<p><b>Startup description</b></p><p>My platform is a deployment automation SaaS that allows developers, freelancers, and small teams to deploy code from Git repositories (e.g., GitHub, GitLab, Bitbucket) directly to their servers without complex DevOps tooling.</p><p>The product focuses on simplicity, reliability, and usability, offering a clean UI for workflows that are traditionally handled via scripts or CLI tools. The platform has been live for several years, has paying customers, and operates with minimal ongoing effort.</p><p><b>Key highlights:<b></b></b></p><ul> <li>ARR: $2,860</li> <li>MRR: ~$240</li> <li>Paying Customers: 10</li> <li>Customer Retention: Very strong: most customers have been active for 4–5 years</li> <li>Churn: Near zero</li> <li>Founded: 2021</li> <li>Total Signups: ~820</li> </ul> <p>Growth has been limited due to lack of founder time. Revenue is stable and customers are loyal.</p><p><b>Product Highlights</b></p><ul> <li>Git → Server Deployments: Deploy directly from Git repositories to servers using SSH/(S)FTP.</li> <li>Reliable, Repeatable Releases: Built to make deployments predictable and safe.</li> <li>User-Friendly Interface: Visual deployment workflows designed for developers who want less friction.</li> <li>Flexible Deployment Targets: Works with existing servers and infrastructure — no vendor lock-in.</li> </ul> <p><b>Tech Stack</b></p><ul> <li>Backend: Node.js (Express)</li> <li>Frontend: TypeScript + React</li> <li>Infrastructure: Docker-based setup</li> <li>Databases: MongoDB, Redis</li> <li>Codebase: ~25k–40k lines of code</li> <li>Repositories: 23 total (8 open source)</li> </ul> <p>The codebase is mature, stable, and well-structured.</p><p><b>Business Model</b></p><ul> <li>Subscription-based SaaS</li> <li>Free tier + paid plans</li> <li>Monthly and yearly subscriptions</li> </ul> <p>Revenue is modest but highly stable, with long-term customers and almost no churn.</p><p><b>Growth Opportunities</b></p><p>The business has not been actively grown in recent years, leaving clear upside:</p><ul> <li>Content marketing, SEO, and tutorials</li> <li>Targeting freelancers, agencies, and small dev teams</li> <li>Feature expansion (staging environments, environment config UI, integrations)</li> <li>Positioning as a lightweight alternative to complex CI/CD tools</li> </ul> <p><b>Ideal Buyer</b></p><ul> <li>An indie founder looking for a proven, low-maintenance SaaS</li> <li>A small team experienced in developer tools or B2B SaaS</li> <li>A company in the deployment / DevOps space expanding into simpler workflows</li> <li>A product or engineering-led company that wants to use it purely as an internal deployment tool, reducing reliance on (costly) external CI/CD platforms and fully owning their deployment pipeline.</li> </ul> <p><b>Reason for Selling</b></p><p>Both founders have full-time jobs and no longer have the time required to actively grow the business, invest in marketing, or continue building new features. Rather than letting the product stagnate, we believe our platform would be better suited with a new owner who has the time and focus to take it further.</p><p><b>FAQ</b></p><ul> <li>How much time does the business currently require?</li> </ul> <p>Very little. The product is stable and requires near-zero ongoing maintenance.</p><ul> <li>What is the current support load?</li> </ul> <p>Support demand is negligible. Existing customers are experienced and have not requested support in a long time.</p><ul> <li>Are there employees or contractors?</li> </ul> <p>No. The business is fully founder-run.</p><ul> <li>How easy is the handover?</li> </ul> <p>Handover is straightforward. All code, infrastructure access, documentation, and accounts will be transferred. We are happy to support a smooth transition.</p><p><b>Included in the Sale</b></p><ul> <li>Full codebase</li> <li>Domain and branding</li> <li>Customer and billing data</li> <li>Documentation, guides and onboarding material</li> <li>Infrastructure and deployment setup</li> <li>Email list with 1.6k subscribers</li> </ul> <p><b>Next Steps</b></p><p>Serious inquiries only.</p><p>Happy to provide additional details, financial proof, or a code walkthrough upon request.</p><p>✅ $2,860 in ARR</p><p>✅ 10 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with TypeScript, Stripe, Express.js</p>