<p><b>Startup description</b></p><p>I started this project in 2021 out of a mix of passion for the Pokémon franchise and interest in digital entrepreneurship. The idea was simple: make it easy for Nintendo Switch players to access specific in-game Pokémon without spending hours farming or trading.</p><p><b>Key highlights:<b></b></b></p><ul><li>Annual revenue : €100,000 (Total revenue since 2021)</li><li>Annual profit:  €23,000 (Approximate net profit, after expenses)</li><li>Churn rate: Since the business is more product-based, churn doesn't directly apply. Customer retention has been strong with seasonal repeat buyers</li><li>LTV: Not directly calculable, but repeat customers and seasonal demand ensure healthy long-term returns.</li><li>CAC: €0.10-0.20 per customer (via organic marketing and Google Ads)</li><li>Business margin: 95% (after all operational and hosting expenses)</li></ul><p><b>Team</b></p><p>I am the sole person managing this business. I handle everything from the setup, daily operations, customer service, and marketing strategies.</p><p><b>Tech Stack</b></p><ul><li>Shopify – The primary platform for the e-commerce store. It's easy to manage, integrates with multiple payment gateways, and allows me to set up automated features.</li><li>Google Analytics – Used for tracking traffic, analyzing user behavior, and measuring the effectiveness of marketing efforts.</li><li>Google Ads – Used for marketing campaigns, targeting a niche audience of Nintendo Switch and Pokémon fans.</li></ul><p><b>Marketing and growth</b></p><ul><li>Google Ads: I ran Google Ads campaigns targeting high intent keywords related to Pokémon and Nintendo Switch. Google Ads allowed me to attract new customers and boost sales during peak seasons.</li><li>Email Marketing (Customer Retention): I leveraged email marketing to stay connected with registered customers. Automated flows included order confirmations, seasonal promotions, and abandoned cart reminders. Additionally, I sent exclusive offers to loyal customers to encourage repeat purchases.</li></ul><p><b>Revenue and profit</b></p><ul><li>Annual Revenue (ARR): Total revenue since the launch of the business in 2021 is €100,000. This reflects the overall sales volume over the past years.</li><li>With annual expenses of approximately €2,000 and total revenue of €100,000, the annual profit is around €23,000.</li><li>Customer Acquisition Cost (CAC): around €0.10-0.20 per customer.</li><li>Lifetime Value (LTV): the Average Order Value (AOV) is €20 per customer, retention rate, we estimate the Lifetime Value (LTV) of a customer to be around €50-100. This estimate assumes that most customers return at least once to make a repeat purchase within a year.</li><li>Retention Rate: it is about 80% of the customers.</li><li>Churn Rate: Since the business operates more like a product based e-commerce store rather than a subscription model, Churn Rate doesn't directly apply. However, we can infer that retention is strong, and customers tend to return when new Pokémon content or seasonal promotions are introduced.</li></ul><p><b>Startup assets<b></b></b></p><ul><li>Domain</li><li>E-commerce Platform (Shopify Store): The business is built on Shopify, which includes all the backend setup, product listings, customer data, and integrations.</li><li>Customer Data:  Registered Customers: The buyer will acquire a list of registered customers with their contact details (emails) and purchase history.</li><li>Marketing Strategy.</li><li>Complete Business Operations Guide: such as how to proceed with orders and fulfillment.</li><li>Google Ads Campaign Management.</li><li>Operational Guide Included in the Sale: includes hardware, software and everything that need to be know.</li><li>Customer Support Guidelines.</li><li>Equipment and Software Included.</li></ul><p><b>Risks</b></p><ul><li>Platform Dependency (Shopify &amp; Google Ads).</li><li>Risk: The business relies on third-party platforms like Shopify for infrastructure and Google Ads for customer acquisition. Changes in platform policies, pricing, or ad effectiveness could impact operations or costs.</li><li>How to Minimize: Diversify acquisition channels (e.g., SEO, influencers, or organic social media), Build a strong email list and invest in customer retention strategies to reduce ad dependency. Keep up to date with Shopify and Google Ads policy changes.</li><li>2. Niche Volatility (Pokémon &amp; Gaming Trends): Sales are closely tied to the popularity of Pokémon and game releases on Nintendo Switch. A decline in interest or a long gap between new releases could reduce demand.</li><li>How to minimize: Stay ahead of game launch calendars and plan marketing around them. Expand product offerings to related games or niches.</li><li>3. Seasonality: Risk: Revenue is seasonal, with higher performance around game releases and holidays. Off seasons may see lower sales and traffic.</li><li>How to minimize: Use off-season time to build up your customer base through content, email list building, and community engagement.  Launch smaller promotions or exclusive products during slower months to stabilize cash flow.</li></ul><p><b>Summary</b></p><p>This is a profitable, low maintenance, niche e-commerce business built on a solid foundation, with real traction, low operating costs, and significant potential for growth.</p><p>Here’s why it’s a smart investment:</p><p>Proven Profitability</p><ul><li>Over €100,000 in total revenue with annual profits around €23,000, thanks to low overhead costs (just €2,000/year).</li><li>Minimal ongoing expenses make this business extremely cash-flow positive from day one.</li><li>Targets a loyal and engaged audience of Pokémon players on Nintendo Switch — a global, evergreen fanbase that continues to grow with every game release.The business benefits from repeat customers, especially during seasonal sales and new game drops.</li><li>Very fast delivery approximately 5-15min.</li><li>Growth Potential.</li><li>All-Inclusive Sale.</li><li>Fast ROI: Potential to recover the full investment.</li><li>No technical skills required: Easy to manage with clear guides.</li><li>Proven product-market fit: Serves a thriving global gaming niche.</li><li>Scalable: Plenty of untapped channels for growth.</li><li>Low-risk: High-margin business with predictable demand spikes.</li></ul></br>✅ $28,000 in Annual Revenue✅ 2,539 customers✅ Business model: One-time sales✅ Built with Shopify, Stripe, Paypal