Online Treasure Hunt App

Shopify app
Easter egg hunt gamification campaign for Shopify stores
Published on
May 20, 2023
Main Metrics
9,000
ARR
40
Customers
2023
Launched

$50,000

Asking Price
Already Sold

Overview

Shopify app with $7,811 Annual Revenue, 96 installs, and 76 active stores.

The target audience is Shopify store owners.

Users of my app can set up “scavenger hunts” (Easter egg hunt, Halloween candy hunt, Christmas gift hunt, etc) in their Shopify stores.

The app is most popular during the Easter season because it holds the first (organic) position in Google for the “Shopify easter egg” search term.

In 2023 the app was used by 213 stores during Easter, the usage almost doubled compared to the previous year’s Easter season (118 stores in 2022).


✅ $7,811 in Annual Revenue
✅ 96 install, 76 active stores
✅ Business model: SaaS
✅ Built with Node.js, React, Preact, MongoDB

$30,000

Annual Revenue

96

Number of Customers

Expenses

Database: 9.50 USD, Mailing service: 19.95 USD, Hosting: 30 USD, SUM: 60 USD.

Business Model

$9.99, monthly subscription.

Growth Opportunity

Offer a free option with limited features, stores with more visitors should pay a higher fee, promote the app on different channels.

Target Audience

Shopify store owners.

Asking Price Reasoning

Double of the lifetime revenue ($15,322).

Reason for Selling

I'm focusing on different kinds of projects and am not interested in growing this anymore.

30 days free support from seller

Competitors

There are no apps that offer the same kind of features, but popup apps can be used to set up similar activities.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$7,811
ARR
96
Customers
2019
Launched

$30,000

Asking Price
Already Sold