<p><b>Startup description</b></p><p>My product is a native iOS app that helps hydroponic growers manage, log, and optimize their growing systems.It replaces notebooks and spreadsheets with a clean, data-driven dashboard where users can record pH, nutrients, temperature, plant stages, and maintenance logs.The app’s goal is to make hydroponic management accessible, organized, and automated for both beginners and enthusiasts.</p><p>The project began as a personal tool to manage small home hydroponic systems. As the system expanded, the need for structured data logging, reminders, and analytics became clear—so this app was developed into a scalable, consumer app.</p><p><b>Key highlights:<b></b></b></p><ul><li>Annual revenue: €160</li><li>Annual profit: €160&nbsp;</li><li>No maintenance cost or anything.</li></ul><p><b>Team</b></p><p>Solo-founder &amp; developer.&nbsp;</p><ul><li>Full-stack iOS developer with 6+ years in native app development.</li><li>Handles all design, architecture, data modeling, and growth strategy.</li><li>Solo-built the app from concept to production-ready MVP using SwiftUI and Core Data.</li></ul><p><b>Tech Stack</b></p><ul><li>Frontend: SwiftUI (Adaptive UI for iPhone/iPad)</li><li>Architecture: Clean Architecture + MVVM + Repository Pattern</li><li>Storage: Core Data + CloudKit Sync</li><li>Backend (future): CloudKit public database for analytics sync</li><li>Data Visualization: Apple Charts Framework</li><li>Other Integrations: PhotosUI, Weather API, UserNotifications</li><li>Languages Supported: English, German, Turkish.</li></ul><p><b>Marketing and growth</b></p><ul><li>Reddit communities</li><li>App Store Optimization (hydroponic, gardening, plant tracker)</li><li>YouTube &amp; Instagram micro-influencer partnerships</li><li>TikTok &amp; Instagram Accounts</li><li>Beta feedback from hydroponic hobby groups.</li></ul><p><b>Revenue and profit</b></p><p>The app uses a freemium model with optional premium upgrades.The free version includes full access to logging, reminders, and plant management for up to 2 systems and 5 plants.Premium users unlock advanced features such as:</p><ul><li>Unlimited systems and plants</li><li>Data export (CSV/PDF)</li><li>IoT integrations via ThingSpeak and HomeAssistant</li><li>Advanced analytics and trend charts</li><li>Priority support and early access to new features</li></ul><p><b>Available Plans:</b></p><ul><li>Weekly, Annual Subscriptions &amp; Lifetime IAP.</li></ul><ul><li>€160 in the lifetime revenue since launch (Sep 26, 2025).</li></ul><p><b>Return on investment</b></p><ul><li>Payback Period: ~5–6 months (based on projected CAC/LTV ratio)</li><li>Buyers Can Scale Fast: Low infrastructure cost and high retention make profitability achievable with modest ad spending.</li><li>Expansion Leverage: Adding an Android version or sensor integrations could grow 3–4 times the user base.</li></ul><p><b>Startup assets<b></b></b></p><ul><li>Social Media Accounts (TikTok &amp; Instagram)</li><li>App Store Listing</li><li>iOS App Codebase (Swift + SwiftUI + CoreData + Firebase)</li><li>Firebase Project Transfer</li><li>Revenuecat Project Transfer</li><li>Figma Design Assets for App UI &amp; Social Media</li></ul><p><b>Risks</b></p><ul><li>Niche market size: Expand to a general plant/gardening tracker later.</li></ul><ul><li>Single-developer dependency: Codebase structured with clean documentation and modularity.</li></ul><ul><li>Competition from gardening apps: my app is hydroponics-specific, with data-driven insights that other apps lack.</li></ul><p><b>Summary</b></p><p>It’s a polished, market-tested SaaS-grade consumer app in a niche with rising global interest — ready for launch and scale.</p></br>✅ $190 in ARR✅ 217 customers✅ Business model: SaaS+LTD✅ Built with Swift, SwiftUI