Budget Planner App
Mobile app
Profitable iOS finance app with loyal users and organic growth via ASO
Published on
June 11, 2025


$165,000
Asking Price
Main Metrics
$38,389
ARR
2,515
Customers
2020
Launched
$50,000
Asking Price
Already Sold
Main Metrics
$38,389
ARR
2,515
Customers
2020
Launched
Overview
<p><b>Key Highlights</b></p><ul><li>Profitable iOS finance app with $38,389 annual gross revenue, driven entirely by organic ASO - no paid ads or PR</li><li>300,000+ Downloads: Trusted by users worldwide with no paid marketing</li><li>Generates steady income from both subscriptions and one-time purchases</li><li>Minimal owner involvement: less than 1 hour per week for email and App Store review responses</li><li>Highly rated (4.8 average from 3,180 reviews), with loyal, engaged users across multiple countries</li><li>Huge growth potential in markets like Kazakhstan, Brazil, Germany, and the US through improved ASO</li></ul><p><b>Operations</b></p><p>The app helps users track expenses and manage personal finances with a rich set of features and a user-friendly interface.</p><p>Monetization: Revenue comes primarily from in-app subscriptions, with additional income from one-time purchases (Lifetime plan).</p><p>Owner Involvement: The app is stable and feature-rich, requiring only about 1 hour per week for basic support - mainly responding to emails and App Store reviews. No ongoing development or updates are currently needed.</p><p><b>Users</b></p><p>300,000+ Downloads: Proven demand across 10+ countries.</p><p>The user base is international, with a strong presence in Kazakhstan, Belarus, Brazil, Uzbekistan, Kyrgyzstan, Germany, Poland, France, and the US.</p><p>User Acquisition: 100% organic via App Store search. No paid marketing or social media campaigns have been used.</p><p>Engagement: Users are highly engaged and loyal, reflected in a 4.8 average rating from over 3,000 reviews. Repeat usage is strong, and the app enjoys positive word-of-mouth.</p><p><b>Financials</b></p><p>• Annual Gross Revenue: $38,389 (last 12 months)</p><p>• Revenue Model: Subscriptions (main source) and one-time purchases (Lifetime plans)</p><p>• Growth: Revenue and user base are steadily increasing, with no major drops or spikes.</p><p>• Expenses: Only $10/month for a currency conversion API. No other recurring costs.</p><p>• Seasonality: Revenue is stable throughout the year.</p></br>✅ $38,389 in ARR✅ 2,515 customers✅ Business model: SaaS+LTD✅ Built with Swift
$38,389
Annual Revenue
2,515
Number of Customers
Expenses
Only $10/month for a currency conversion API. No other recurring costs.
Business Model
Subscriptions + LTD.
Target Audience
Digital nomads, developers, freelancers, budget enthusiasts.
Asking Price Reasoning
The $165,000 price is fair given the app’s $38,389 annual revenue, high-profit margin, minimal costs ($10/month), and low maintenance (1 hour/week). With 300,000+ downloads, a 4.8 rating, and untapped growth in key markets, it offers strong returns potential.
Reason for Selling
Consolidating assets for a move.
Growth Opportunity
ASO.
30 days free support from seller
Competitors
YNAB.
Tech Stack
Swift.
Traffic Metrics
Revenue Metrics
How it works
$165,000
Asking Price
Already Sold
Main Metrics
$38,389
ARR
2,515
Customers
2020
Launched