<p><b>Executive Summary</b></p><p>This lifestyle online publication was founded in 2011. Positioned at the crossroads of creativity and innovation, this business serves as a unique voice from London’s creative hub, Shoreditch. The publication’s engaging content has organically grown a robust following of over 600,000 social media users and achieves annual revenues of €30,000-€40,000 with minimal operational costs. With a well-established trademark and significant digital presence, this business offers an exciting opportunity for media companies, startups, or digital agencies seeking to expand their reach or portfolio.</p><p><b>Business Overview</b></p><ul><li>Business Model: Media Sales &amp; Advertising</li><li>Industry: Digital Media, Lifestyle Content</li><li>Business Valuation: €175,000 (13.28x Profit)</li><li>Sales (TTM): €17,380</li><li>Net Profit (SDE): €13,180</li><li>Traffic: 55,000 unique visitors, 90,000 page views (TTM)</li><li>Social Media Followers: 610,000+</li></ul><p><b>Key Assets Included in Sale</b></p><ul><li>Registered trademark for the brand</li><li>Fully developed website and all content</li><li>Social media channels (Facebook, X, Instagram)</li><li>All customer information and partner accounts</li><li>Amazon &amp; Google monetization accounts</li></ul><p><b>Market Position</b></p><ul><li>Niche: Online media delivering creative news for early adopters in London and globally.</li><li>Customer Base: 50% UK, 25% US, 25% Europe. Strong engagement due to viral social media posts generating up to 80M views.</li></ul><p><b>Revenue Streams</b></p><p>Primary: Digital PR services, including content placements, ads, and social media posts.</p><p><b>Potential Expansion:</b></p><ul><li> Online advertising (affiliate marketing, sponsored content). </li></ul><ul><li>E-commerce opportunities. Creative courses and classifieds. Brand extensions such as coworking spaces, events, galleries, and guided tours.</li></ul><p><b>Growth Opportunities</b></p><ul><li>Online Expansion: Increase online advertising options, affiliate programs, or lead-generation services.</li><li>Offline Opportunities: Develop branded events, physical stores, or tourist experiences.</li></ul><p><b>Barriers to Entry</b></p><ul><li>High barrier to replicating the existing social media presence due to current algorithms.</li></ul><p><b>Operating Costs</b></p><ul><li>Server: €150/month</li><li>Accountant: €200/month</li><li>Salary: €2,000-€3,000/month</li></ul><p><b>Operations</b></p><p>Simplicity of Management.</p><ul><li>Team: Single employee handling all tasks in 2-3 hours daily.</li><li>Content Creation: Majority sourced from PR agencies.</li><li>Sales/Marketing: Minimal effort, reliant on inbound inquiries.</li></ul><p><b>Required Skills</b></p><ul><li>New owner can be trained within 2-3 weeks; no specialized skills required.</li></ul><p><b>Buyer Profile</b></p><ul><li>Ideal Buyers: Media companies, digital agencies, startups seeking lead-generation tools or creative communities.</li><li>Post-Sale Support: Limited transitional support available upon agreement.</li></ul><p><b>Valuation &amp; Offering Structure</b></p><ul><li>Valuation: €175,000 (based on 8.5x TTM profit).</li><li>Transaction Type: Asset sale. Includes all digital assets and rights.</li></ul><p><b>Additional Information</b></p><p>SEO/ASO Metrics:</p><ul><li>Web Authority Score: 54</li><li>Backlinks: 3,400</li><li>Referring Domains: 783</li><li>Ranking Keywords: 6,000</li></ul><p>Social Media Presence</p><ul><li>Facebook: 602,000 followers</li><li>X: 24,000 followers</li><li>Instagram: 11,000 followers</li></ul><p><b>Reason for Sale</b></p><p>Owner’s relocation to another country and shift in focus to other ventures.</p></br>✅ $17,380 in Annual Revenue✅ 610,000 customers✅ Business model: Sponsorship✅ Built with WordPress