<p><b>Startup Description</b></p><p>My startup is a mobile relationship app for couples, helping partners grow emotionally closer through guided content: quizzes, games, conversation prompts, and reflection exercises. Built with a lean, scalable tech stack, it's fully localized in all major languages and includes over 2,000 original content items. It launched in January 2023 and has since grown organically without paid acquisition, averaging just 1–2 hours/week of founder maintenance.</p><p><b>Key Highlights:</b></p><ul><li>Annual Revenue (TTM): $16,621.96.</li><li>Annual Profit (TTM): ~$15,000.</li><li>Churn Rate: 5–10%, trending downward.</li><li>LTV: ~$2.50.</li><li>CAC: $0 (100% organic).</li><li>Business Margin: ~90%.</li><li>224,000+ downloads in the last 13 months.</li><li>6,642 all-time subscriptions.</li><li>36,000 annual search clicks.</li></ul><p><b>Team</b></p><p>Three co-founders managing all operations:</p><ul><li>Product design and UX.</li><li>Technical architecture and development.</li><li>Content creation and localization.</li><li>Customer support and app updates.</li><li>ASO, SEO, analytics, and financial tracking.</li></ul><p>No external contractors or team members.</p><p><b>Tech Stack</b></p><ul><li>React Native (Expo) for cross-platform mobile development.</li><li>Supabase for database, auth, and backend.</li><li>TypeScript across the codebase.</li><li>Google Search Console for SEO analytics.</li><li>AppFigures for mobile analytics.</li></ul><p>There are no external dependencies, APIs, or third-party integrations required to run the product.</p><p><b>Marketing and Growth</b></p><p>The project relies entirely on organic growth:</p><ul><li>ASO-optimized App Store and Play Store listings (localized).</li><li>SEO-driven content marketing via quizzes and blogs.</li><li>Translated UI/UX to reach a global audience.</li><li>No paid marketing, influencers, or automation in use.</li></ul><p>Results include over 1,000% YoY growth in downloads and over 3,000% growth in subscriptions.</p><p><b>Revenue and Profit</b></p><ul><li>Total revenue last 12 months: $16,621.96.</li><li>Total profit last 12 months: ~$15,000.</li><li>Average monthly revenue: ~$1,278.</li><li>Expenses: ~$50/month (tools, infra).</li><li>All revenue is currently from iOS subscriptions.</li><li>Android downloads are not monetized (potential upside).</li></ul><p>Revenue is steady with minimal refund rates and high subscription conversion for an organic-only funnel.</p><p><b>Return on Investment</b></p><ul><li>Asking price: $49,800.</li><li>Current monthly profit: ~$1,350.</li><li>Payback period: ~36 months at current levels.</li><li>ROI can be accelerated via:&nbsp;</li><li>Paid ads (CAC starts from $0).</li><li>Email/push win-back flows.</li><li>Tiered pricing or bundles.</li><li>Onboarding and retention optimizations.</li></ul><p>All core growth levers are currently untouched.</p><p><b>Startup Assets Included</b></p><ul><li>Full React Native/TypeScript codebase.</li><li>iOS and Android app store listings.</li><li>2,000+ original content items (quizzes, exercises, articles).</li><li>Supabase DB with 50,000+ user accounts.</li><li>SEO blog with 36k clicks/year.</li><li>Translated/localized UI in major languages.</li><li>AppFigures and Google Search Console accounts.</li><li>Transactional email list (~100k warm contacts).</li><li>Brand name, domain, and logo.</li></ul><p><b>Risks</b></p><ul><li>Reliance on App Store rankings and organic SEO.</li><li>No lifecycle marketing (retention isn't maximized).</li><li>All revenue from iOS and Android.</li><li>Very limited CRM or user segmentation to date.</li></ul></br>✅ $16,600 in ARR✅ 6,642 customers✅ Business model: SaaS✅ Built with TypeScript, React Native, Supabase