<p><b>Startup description</b></p><p>I built a dating platform focused on the Indian community abroad. I started it as a side project after noticing that mainstream dating apps didn’t really address Indian culture, values, and matchmaking preferences. I initially built an MVP with React Native (Expo) and Supabase, then gradually expanded it with real-time chat, subscriptions, and matching features while working full-time as a developer.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Annual revenue: Growing through subscriptions and in-app purchases</li> <li>Annual profit: Positive early-stage profitability as a bootstrapped project</li> <li>Churn rate: Continuously improving through feature updates and engagement optimization</li> <li>LTV: Strong potential due to recurring subscription model</li> <li>CAC: Mainly organic acquisition through SEO, social media, and community reach, keeping CAC low</li> <li>Business margin: High software/SaaS-style margins due to lean infrastructure and solo development</li> <li>Real users across multiple countries</li> <li>Real-time engagement through chat and notifications</li> <li>Subscription + coin-based monetization</li> <li>Built and maintained entirely by a solo developer</li> <li>Cross-platform mobile app built with React Native + Expo and Supabase backend</li> </ul> <p><b>Team</b></p><p>Solo-founder.</p><p><b>Tech Stack</b></p><ul> <li>Frontend: React Native, Expo, React, TypeScript</li> <li>Backend: Supabase, PostgreSQL, Edge Functions</li> <li>Authentication &amp; Database: Supabase Auth + PostgreSQL</li> <li>Payments &amp; Subscriptions: RevenueCat, Apple In-App Purchases, Google Play Billing</li> <li>Storage: Supabase Storage</li> <li>Notifications: Expo Push Notifications</li> <li>State Management: Zustand / React Hooks</li> <li>Styling/UI: NativeWind, custom UI components</li> <li>Deployment &amp; Hosting: EAS Build, Vercel</li> <li>Analytics &amp; Monitoring: RevenueCat Analytics, custom event tracking</li> <li>Version Control: Git + GitHub</li> </ul> <p><b>Marketing and growth</b></p><p>My main growth activities focused on organic acquisition and product iteration. I worked on SEO-driven landing pages targeting Indian communities in countries like the US, Canada, Australia, and Europe, which helped bring consistent organic traffic. I also improved onboarding, matching, and notification flows to increase user engagement and retention.</p><p>In addition, I used social media promotion, App Store optimisation, and continuous feature releases to attract and retain users. These efforts helped the app gain real users across multiple countries, generate recurring subscription revenue, and maintain low customer acquisition costs as a bootstrapped solo project.</p><p><b>Revenue and profit</b></p><p>My main growth activities focused on organic acquisition and continuous product iteration. I created SEO-driven landing pages targeting Indian communities in countries like the US, Canada, Australia, and Europe, which helped generate consistent organic traffic and user signups.</p><p>I also improved onboarding, matching algorithms, push notifications, and engagement flows to increase retention and conversions. Alongside App Store optimization and social media promotion, these efforts helped the app grow to:</p><ul> <li>2,258 active customers</li> <li>1,733 new customers in the last 28 days</li> <li>71 active subscriptions</li> <li>~$412 MRR and recurring subscription revenue</li> </ul> <p>All growth and development were achieved as a bootstrapped solo project.</p><p><b>Startup assets<b></b></b></p><ul> <li>Email list with 20k+ subscribers</li> <li>Database with 10k+ registered users</li> <li>Active users across multiple countries including the US, Canada, Australia, and Europe</li> <li>70+ active subscriptions with recurring revenue</li> <li>Organic growth driven through SEO, App Store optimization, and community-focused marketing</li> <li>Built and scaled entirely as a bootstrapped solo project</li> </ul> <p><b>Risks</b></p><ul> <li>No government ID verification yet, which can increase the risk of fake profiles or spam accounts</li> <li>Scaling moderation and trust/safety systems as the user base grows</li> <li>Strong competition from large established dating platforms</li> <li>Growth currently relies heavily on organic acquisition and solo development capacity</li> <li>Expanding monetization while maintaining a good user experience and retention rate</li> </ul> <p>✅ $4,000 in TTM</p><p>✅ 71 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Expo, GitHub, React Native</p>