<p><b>Startup description</b></p><p>My platform is a profitable niche SaaS that helps job candidates prepare for game-based hiring assessments used by employers like HireVue and similar platforms.</p><p>Modern hiring increasingly relies on cognitive, spatial, and personality games rather than traditional interviews. Candidates are rarely prepared for these formats, leading to anxiety and poor performance. My platform solves this by offering realistic practice simulations that mirror real assessment mechanics, time pressure, and scoring logic.</p><p>The project started after firsthand exposure to the frustration and unfairness many candidates experience when facing opaque, game-based tests. Early demand validation came from organic traffic and forums where candidates actively searched for practice tools. The product was built lean, launched quickly, and iterated based on user feedback and conversion data.</p><p>Today, the platform serves a global audience of job seekers and generates consistent recurring revenue with minimal operational overhead.</p><p><b>Key highlights</b></p><ul> <li>Annual revenue: €8,700</li> <li>Annual profit: ~85–90% margin (low infrastructure and tooling costs)</li> <li>LTV: €35–€55</li> <li>CAC: €1–€3 (mainly Google Ads + organic)</li> <li>Business margin: ~90%</li> <li>Conversion rate (free → paid): ~2.5–4%</li> <li>Returning users: ~30–35%</li> <li>Average session time: 6–9 minutes</li> <li>Global audience (US, UK, EU, India, Australia)</li> </ul> <p><b>Team</b></p><p>This is currently a <b>solo-founder operation that includes:</b></p><ul> <li>Product strategy and roadmap.&nbsp;</li> <li>Frontend and backend development.&nbsp;</li> <li>Infrastructure, integrations, and automation.&nbsp;</li> <li>Marketing, SEO, paid acquisition.&nbsp;</li> <li>Customer support and operations.</li> </ul> <p><b>The business is intentionally designed to be simple to run</b>, making it ideal for:</p><ul> <li>A solo buyer</li> <li>A small SaaS studio</li> <li>A company already operating in HR, EdTech, or career services</li> </ul> <p><b>Tech stack:</b></p><p><b>Frontend</b></p><ul> <li>React / Next.js</li> <li>Tailwind CSS</li> <li>Supabase (database, auth, storage, RLS)</li> <li>Node.js</li> <li>Serverless architecture</li> </ul> <p><b>Payments</b></p><ul> <li>Stripe (subscriptions, webhooks, checkout)</li> </ul> <p><b>Automation</b></p><ul> <li>Make.com (email flows, user events, internal automations)</li> </ul> <p><b>Hosting &amp; Deployment</b></p><ul> <li>Netlify</li> <li>Asset subdomain for game media</li> </ul> <p><b>Analytics &amp; Tracking</b></p><ul> <li>Google Analytics</li> <li>Conversion tracking via Stripe + internal events</li> </ul> <p>The stack is modern, well-documented, and easy to maintain or migrate.</p><p><b>Marketing and growth</b></p><ul> <li>SEO (long-tail queries around game-based assessments)</li> <li>Organic referrals from forums and communities</li> <li>Direct traffic from returning users</li> </ul> <p>Additionally, I have just started testing Google Search Ads (high-intent keywords), with good results.</p><p><b>Results</b></p><ul> <li>Profitable paid acquisition</li> <li>Predictable baseline revenue even with ads paused</li> <li>Strong intent traffic (users actively preparing for assessments)</li> </ul> <p><b>The product has significant upside through:</b></p><ul> <li>SEO scaling (content expansion)</li> <li>Partnerships with universities, bootcamps, and recruiters</li> <li>Bundling with interview prep or career coaching products</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>MRR: €500–€1,200+</li> <li>ARR: €6k–€14k+</li> <li>Revenue model: Subscriptions (monthly)</li> <li>Gross margin: ~90%</li> <li>Main costs: Ads, Stripe fees, Make.com</li> </ul> <p>No inventory, no fulfillment, no human-heavy operations.</p><p><b>Return on investment</b></p><p>At typical SaaS acquisition multiples:</p><ul> <li>Payback period: around 8–12 months</li> <li>Faster payback possible by:</li> <li>Increasing pricing slightly</li> <li>Improving onboarding and retention</li> <li>Expanding into adjacent assessment types</li> <li>Cross-selling interview prep or coaching</li> </ul> <p><b>The business is already profitable</b>, so buyers are not betting on future execution to break even.</p><p><b>Startup assets</b></p><ul> <li>Production SaaS codebase (frontend + backend)</li> <li>Fully working Stripe subscription system</li> <li>Supabase database with thousands of registered users</li> <li>Game logic and proprietary assessment simulations</li> <li>Automation workflows (email + internal ops)</li> <li>Domain(s) and branding assets</li> <li>Documentation for setup and operations</li> <li>Historical performance data (revenue, ads, conversions)</li> <li>Handover support available.</li> </ul> <p><b>Risks</b></p><ul> <li>Hiring cycles fluctuate with the economy --&gt; Mitigation: Expand into adjacent markets (internships, graduates, certifications)</li> <li>Large players could enter the space --&gt; Mitigation: Niche focus, speed, SEO moat, community trust.</li> </ul> <p><b>Summary</b></p><p>My platform is a profitable, lean, and defensible niche SaaS operating in a growing hiring trend.</p><p>This is an ideal acquisition for someone who wants real revenue, not a science project, with upside still left on the table.</p><p>✅ $9,000 in ARR</p><p>✅ 310 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with TypeScript, Stripe, GitHub</p>