<p><b>Startup description</b></p><p>This is an AI video and image generation SaaS that helps creators and creative professionals turn text and images into dynamic, ready‑to‑share videos and visual content. Users can generate multi‑shot videos, animate static images, and apply AI‑powered image and video effects in just a few simple steps, without traditional video‑editing skills.</p><p>I started the project about 5–6 months ago as a solo indie developer. The goal was to build an all‑in‑one creative suite that connects to multiple leading AI models and wraps them in a simple, fast user experience for short‑form video, social content, and creative experiments. Since launch, the product has grown to solid recurring revenue with almost no paid marketing, mainly through organic demand from AI‑savvy creators.</p><p><b>Key highlights</b> (based on current run‑rate and Stripe data):</p><ul><li>Annual revenue (ARR): around $41,600 (≈ $3,471 MRR × 12)</li><li>Annual profit (run‑rate): estimated $25,000–$30,000, after hosting and AI/model usage costs but before founder salary</li><li>Lifetime revenue: ~$19,000</li><li>Churn / retention: early‑stage; active subscriptions and revenue have been trending up as more free users convert to paid</li><li>LTV: increasing as more users stay for multiple billing cycles; many creators return to generate new content</li><li>CAC: very low; most users come from organic search, direct traffic, and word of mouth</li><li>Business margin: high‑margin software with lean fixed costs; gross margin is strong even with AI/model expenses</li><li>Other metrics: 245 total customers, 84 active subscriptions, $18,944 total processed gross revenue to date, $9,411 gross volume over the last 30 days.</li></ul><p><b>Team</b></p><p>The startup is fully run by a solo founder (me).</p><ul><li>I handle product design, frontend and backend development, infrastructure, as well as customer support and basic marketing.</li><li>There are no employees and no long‑term contractors, which keeps the structure simple and makes the handover straightforward for a buyer.</li></ul><p>I’m happy to provide transition support after the sale to walk the buyer through the codebase, infrastructure, and product roadmap.</p><p><b>Tech Stack</b></p><p>The product is a modern web‑based SaaS.</p><ul><li>Frontend: single‑page web application built with a modern JavaScript framework (React/Next‑style stack) for a fast, app‑like user experience.</li><li>Backend: API‑driven backend that manages authentication, payments, credit usage, job queues, and orchestration of AI models.</li><li>Database &amp; infrastructure: hosted on a mainstream cloud provider with managed database and storage; designed for easy scaling and monitoring.</li><li>AI integration: a custom orchestration layer that connects to multiple third‑party video and image models for text‑to‑video, image‑to‑video, text‑to‑image, and image‑to‑image workflows, plus dedicated tools for effects like face swap and background change.</li></ul><p>The codebase is clean and structured so that a new technical owner can onboard quickly and continue development.</p><p><b>Marketing and growth</b></p><p>So far, growth has been almost entirely organic.</p><ul><li>The main growth driver is SEO and long‑tail landing pages around AI video, AI image, effects, and specific model names.</li><li>Additional signups come from social media and word of mouth in AI and creator communities.</li><li>I have not run consistent paid ads; any paid experiments have been very small‑scale.</li></ul><p>Because of this, CAC is currently very low, and there is substantial room to grow by investing more systematically in SEO, content, influencer partnerships, and performance marketing.</p><p><b>Revenue and profit</b></p><ul><li>MRR: around $3,471</li><li>ARR: around $41,600</li><li>Total gross revenue to date: $18,944</li><li>Last 30 days gross volume: $9,411</li><li>Customers: 245 total customers</li><li>Active subscriptions: 84 (including trials and paid plans)</li></ul><p>Monthly operating costs mainly include cloud hosting, storage, and AI/model usage fees. Based on current usage, these costs are roughly in the $900–$1,400 per month range, leaving attractive profit margins for a lean operation.</p><p><b>Return on investment</b></p><p>At the current run‑rate, a buyer who keeps revenue and costs at similar levels could recover the purchase price within a reasonable payback period, depending on the agreed multiple. With focused marketing and product iteration, there is realistic upside to grow MRR further and shorten the payback period.</p><p>For a buyer with existing distribution (newsletter, agency, SaaS portfolio, or audience of creators), this project can plug directly into those channels and generate returns faster than building a new AI product from scratch.</p><p><b>Startup assets</b></p><p>The sale includes all of the assets required to keep operating and growing the business:</p><ul><li>Full ownership of the codebase (frontend, backend, orchestration logic, and internal tools)</li><li>Main domain and website, including all SEO value and landing pages</li><li>Customer accounts and historical revenue/usage data (transferred in a privacy‑compliant way)</li><li>Any existing email lists and analytics properties (e.g. Google Analytics, tracking setup)</li><li>Social media accounts and community spaces associated with the product</li><li>All product documentation and notes, plus a handover period to help the buyer understand the tech and operations.</li></ul><p>If needed, I can also share internal feature roadmap ideas and experiments that I haven’t yet implemented.</p><p><b>Risks</b></p><ul><li>Dependence on third‑party AI models: The product relies on external video and image models. Changes in their pricing, limits, or quality can affect margins and user experience.</li><li>Competitive and fast‑moving market: AI video and image generation is a hot and crowded space; staying competitive requires ongoing product development and positioning.</li><li>Early‑stage metrics: Because the product is only 5–6 months old, churn, LTV, and long‑term retention are still normalizing and may fluctuate.</li></ul><p>These risks can be reduced by diversifying providers, monitoring unit economics closely, and focusing on the most profitable use cases and customer segments.</p><p><b>Summary</b></p><p>This is a lean, profitable AI video and image generation SaaS built and validated by a solo founder in just a few months. It has real customers, meaningful MRR, and operates in a rapidly growing, in‑demand market.</p><p>A buyer with stronger marketing, partnerships or a small team can use this as a solid foundation: the product is built, infrastructure is running, and early users already love it. Most of the upside now lies in scaling distribution, refining pricing, and expanding features—rather than starting from zero.</p></br>✅ $19,000 in ARR✅ 245 customers✅ Business model: SaaS✅ Built with Next.js, Supabase