<p><b>Startup description</b></p><p>My product is a premium direct-to-consumer (DTC) hair growth brand focused on natural, science-backed solutions. Our hero product is a scalp massager for hair growth.</p><p>I started my brand after noticing a massive gap in the US hair growth market: consumers wanted cleaner, safer alternatives that actually work, without harsh chemicals. This red light therapy product that clinically helps women specifically with their hair thickness has more than 2,000 studies showing real results.</p><p><b>Key highlights:<b></b></b></p><ul><li>Annual revenue $159,000</li><li>Annual profit $15,900</li><li>Churn rate 3%</li><li>LTV $270</li><li>CAC $22</li><li>Business margin 10%</li></ul><p><b>Team</b></p><p>I, as the owner, am operating the whole business, including customer service.</p><p><b>Tech Stack</b></p><p>Shopify - Main online store platform.</p><p>Meta Pixel - Tracks ad conversions and retargeting audiences from Facebook and Instagram ads.</p><p>3PL (Third-Party Logistics) integrations. Automated order routing to warehouses and shipping providers. Inventory management updates.</p><p><b>Marketing and growth</b></p><p>Facebook &amp; Instagram ads:</p><ul><li>Activity:Ran targeted ad campaigns focused on educating customers about the benefits of red light therapy.Used video ads, lifestyle images, and user-generated content (UGC) to build trust and highlight real results.Retargeted website visitors and abandoned cart users to recover potential lost sales.</li><li>Results:Drove 95% of new customer acquisitions.Achieved an average CAC (customer acquisition cost) of ~$22.Contributed to strong brand awareness and rapid scaling of monthly sales.</li></ul><p>&nbsp;Email marketing:</p><ul><li>Activity:Built and maintained a high-quality email list (currently ~4,000 subscribers).Automated flows (welcome series, abandoned cart, post-purchase education, refill reminders).Regular newsletters featuring promotions, educational content, and new product announcements.</li><li>Results:Contributed to 25–30% of total monthly revenue.Average email open rate: ~25%.Strong repeat purchase rates from subscribers, improving overall LTV.</li></ul><p><b>Retention &amp; churn:</b></p><ul><li>Retention rate (subscribers): ~70%</li><li>Monthly churn rate (subscribers): ~8–10%</li><li>Repeat purchase rate (one-time buyers): ~42%</li></ul><p><b>Other key metrics:</b></p><ul><li>Email list growth: ~4,000 active subscribers</li><li>Social following: ~3,000 engaged Instagram followers</li><li>Total units sold: Over ~6,000</li></ul><p><b>Startup assets<b></b></b></p><ul><li>Email list with 4k subscribers</li><li>Instagram account with 3k followers</li><li>Database with 4k users</li></ul><ul><li>Shopify store &amp; website</li></ul><ul><li>Professional product images and lifestyle content</li><li>Logo, brand guidelines, and packaging design files</li><li>Video ads and promotional materials</li></ul><ul><li>Established relationships with trusted manufacturers and 3PL partners</li><li>Existing inventory management system</li><li>SOPs (standard operating procedures) for order fulfillment, customer service, and returns</li></ul><p><b>Risks&nbsp;</b>&nbsp;</p><p>Dependence on paid advertising.</p><p><b>Summary</b></p><ul><li>My brand has a strong product-market fit in the booming hair growth space.</li><li>Generates $159K in annual revenue with ~10% net profit margin — already profitable and ready to scale.</li></ul></br>✅ $159,000 in Annual Revenue✅ 4,000 customers✅ Business model: One-time sales✅ Built with Shopify