<p><b>Startup Description</b></p><p>My project is a niche e-commerce business built around a proven product with consistent organic traction. I started it by spotting a gap in trending, affordable lifestyle items and built an Instagram + Payhip funnel to capture traffic and convert.</p><p><b>Key Highlights</b></p><ul><li>Annual Revenue: ~$1,519</li><li>Annual Profit: ~$1,400</li><li>Churn Rate: Low (organic repeat buyers)</li><li>LTV / CAC: High LTV, CAC near zero (organic)</li><li>Business Margin: ~95%</li><li>Other: Organic sales still coming in from past posts</li></ul><p><b>Team</b></p><p>Currently solo-operated — product sourcing, content, and fulfillment are all streamlined. Easy handoff, no complex processes.</p><p><b>Tech Stack</b></p><ul><li>Storefront: Payhip (lightweight Shopify alternative, PayPal checkout)</li><li>Marketing: Instagram + TikTok organic content</li><li>Operations: Direct supplier relationships (AliExpress/Temu)</li></ul><p><b>Marketing &amp; Growth</b></p><p>Main growth driver was Instagram reels and posts — reached ~1,900 followers with high engagement and repeat traction. Zero ad spend. TikTok account included as an extra growth lever.</p><p><b>Revenue &amp; Profit</b></p><p>I launched my store in October 2024 as an affiliate partner with Prems.ai, then pivoted to Shopify in mid-2025 because affiliate margins weren't as profitable. After testing, I moved the store to Payhip, which gave better CTRs &amp; conversion rates thanks to the built-in PayPal checkout and simpler site handling.</p><ul><li><b>Shopify&nbsp;</b>(June–July): $737</li><li><b>Payhip&nbsp;</b>(Aug–Sept/early Oct): $782 (<i>this is also the Payhip lifetime total</i>)</li></ul><ul><li>MRR (current): ~$600</li><li>Profit margin: ~95%</li><li>CAC: $0 (organic)</li><li>Retention/Churn: Stable, sales still flow without paid traffic</li></ul><p><b>Return on Investment</b></p><p>At ~$600/month profit, buyers recover their investment in 2–3 months.</p><p><b>Startup Assets</b></p><ul><li>Instagram account (1,900 followers)</li><li>Payhip store (live, with sales history)</li><li>TikTok account (ready to grow)</li><li>Email list (early stage)</li><li>Supplier links + SOPs + content library</li><li>Original Gmail (full transfer, clean ownership)</li></ul><p><b>Risks</b></p><ul><li>Organic reach can fluctuate — solved by diversifying across TikTok and email.</li><li>Product trends may shift — solved by using a supplier list to test new offers.</li></ul><p><b>Summary</b></p><p>This is a plug-and-play business: already profitable, organic traction, extremely low overhead, and fast ROI. Ideal for someone wanting an instant cash-flowing asset that can be scaled further with ads or consistent content.</p></br>✅ $1,519 in Annual Revenue✅ 60 customers✅ Business model: One-time sales✅ Built with  Payhip, PayPal, Shopify