Japanese Kei Trucks E-Commerce

E-commerce
Profitable Japanese mini truck import & e-commerce business
Published on
November 21, 2025
Main Metrics
$28,000
ARR
11
Customers
2023
Launched

$50,000

Asking Price
Already Sold
Main Metrics
$28,000
ARR
11
Customers
2023
Launched

Overview

<p><b>Startup description</b></p><p>My business isn’t an idea — it’s a working platform, brand, and funnel sitting right in the middle of a market that just woke up.</p><p>If you’ve watched the mini-truck scene blow up on YouTube, TikTok, and rural Facebook groups, you already know what’s happening.</p><p>Imports have 4×’d in the last few years. Demand is real. But the category’s still chaos — random importers, bad SEO, no trusted home base.</p><p>That’s what my business fixes.</p><p>It’s the name people type before they even know which model they want.</p><p>Buyers are already searching. Sellers are already listing. The only thing missing is someone pushing the gas.</p><p><b>Metrics</b></p><ul><li>Google Search: 4.89M impressions · 218K clicks · Avg position 6.3</li><li>October only: 202K impressions · 3.6K clicks</li><li>Shopify: $28.3K net sales across 11 truck orders</li><li>Audience: 2,310 email subscribers · ~9.7K Instagram followers</li><li>Inventory on hand: 3 trucks (cost basis ~$20.7K)</li></ul><p><b>The package</b></p><ul><li>Domain</li><li>Full Shopify store + marketplace codebase</li><li>Blog &amp; content library</li><li>Email list + CRM</li><li>Social accounts and assets</li><li>Vendor/logistics partner intros</li><li>Transition support and playbooks</li></ul><p><b>Growth levers sitting idle</b></p><ul><li>Turn on paid listings/dealer plans.</li><li>Expand content + SEO. Every state, every model, every use case — high-intent keywords waiting.</li><li>Dealer network. Give small importers a national hub to list and promote + help sell to dealers nationwide</li><li>Partnerships. Financing, insurance, parts, service — affiliate hooks.</li><li>Grow Fleet Business with US-based New Inventory - Leads want new trucks and have a few fleet potential orders in the pipeline.</li></ul><p>The structure’s there — it just needs scale capital or an operator who wants to own the category.</p></br>✅ $28,000 in Annual revenue✅ 11 customers✅ Business model: One-time sales+Google AdSense✅ Built with Shopify, Vercel

$28,000

Annual Revenue

11

Number of Customers

Expenses

$100 a month for website, email, and hosting.

Business Model

E-commerce Sales, Google AdSense, Wholesale Fleet Sales.

Target Audience

Dealers, enthusiasts, businesses looking for mini trucks.

Asking Price Reasoning

This includes current inventory that has the landed cost of $20k + website with traffic and sales leads and infrastructure. We think its fair market value.

Reason for Selling

I don't have the resources and time to sell it. Trying to find a owner that will take it to the next level.

Growth Opportunity

Monetizing classified platform, growing fleet sales, selling new trucks on the website.

30 days free support from seller

Competitors

Oiwa Garage, Mini Truck Depot.

Tech Stack

Shopify, Vercel.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$28,000
ARR
11
Customers
2023
Launched

$50,000

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$28,000
ARR
11
Customers
2023
Launched

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