<p><b>Startup description</b></p><p>My store is a premium DTC hair growth brand built on Shopify and launched on October 1st, 2025.The store sells a high-perceived-value hair regrowth serum with a strong emotional pain point, high AOV, and proven market demand.</p><p>The brand was created after analyzing competitor success on TikTok, Meta, and Kalodata signals. After building 80+ ad creatives and optimizing the funnel, the store immediately generated traction and profitable days.</p><p>Despite strong demand, the brand wasn’t scaled further due to limited ad budget.</p><p>The foundation is validated, stable, and ready for a buyer with more capital.</p><p><b>Key highlights:<b></b></b></p><ul><li>Revenue (first 35 days): $3,600</li><li>Best day: $600 revenue / $280 profit</li><li>AOV: ~$40</li><li>Gross margin: ~76%</li><li>Refund/Return rate: 0% (product is high quality &amp; well reviewed)</li><li>CAC (averaged): $12–$18 during profitable days</li><li>Customer LTV (estimated): $150–$200 with subscription model</li><li>Conversion rate: 2.4%</li><li>Churn: N/A (not subscription yet, but easy to add)</li><li>Upsell rate: 36%</li><li>Add to cart rate: 12%</li><li>Bounce rate: 48% (strong for paid traffic)</li></ul><p><b>Team</b></p><p>Solo founder/operator (me).</p><p><b>Responsibilities:</b></p><ul><li>Product research</li><li>Store build &amp; CRO</li><li>Creative direction + 80+ ad creatives</li><li>Meta Ads management</li><li>Supplier/agent relationship</li><li>Branding &amp; packaging coordination</li><li>Conversion tracking setup</li><li>AOV optimization &amp; funnels</li></ul><p>A buyer can hire me for ongoing management if desired.</p><p><b>Tech Stack</b></p><ul><li>Shopify – storefront, checkout, subscriptions</li><li>Klaviyo – email flows &amp; automation</li><li>Meta Ads – main traffic channel</li></ul><p><b>Marketing and growth</b></p><ul><li>Meta Ads: 80+ creatives tested, 49 launched in the winning batch</li><li>User-Generated Content (UGC): Strong hook angles, testimonials, and comparison ads</li><li>High-converting PDP: Pain → promise → proof → CTA</li><li>Bundles, quantity breaks, and order bumps</li><li>Private agent + fast fulfillment = low refunds + good reviews</li></ul><p><b>Results</b></p><ul><li>Several highly profitable days</li><li>Multiple ads hitting 5–15 ROAS</li><li>Purchases driven strongly during periods of Meta stability</li><li>Strong customer engagement and product trust</li><li>Pixel seasoned with real purchase data</li></ul><p><b>Revenue and profit</b></p><ul><li>Revenue: $3,644 (Oct 1 – Nov 8)</li><li>Profit: ~$1,200</li><li>COGS (avg): ~$7</li><li>Selling price: $30</li><li>Gross margin: ~76%</li><li>AOV: ~$45</li></ul><p><b>Return on investment</b></p><p>A buyer can achieve ROI fast because:</p><ul><li>Product is already validated</li><li>Creatives already tested</li><li>Pixel already seasoned</li><li>Supplier + fulfillment already set</li><li>Brand is in a Q4 seasonal niche with strong emotional triggers</li></ul><p><b>Startup assets<b></b></b></p><ul><li>Fully branded Shopify store</li><li>80+ high-performing Meta creatives</li><li>Private agent contact (best pricing + fast shipping)</li><li>Pixel with real purchase events</li><li>Winning ad angles, headlines, hooks</li><li>Video scripts, VSL outlines, and UGC angles</li><li>Offer stack (bundles, quantity breaks, subscriptions)</li><li>Branding kit (logo, colors, fonts)</li><li>Marketing framework for scaling</li><li>Access to landing page templates</li><li>All website copy (pain-based emotional DTC copywriting)</li><li>Competitor research database</li></ul><p>Everything is organized and easy to hand over.</p><p><b>Risks</b></p><p>Like any DTC brand, risks include:</p><ul><li>Meta Ads volatility</li><li>Need for a consistent ad budget</li><li>Need to maintain UGC/ad creative pipeline</li></ul><p><b>How buyers can minimize them</b></p><ul><li>Use TikTok affiliates to get free creatives</li><li>Diversify traffic to Google/YouTube</li><li>Negotiate lower COGS for a higher margin</li><li>Build an organic content engine</li><li>Expand the offer with a subscription model</li></ul><p><b>Summary</b></p><p>My store is a plug-and-play DTC brand that already proved demand, achieved profitable days, and has a strong emotional niche with high AOV.</p><p>You're not buying a gamble — you're buying:</p><ul><li>A validated DTC product</li><li>A fully built brand</li><li>Proven creatives</li><li>A warmed-up pixel</li><li>A private agent</li><li>A high-margin, evergreen niche</li><li>A Q4 acceleration opportunity</li></ul><p>A buyer with an ad budget can scale this to $50k–$100k/month quickly.</p><p>✅ $3,644 in Annual revenue</p><p>✅ 95 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with Shopify</p>