Online Store Selling Harry Potter Magic Wand

E-commerce
Viral fire-shooting gadget designed to amaze - perfect for cosplay, parties, and unforgettable experiences
Published on
July 1, 2026
Main Metrics
$25,000
ARR
2,300
Customers
2024
Launched

$65,000

Asking Price
Already Sold
Main Metrics
$25,000
ARR
2,300
Customers
2024
Launched

Overview

<p><b>Startup Description</b></p><p>My project is a viral one-product Shopify store selling a fire-shooting wand designed for cosplay, entertainment, and social media virality. With high visual appeal and a strong product-market fit, the brand has generated over $137,000 in revenue through paid ads and influencer campaigns.</p><p><b>Key Highlights:</b></p><ul> <li>Total revenue to date: $157,000</li> <li>Total profit: $39,000</li> <li>Net profit margin: ~25%</li> <li>Best month: $30,000+ in revenue (November)</li> <li>Average monthly revenue (last 6 months): ~$5,000</li> <li>Churn rate: ~1% (very low refund/complaint rate)</li> <li>Average order value: ~$60</li> <li>Lean operations: no employees, low overhead</li> </ul> <p><b>Team</b></p><ul> <li>100% owner-operated</li> <li>No employees or freelancers needed</li> <li>SOPs for ads, fulfillment, and customer care included.</li> </ul> <p><b>Operations</b></p><ul> <li>Dropshipping model (no inventory held)</li> <li>Trusted supplier with excellent performance (relationship transferable)</li> <li>Worldwide shipping in 5–12 days</li> <li>Automated customer support system.</li> </ul> <p><b>Marketing &amp; Growth</b></p><ul> <li>Traffic sources: Facebook Ads, Instagram organic, influencers</li> <li>Ad performance: CTR 1.7–2%, ROAS 1.7–2</li> <li>Instagram account (7,000+ followers) included</li> <li>All creatives (UGC, video, images) included in the sale</li> <li>Optional: fully built ManyChat funnel to boost conversions.</li> </ul> <p><b>Growth Opportunities</b></p><ul> <li>Expand to TikTok Ads or TikTok Shop</li> <li>Upsell flash paper &amp; related accessories</li> <li>Launch on Amazon/Etsy</li> <li>Scale with influencer marketing (proven ROI).</li> </ul> <p><b>Ideal Buyer</b></p><p>Perfect for solo founders, e-commerce marketers, or digital product studios seeking a high-margin, visually striking brand with viral appeal and scalable infrastructure.</p><p>✅ $25,000 TTM revenue</p><p>✅ 2,300 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with Shopify</p>

$25,000

Annual Revenue

2,300

Number of Customers

Expenses

€4,000/month – Meta (Facebook & Instagram) ads; €150/month – Shopify apps and third-party tools; €100/month – Virtual assistant for basic tasks (optional); €39/month – Shopify subscription (Basic plan). The product is sold at approximately 4x its cost, allowing for a high profit margin and flexibility in marketing spend.

Business Model

Dropshipping.

Target Audience

My store appeals to a niche but highly engaged audience that values creativity, fantasy, and visual spectacle. Core customer segments include: Cosplayers & fantasy fans – individuals who attend conventions or enjoy dressing up as wizards.

Asking Price Reasoning

The asking price reflects the brand’s strong historical performance, high-margin product, viral potential, and automated operations. With over $137,000 in lifetime revenue, $65,000 in profit.

Reason for Selling

Liquidity.

Growth Opportunity

My store has already proven strong product-market fit and viral appeal, but there’s still significant untapped potential. The new owner can expand to TikTok Ads, upsell flash paper, launch on Amazon/Etsy.

30 days free support from seller

Competitors

Incendio Wand.

Tech Stack

Shopify.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$25,000
ARR
2,300
Customers
2024
Launched

$65,000

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$25,000
ARR
2,300
Customers
2024
Launched

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