Fitness Lifestyle Clothing Brand

DTC business with custom designed athletic apparel

Published on

January 24, 2022

Fitness Lifestyle Clothing Brand

Overview ๐Ÿ”

E-commerce with $764 in annual revenue. The target audience is fitness enthusiasts, weightlifters, mobility and movement types.

Fitness lifestyle clothing brand running on Shopify with a Print on Demand (POD) platform and Instagram account.

โœ… $764 in annual revenue
โœ… 58 customers
โœ… Business model: DTC business with custom designed athletic apparel ranging from $15-45
โœ… Built with Shopify store, Instagram, Facebook, and Twitter accounts

Growth Opportunity ๐ŸŒฑ

Business Model ๐Ÿ’ธ

Direct to Consumer (DTC) business with custom designed athletic apparel ranging from $15-45.

Target Customer ๐ŸŽฏ

Fitness enthusiasts, weightlifters, mobility and movement types.

Tech Stack ๐Ÿ—

Shopify store, Instagram, Facebook, and Twitter accounts, and Printful Print on Demand (POD) for fulfillment.

Reasons For Selling ๐Ÿง

I'm looking to focus on other ventures.

Expenses ๐Ÿ’ต

Shopify is $29/month as the only recurring expense and the overhead is minimal to create and publish designs. 3-5 social media posts a week take less than 1 hour total of my time.

Asking Price Reasoning โš–๏ธ

Included Assets ๐Ÿงต

Competitors ๐ŸŽ

Traffic Metrics ๐Ÿ“ˆ

Revenue Metrics ๐Ÿค‘

Asking Price:

$4,500

Already sold

๐Ÿ’ฐ

ARR:

$764

๐ŸŽฏ

Customers:

58

๐Ÿ™Œ๐Ÿป

Launched:

2021

๐Ÿ”

Category:

E-commerce

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