><p><b>Startup Assets</b></p><ul><li>iOS App: Live on App Store</li><li>TikTok Accounts: Multiple videos with 500K+ combined views</li><li>Figma Design Files: Full UI/UX designs</li><li>Source Code: Fully documented, native iOS</li><li>Brand Assets: Logo, icon, App Store screenshots, tone of voice</li><li>User Feedback: Early beta feedback organized to inform next roadmap steps</li></ul><p><b>Risks</b></p><ul><li>Single platform: iOS only (no Android yet)</li><li>Early stage: Revenue is small but validated</li><li>Solo-built: Limited development velocity unless handed off properly</li><li>AI limitations: Model accuracy could improve further with more data</li></ul><p><b>Mitigation:</b></p><ul><li>Buyer can easily port to Android/web</li><li>Low CAC means even small boosts in reach will convert</li><li>Framework is scalable – new sports like squash or table tennis could be added</li></ul><p><b>Summary&nbsp;</b></p><p>My app is a rare, lean sports-tech asset with:</p><ul><li>Real validation – strong conversion rate and App Store engagement</li></ul><ul><li>No CAC acquisition channel – via TikTok + app store search</li></ul><ul><li>Sticky product – personalized, AI-driven coaching that users love</li></ul><ul><li>Scalable framework – can be grown into a multi-sport AI coach</li></ul><ul><li>Built and proven solo – perfect for solo devs or small teams</li></ul><p>Whether you're looking to expand your AI product portfolio, tap into the growing tennis/padel fitness market, or acquire a solid base to grow into a major sports-tech app, my app is a high-potential, low-risk springboard.</p></br>✅ $378 in ARR✅ 29 customers✅ Business model: SaaS✅ Built with Swift