Mental Health Mobile App for iOS and Android

Marketplace
Global mental health mobile app and website operating within the health and wellness industry
Published on
December 30, 2025
Main Metrics
$78,000
ARR
300
Customers
2019
Launched

$50,000

Asking Price
Already Sold
Main Metrics
$78,000
ARR
300
Customers
2019
Launched

Overview

<p><b>Startup description</b></p><p>My startup is a global mental health marketplace operating via a mobile app and website within the health and wellness industry. Founded in 2019, the platform connects users with vetted mental wellness experts, educational content, and practical tools that support emotional well-being, resilience, and personal growth.</p><p>The business was built to make mental health support more accessible, flexible, and globally available. The app operates as a commission-based marketplace, allowing users to access expert services while maintaining a lean, highly scalable cost structure. The platform has demonstrated strong product–market fit, including a high-growth period in which it generated over $110,000 in revenue within 8 months.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Founded: 2019</li> <li>Industry: Mental health &amp; wellness</li> <li>Business model: Commission-based marketplace</li> <li>Peak revenue: $110,000+ generated in 8 months</li> <li>Current annual revenue: ~$78,000</li> <li>Gross margin: ~96%</li> <li>Net margin (after commissions &amp; operating costs): ~70%</li> <li>Team: 5 independent contractors (no salaried staff)</li> <li>Social presence: 11,000+ LinkedIn followers</li> <li>Newsletter: Weekly (every Friday)</li> <li>Domain Authority: 21</li> <li>Customer acquisition: Organic, LinkedIn, newsletter, affiliates</li> </ul> <p><b>Team</b></p><p>The project operates with a fully contractor-based team, providing maximum flexibility and minimal fixed costs.</p><ul> <li>Independent contractors (5 total):</li> <li>Commission-based sales reps</li> <li>Content marketers</li> <li>Affiliate partners</li> <li>Developers: Hired project-based as needed (no full-time development staff)</li> <li>Customer support</li> </ul> <p>There are no long-term employment contracts or supplier commitments. The structure allows a new owner to easily scale or adjust the team based on growth strategy.</p><p><b>Tech Stack</b></p><ul> <li>Platform: Mobile app and web application</li> <li>Infrastructure: Cloud-based, scalable hosting</li> <li>Payments &amp; monetization: Commission-based expert transactions and in-app monetization</li> <li>Development: Flutterflow developer Freelance developers engaged on a project basis + The founder</li> <li>Operations: Lightweight tooling suitable for a lean, remote business.</li> </ul> <p>The tech setup is straightforward, low-maintenance, and easy for a buyer or new development team to manage or extend.</p><p><b>Marketing and growth</b></p><p>Primary growth channels to date have been organic and content-driven:</p><ul> <li>LinkedIn audience growth (11,000+ followers)</li> <li>Weekly newsletter distribution</li> <li>Affiliate partnerships</li> <li>Organic inbound interest from content and community presence</li> </ul> <p>These efforts supported a high-growth period resulting in $110,000+ revenue over 8 months, achieved without paid advertising. This leaves significant upside for a buyer who introduces structured paid acquisition or performance marketing.</p><p><b>Revenue and profit</b></p><ul> <li>Current annual revenue: ~$78,000</li> <li>Peak performance: $110,000+ in 8 months</li> <li>Gross margin: ~96%</li> <li>Net margin: ~70%</li> <li>Burn rate: Very low</li> <li>CAC: Low (primarily organic and affiliate-driven)</li> <li>Fixed costs: Minimal (no salaries, no inventory, no long-term contracts)</li> </ul> <p>The commission-based marketplace model delivers high margins and strong operating leverage.</p><p><b>Return on investment</b></p><p>A buyer can significantly shorten the payback period by:</p><ul> <li>Reinvesting in commission based sales reps and Affiliate marketing</li> <li>Monetizing the existing newsletter and LinkedIn audience</li> <li>Expanding expert categories and premium offerings</li> <li>Introducing subscriptions or bundled programs</li> <li>Strengthening partnership channels</li> </ul> <p>Given the historical revenue performance and margin profile, a focused buyer could realistically achieve ROI within 12 months, potentially sooner with active sales execution.</p><p><b>Startup assets<b></b></b></p><ul> <li>Mobile app &amp; website</li> <li>Brand, domain, and intellectual property</li> <li>Existing expert marketplace and onboarding processes</li> <li>11,000+ LinkedIn followers</li> <li>Weekly newsletter audience</li> <li>Domain Authority score of 21</li> <li>Contractor network and hiring processes</li> <li>Historical financial and performance data</li> </ul> <p>Post-sale support is included to ensure continuity and smooth handover.</p><p>This makes the business ideal for a solo operator or portfolio buyer.</p><p><b>Risks</b></p><ul> <li>A marketplace is handeling both demand and supply, you need to know how to keep that balanced. You need to haver clear boundiers do your supply of what you offer.</li> </ul> <p>There are no inventory, regulatory, or employment-related risks.</p><p><b>Summary</b></p><p>My project is a proven, high-margin mental wellness marketplace with:</p><ul> <li>Demonstrated product–market fit</li> <li>Strong historical revenue performance</li> <li>Extremely lean cost structure</li> <li>Engaged audience and community assets</li> <li>Clear and realistic growth opportunities</li> </ul> <p>The business is ideal for a digital marketer, marketplace operator, or content-led growth specialist looking to acquire a scalable platform with meaningful social impact and significant upside.</p><p>✅ $78,000 in ARR</p><p>✅ 300 customers</p><p>✅ Business model: SaaS+Commission</p><p>✅ Built with Stripe, Xcode, Bootstrap</p>

$78,000

Annual Revenue

300

Number of Customers

Expenses

Development - $500 /month; Customer support - $1,000 /month; Social Media Marketing - $200 /month.

Business Model

SaaS-enabled marketplace with commissions and optional subscriptions. Revenue is generated through commissions on expert services, in-app monetization, and partnerships. The model is highly scalable with very low fixed costs and no salaried staff.

Target Audience

Primary: mental wellness experts (coaches, therapists, holistic practitioners). Secondary: consumers seeking mental health support, personal growth, and wellbeing content. Tertiary (growth): brands, partners, and organizations in health & wellness.

Asking Price Reasoning

The $147,000 asking price reflects the proven traction, existing recurring expert subscriptions, and the significant time and capital required to replicate the systems. The platform generated over $110,000 in gross revenue within 8 months.

Reason for Selling

Because of my illness.

Growth Opportunity

Corporate B2B sales for employee wellbeing services, sales-driven expert acquisition, and digital advertising to grow the end-user base.

30 days free support from seller

Competitors

BetterHelp, Talkspace, ClassPass (indirect competitor).

Tech Stack

Stripe, Xcode, Bootstrap, Low Сode, Flutter, Firebase, Apple OAuth.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$78,000
ARR
300
Customers
2019
Launched

$147,000

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$78,000
ARR
300
Customers
2019
Launched

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