Calorie Counter iOS App

Mobile app
AI-powered calorie counter that helps users scan meals, track nutrition, and manage daily food intake
Published on
May 14, 2026
Main Metrics
$1,850
ARR
49
Customers
2025
Launched

$50,000

Asking Price
Already Sold
Main Metrics
$1,850
ARR
49
Customers
2025
Launched

Overview

<p><b>Startup description</b></p><p>My product is an iOS calorie counter and AI nutrition tracking app that helps users scan meals, estimate calories, and track daily food intake in a faster and more convenient way. The app was launched on July 2, 2025, after identifying demand in the health, fitness, and AI-powered nutrition tracking niche.</p><p>The product is designed for users who want to simplify calorie counting without manually searching for every food item. With AI-powered meal analysis, users can scan or upload food-related inputs and receive calorie and nutrition estimates.</p><p><b>Key highlights:</b></p><ul> <li>Proceeds MAR 2026: $1,362</li> <li>Proceeds APR 2026: $301</li> <li>MRR MAY 2026: $350</li> <li>Monetization: subscription-based in-app purchases</li> <li>Backend: Python</li> <li>SDK: AppHud</li> <li>Additional costs: OpenAI API usage</li> <li>Launch date: July 2, 2025</li> </ul> <p><b>Team</b></p><p>The project was developed and managed by an experienced mobile app studio team. The team handled product development, UI/UX design, backend development, App Store launch, ASO optimization, subscription setup, analytics integration, and ongoing product support.</p><p>After the sale, support is included to help the buyer with the transition, technical handover, and project setup.</p><p><b>Tech stack</b></p><p>The mobile app is an iOS application Swift with a Python-based backend. The backend supports the AI-related functionality and communication with external AI services.</p><p>The app uses AppHud SDK for subscription management, paywall analytics, revenue tracking, and in-app purchase infrastructure. OpenAI API is used for AI-powered nutrition and meal analysis features.</p><p>The project also includes Figma design files, which makes it easier for the buyer to continue improving the product, testing new onboarding screens, paywalls, and App Store creatives.</p><p><b>Marketing and growth</b></p><p>The app has already generated recurring subscription revenue without relying heavily on paid traffic.</p><p>This creates a strong opportunity for a buyer who has experience with Apple Search Ads, Meta Ads, Google UAC, influencer traffic, or stronger ASO execution. The app is already live, monetized, and generating revenue, so the buyer can focus on scaling traffic and improving conversion rates instead of building from scratch.</p><p><b>Revenue and profit</b></p><p>The app generated $1,362 Revenue in March 2026 and $301 Reveune in April 2026, showing stable recurring revenue over the recent period.</p><p>The main operating cost is OpenAI API usage, which depends on user activity and scale. Other major infrastructure is already built and included in the sale.</p><p><b>Return on investment</b></p><p>The buyer gets an already launched and monetized iOS app with an existing subscription revenue base. A significant part of the acquisition cost can potentially be recovered over time from the current subscriber base, while the buyer works on scaling the app further.</p><p><b>The main ROI opportunity comes from:</b></p><ul> <li>Growing ASO traffic;</li> <li>Launching paid traffic campaigns;</li> <li>Improving onboarding and paywall conversion;</li> <li>Testing pricing and subscription plans;</li> <li>Increasing retention and reducing churn;</li> <li>Expanding the app with new AI nutrition features.</li> </ul> <p><b>Startup assets</b></p><ul> <li>Full source code</li> <li>Python backend</li> <li>Website</li> <li>Domain</li> <li>Corporate mailbox</li> <li>Figma design files</li> <li>AppHud subscription setup</li> <li>Existing App Store product</li> <li>Post-sale support</li> </ul> <p><b>Risks</b></p><p>The main risks are competition in the calorie tracking niche, subscription churn, OpenAI API costs, and the need for continuous product optimization.</p><p>These risks can be minimized by improving retention flows, optimizing API usage, regularly updating ASO metadata, testing new onboarding and paywall screens, and using paid traffic only with clear unit economics.</p><p><b>Summary</b></p><p>The app is a ready-to-operate AI calorie counter app with stable MRR, a working iOS product, Python backend, AppHud integration, website, domain, Figma design, and post-sale support included.</p><p>The project is attractive for buyers who want to enter the AI nutrition and fitness app niche with an already launched product and existing subscription revenue, instead of spending time and money on development, design, backend setup, and App Store launch from zero.</p><p>✅ $1,850 TTM revenue</p><p>✅ 49 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Swift, OpenAI, Python</p>

$1,850

Annual Revenue

49

Number of Customers

Expenses

Open AI API (based on usage and traffic, from $10/month); Apple Developer Subscription ($99/Year); Server for Python Backend ($10-12/month); Marketing depends on your budget.

Business Model

Subscription-based in-app purchases.

Target Audience

Health-conscious iOS users who want a faster and easier way to track calories, scan meals, and monitor daily nutrition.

Asking Price Reasoning

You can get this amount back in 10 month without traffic.

Reason for Selling

We have big portfolio selling some of them to get capital.

Growth Opportunity

The main growth opportunity is scaling the app through stronger ASO, Apple Search Ads, Meta Ads, Google UAC, influencer traffic, and paywall/onboarding optimization.

30 days free support from seller

Competitors

MyFitnessPal, Lose It!, YAZIO, Lifesum, Cal AI, Foodvisor, MyNetDiary, and Cronometer.

Tech Stack

Swift, OpenAI, Python.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$1,850
ARR
49
Customers
2025
Launched

$3,500

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$1,850
ARR
49
Customers
2025
Launched

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