<p><b>Startup description</b></p><p>My product is a handmade vegan skincare brand that sells natural soaps, scrubs, and body products through a Shopify store and wholesale to boutiques. I started it 10 years ago out of my own desire to create clean, cruelty-free products using safe, plant-based ingredients. What began as a passion project grew into a recognized brand with loyal customers, strong social media presence, and repeat wholesale buyers.</p><p><b>Key highlights:<b></b></b></p><ul><li>Annual Revenue: $49,000(this is a 4-year average with a temporary dip in 2024 due to health-related circumstances.)</li></ul><ul><li>Annual Profit: $13,938</li><li>Churn Rate: 90%(Based on one-time vs. repeat purchases in a DTC product business. Repeat buyers still account for a strong portion of annual sales)</li><li>Customer Lifetime Value (LTV): $40 (estimated based on repeat customer behavior and product margins)</li><li>Customer Acquisition Cost (CAC): $2 (estimated; most customers acquired organically via word of mouth and social media)</li></ul><ul><li>Business Margin: 28%(Based on 4-year average revenue and profit)</li></ul><ul><li>Over 31,000 Instagram followers with strong engagement</li><li>4,500+ total email subscribers (wholesale + retail)</li><li>~200 repeat retail customers on Shopify</li><li>~160 wholesale boutique buyers since 2020</li><li>10+ years in business with an established Shopify site</li><li>81 proprietary product recipes (soap, body butter, lip balm, etc.)</li><li>Strong organic traffic and word-of-mouth growth</li><li>Minimal ad spend with low customer acquisition cost</li></ul><p><b>Team</b></p><p>I’m a solo founder and operator. I’ve personally handled every aspect of the business — from product formulation and production to website management, social media, customer service, and wholesale relationships. My store was intentionally built to be streamlined and manageable for a single owner, making it ideal for a hands-on buyer or someone with a small team.</p><p><b>Tech Stack</b></p><p>My store is built on Shopify for e-commerce. Payment processing is handled through Shopify Payments and PayPal. Social media was managed manually through Instagram, Facebook, Pinterest, and TikTok.</p><p><b>Marketing and growth</b></p><p>The business has grown primarily through organic marketing efforts. I used Instagram (31k+ followers), Facebook, Pinterest, and TikTok to build a loyal audience and drive consistent traffic. Email marketing to a 4,500+ subscriber list supported product launches and seasonal sales. I’ve also had success with wholesale outreach and word-of-mouth referrals. I’ve done very little paid advertising, which leaves room for growth through targeted ads or influencer partnerships.</p><p><b>Revenue and profit</b></p><ul><li>4-Year Average Revenue: ~$49,000</li><li>4-Year Average Net Profit: ~$13,938</li><li>Profit Margin: ~28%</li><li>Customer Acquisition Cost (CAC): ~$2 (mostly organic growth)</li><li>Customer Lifetime Value (LTV): ~$40</li><li>Churn Rate: ~90% (typical for DTC product brands)</li><li>Retention: ~10% repeat customer rate on Shopify</li><li>GMV: Over $250,000 total sales (2019–2024)</li><li>Business has remained profitable with minimal paid advertising, driven primarily by organic traffic and loyal repeat customers.</li></ul><p><b>Return on investment</b></p><p>Asking Price: $42,500</p><p>This includes everything needed to run and grow the business immediately:</p><ul><li>~$5,500–$7,500 in inventory, raw materials, and production equipment</li><li>Fully functional Shopify website + domain (10+ years online)</li><li>Digital assets: social media accounts (Instagram 31k+, Pinterest 9k+, Facebook, TikTok, YouTube)</li><li>4,500+ retail &amp; wholesale email subscribers</li><li>81 proprietary product recipes (soap, body butters, lip balm, etc.)</li><li>Complete brand kit: logo files, label designs, fonts, and color palette</li><li>Product photography and listing content</li></ul><p>Based on a 4-year average net profit of ~$13,938/year, the buyer can expect a full return on investment within 18–24 months, depending on how actively they grow the brand.</p><p>My store has been run solo with minimal overhead, strong organic traffic, and no paid ad dependency — making it an ideal acquisition for a hands-on buyer, small team, or someone looking to scale an established clean beauty brand with a loyal customer base.</p><p><b>Risks</b></p><p>Like any product-based business, there are a few key risks to consider:</p><ul><li>Owner Dependency: The store has been operated solely by the founder, and while the business is organized and streamlined, it is best suited for a buyer with existing experience in soapmaking or natural skincare production. The recipes and formulas are clearly documented, but no training will be provided, so the ability to confidently follow cosmetic and soap recipes is essential.</li><li>Inventory &amp; Supply Management: Managing raw materials, packaging, and production timelines is important to maintain healthy margins. This can be easily managed with basic inventory systems and by continuing to use current vendors or simplifying the product line.</li><li>Marketing for Growth: The brand has been built largely through organic growth with minimal advertising. To scale, a buyer will likely want to invest in email marketing, paid ads, or influencer collaborations. These are untapped areas with high potential but do require time or resources.</li></ul><p>Overall, the business is low overhead, debt-free, and ideal for someone with hands-on skincare or soap production experience who is ready to take over and grow an already established brand.</p><p><b>Summary</b></p><p>My store is a well-established vegan skincare brand with 10+ years of history, a loyal customer base, strong organic traffic, and fully developed digital and physical assets. With over 81 proprietary product recipes, thousands of social media followers, and an active wholesale and retail audience, it offers a turnkey opportunity for someone with soap or skincare production experience to step into a ready-to-run business.</p><p>Unlike many startups, my business is profitable, proven, and professionally branded. It requires no employees, has minimal overhead, and has been successfully run solo. The business has grown almost entirely through organic marketing and word of mouth, meaning a buyer can scale quickly by adding paid marketing, expanding wholesale, or launching new products.</p><p>With a clean, transparent asset package, clear documentation, and strong margins, this is an ideal opportunity for a hands-on operator looking to grow a meaningful, sustainable brand.</p></br>✅ $49,000 in Annual Revenue✅ 3,500 customers✅ Business model: One-time sales✅ Built with Shopify, PayPal