<p><b>Startup Description</b></p><p>My app is a high-growth personal finance mobile application designed to simplify expense tracking and budgeting for the modern user. Unlike complex financial tools, it focuses on a "mobile-first," intuitive experience that has clearly resonated with the market.</p><p>I started this project to bridge the gap between powerful financial management and ease of use. The project has seen explosive organic growth, primarily driven by a strategic content engine on <b>TikTok</b>, where my videos have surpassed <b>4 million views</b>. This viral reach has translated into a highly efficient acquisition model with a <b>$0 CAC</b>, resulting in over <b>11,300 total downloads</b> to date.</p><p><b>Key Highlights </b></p><ul> <li>Annual Revenue : $5,500 - $6,000 USD.</li> <li>MRR: 158 €.</li> <li>Active Subscriptions: 44.</li> <li>Total Downloads: 11.3 mil.</li> <li>Conversion Rate: 65.1%</li> <li>LTV (Revenue per paid user): $8.22 USD.</li> </ul> <p><b>Marketing and Growth </b></p><p>"Growth is 100% organic, driven by a personal TikTok brand with over <b>4 million views</b>. This has allowed us to maintain a <b>$0 CAC</b> (Customer Acquisition Cost) while achieving over <b>11,000 downloads</b>. The app shows a viral loop potential and high authority in the personal finance niche without any paid advertising spend."</p><p><b>Revenue and Profit</b></p><p>"The startup generated <b>461 € in the last 28 days</b> with a current <b>MRR of 158 €</b>. Since there are no marketing costs and the infrastructure is lean, the net profit margin is approximately <b>90%</b>. We have <b>44 active subscribers</b> and a consistent upward trend in new customer acquisition."</p><p><b>Startup Assets</b></p><ul> <li><b>iOS/Android App:</b> Full source code.</li> <li><b>User Base:</b> Over <b>11,500 active customers</b> in the last 28 days.</li> <li><b>Domain &amp; Brand:</b> All branding assets and associated domains.</li> <li><b>TikTok Synergy:</b> Strategy/guide on how the 4M+ views were achieved</li> </ul> <p><b>Summary </b></p><p>My project is a high-growth personal finance app with a <b>65% conversion rate</b> and <b>zero acquisition costs</b>. With a proven viral marketing strategy on TikTok and a solid base of <b>44 paying subscribers</b>, it is perfectly positioned for someone who wants to scale through paid ads or further content localization. It’s a low-maintenance, high-margin business ready for its next stage of growth.</p><p>✅ $550 in ARR</p><p>✅ 44 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with React Native, RevenueCat</p>