<p><b>🧠 Startup Description</b></p><p>My product is a profitable, battle-tested Shopify app that helps store owners manage and monitor their coupon usage. It gives merchants visibility into orders made using discount codes and helps identify misuse or leaks (such as influencer codes being shared publicly).Launched in mid-2023, the app grew organically through the Shopify App Store and is currently used by stores across 15+ countries.</p><p>📊 <b>Key Highlights</b></p><ul><li>Annual Run Rate (ARR): $19,430</li><li>Monthly Recurring Revenue (MRR): $1,620</li><li>Annual Profit: ~$18,800 (after ~$50/mo in server costs)</li><li>Churn Rate: Low — average retention exceeds 6 months</li><li>Customer Base: 300+ active users</li><li>Top Markets: US</li><li>Lifetime Value (LTV): ~$106</li><li>Customer Acquisition Cost (CAC): $0 (100% organic via Shopify App Store)</li><li>Gross Margin: 96% +</li><li>Traffic: 15,467 pageviews to date</li></ul><p>👥 <b>Team</b></p><p>Team of 2 Seasoned Shopify developers. The entire system, from backend APIs to frontend UI to Shopify integration, is handled by one person. The codebase is clean and documented, making handover straightforward for a technical buyer or a team.</p><p>🛠️ <b>Tech Stack</b></p><ul><li>Frontend: React (Shopify Polaris)</li><li>Backend: Node.js + Fastify</li><li>Database: Postgres</li><li>Authentication: Shopify OAuth</li><li>Hosting: F</li><li>Analytics: PostHog</li></ul><p>🚀 <b>Marketing &amp; Growth</b></p><ul><li>Growth Channel: Shopify App Store discovery</li><li>Paid Marketing: None</li><li>Customer Acquisition: 100% organic, driven by in-app SEO and strong reviews</li><li>Retention Strategy: Merchants see immediate value in detecting leaked coupons; stores rarely uninstall once onboarded</li><li>Expansion: Word of mouth + review-driven growth</li></ul><p>💰 <b>Revenue &amp; Profit</b></p><ul><li>ARR: $19.43k</li><li>MRR: $1.62k</li><li>Server Cost: ~$50/month (fully optimized stack)</li><li>Net Profit: ~$1.55k/month</li><li>Growth: 18% YoY</li><li>MRR last 3 months:March 2025: $1.60kApril 2025: $1.62kMay 2025: $1.62k</li><li>New installs May 2025: 13 new stores</li><li>Expansion MRR: Stable, with little churn</li></ul><p>📦<b> Startup Assets (Included in Sale)</b></p><ul><li>Full source code with clean, modular structure</li><li>307+ merchant accounts connected</li><li>Production database with order history and coupon activity</li><li>Shopify App Store listing with ratings</li><li>Email list (exportable from Shopify app installs)</li><li>Fully built admin dashboard</li><li>Customer support macros &amp; FAQs</li><li>Ongoing app usage analytics via PostHog</li></ul><p>⚠️ <b>Risks</b></p><ul><li>Reliance on Shopify ecosystem (Shopify policy changes can affect app visibility)</li><li>Organic growth can plateau without proactive marketing</li><li>Technical buyer preferred unless transitioned via dev team</li></ul><p>Mitigation: The Existing codebase is stable, and the app is deeply embedded in merchant workflows, reducing uninstall risk.</p><p>✅ <b>Summary</b></p><p>My product is a profitable, proven Shopify app with a strong user base, sticky product experience, and zero paid marketing.Buyers get a turnkey SaaS with clear upside potential through pricing optimization, feature expansion, or bundling with existing merchant tools.If you're looking for a low-maintenance acquisition with real revenue, high retention, and a strong product-market fit, my app delivers.</p></br>✅ $19,434 in ARR✅ 151 customers✅ Business model: SaaS✅ Built with Node.js, Shopify, PostgreSQL