<p><b>Startup description</b></p><p><b>1. Elevator pitch</b></p><p><b></b>Turn cold messages into real replies with personalised landing pages built for each candidate. Fast, simple, and branded — designed for recruiters who want to convert more, faster.</p><p><b>2. Problem</b></p><p><b></b>Most job outreach is forgettable and disconnected. A few lines of text, a link to a generic job ad, maybe a vague mention of “team culture.” Candidates want more than just a list of requirements. They want to know what the team is like, how the hiring process works, and why this role matters to them.</p><p><b>3. Solution</b></p><p>My platform helps recruiters turn generic outreach into personalised, branded experiences — making every candidate feel seen and valued. Instead of sending forgettable messages, they can now send personalised landing pages. It’s like a job post, careers page, and intro email all rolled into one — but simpler, faster, and tailored to their employer brand.</p><p>The result? Higher reply rates, more qualified applicants, better conversations — and a hiring experience that actually feels human.</p><p><b>Key highlights:<b></b></b></p><ul><li>Annual revenue: $3,431.81</li><li>Annual profit: $2,410.81</li><li>CAC: $0</li><li>Business margin: 73%<b> </b>(can be higher since most of the running costs can be dialled back to the free plan)</li></ul><p><b>Team</b></p><p>Solo founder - I've been taking care of development, marketing and customer support.</p><p><b>Tech Stack</b></p><ul><li>Next.js (React, TailwindCSS) on the frontend.&nbsp;</li><li>Supabase for database and backend.&nbsp;</li><li>Vercel for hosting.&nbsp;</li><li>Simple Analytics for powering the internal analytics.&nbsp;</li><li>Approximated for handling the custom domains.&nbsp;</li><li>Resend for transactional emails.&nbsp;</li><li>LogRocket and Betterstack for observability.&nbsp;</li><li>The entire codebase is clean and well-documented.</li></ul><p><b>Marketing and growth</b></p><p>Launched in April 2024, I've later opted to launch an AppSumo campaign to help me get a core customer base and shape the roadmap of the platform. With the help of the continuous feedback I've received from early users, I've since added a plethora of features such as: custom domains, webhooks, teams, 3rd-party scripts support, custom forms,  Google jobs metadata, etc.</p><p><b>Revenue and profit</b></p><p>Although I've been receiving a fairly low cut from AppSumo, the campaign netted a total of $3,431.81; however, the early feedback that helped shape the features and core user base was invaluable.</p><p>Running costs are:</p><ul><li>$25/month Supabase</li><li>$20/month Vercel</li><li>$20/month Approximated</li><li>$8/month Google Suite</li><li>$145/year Simple Analytics</li></ul><p>Simple Analytics should be around $500 per year however reaching out to one of the founders they were kind enough to bill me lower for 2 years in a row now.</p><p>Furthermore, Supabase and Vercel can be dialled back to the free tier, saving roughly $540 per year.</p><p><b>Return on investment</b></p><p>When I launched this on AppSumo, the platform had a fraction of the features compared to what it has now; yet it was gaining traction. Pricing was also very differently structured, with only a free tier and a single premium tier at $12/month.</p><p>Nowadays, there is no free tier (just a 7-day trial), and there are 3 pricing tiers: $15/month, $45/month, and $135/month (2 months free when paid yearly).</p><p>You could recoup your initial investment by re-launching a limited-time AppSumo campaign. With the new price structure, the split and payout would look very different today.</p><p><b> Startup assets<b></b></b></p><p>All assets are included in the sales, including website, database, email, all 3rd party online accounts, contacts, and every additional marketing materials I've ever created for the platform (logo, promo videos, etc.).</p><p><b>Risks</b></p><p>As with any other project at this stage, the only risk I can think of is growth. However, I believe that with the right go-to-market muscle and a pair of fresh eyes, the platform could become the standard for candidate-first outreach.</p><p><b>Summary</b></p><ul><li>The HR tech / talent-acquisition market is rapidly shifting towards differentiated candidate experience and data-driven outreach.</li><li>The platform fills a niche between cold email tools and full-ATS stacks: high-impact outreach, low friction for adoption, and strong visibility into engagement.</li><li>For a buyer with an existing recruiting or HR technology suite, the platform represents a plug-in differentiator: boost their stack’s outreach capability, deepen data insights, and extend brand value for their enterprise clients.</li><li>The product is built, live, and generating meaningful usage—so you’re not acquiring an idea, you’re acquiring traction.</li><li>Overwhelmingly positive initial feedback from the core user base.</li><li>It can be extended beyond recruitment.</li></ul></br>✅ $3,400 in ARR✅ 480 customers✅ Business model: SaaS✅ Built with TailwindCSS, Next.js, Supabase