Fitness Lifestyle Clothing Brand

DTC business with custom designed athletic apparel

Published on

January 24, 2022

Overview 🔍

E-commerce with $764 in annual revenue. The target audience is fitness enthusiasts, weightlifters, mobility and movement types.

Fitness lifestyle clothing brand running on Shopify with a Print on Demand (POD) platform and Instagram account.

✅ $764 in annual revenue
✅ 58 customers
✅ Business model: DTC business with custom designed athletic apparel ranging from $15-45
✅ Built with Shopify store, Instagram, Facebook, and Twitter accounts

Growth Opportunity 🌱

Business Model 💸

Direct to Consumer (DTC) business with custom designed athletic apparel ranging from $15-45.

Target Customer 🎯

Fitness enthusiasts, weightlifters, mobility and movement types.

Tech Stack 🏗

Shopify store, Instagram, Facebook, and Twitter accounts, and Printful Print on Demand (POD) for fulfillment.

Reasons For Selling 🧐

I'm looking to focus on other ventures.

Expenses 💵

Shopify is $29/month as the only recurring expense and the overhead is minimal to create and publish designs. 3-5 social media posts a week take less than 1 hour total of my time.