<p><b>Startup description</b></p><p>My startup is a vibrant digital platform that offers free and premium illustrations featuring Black people, created to help bring more diversity and inclusion to design. From business and tech scenes to lifestyle and education, our illustrations reflect the richness of Black culture and everyday experiences.</p><p>We started this platform because we noticed a clear gap: Black characters were missing from mainstream design tools. So we took the initiative to change that. What began as a free illustration pack has blossomed into a growing visual movement embraced by designers, educators, and brands worldwide.</p><p><b>Key highlights:<b></b></b></p><ul><li><b>TTM Revenue:</b> ~$22,488</li><li><b>Net Profit:</b> ~$17,000 (80% margin)</li><li><b>Monthly Churn:</b> ~3–5%</li><li><b>YoY Decline:</b> ~31% in April 2025 vs. April 2024</li><li><b>Global Community</b>: 100,000+ global users</li><li><b>Email List</b>: 20,000+ subscribers</li><li><b>Product Offering</b>: 90+ themed illustration packs</li></ul><p><b>Team</b></p><ul><li><b>Founder &amp; Creative Director </b>– Leads vision, partnerships, and illustration direction.</li><li><b>Illustrators &amp; Designers</b> – Deliver premium, on-brand assets.</li><li><b>Operations Manager </b>– Oversees day-to-day operations, logistics, and project coordination.</li><li><b>Web Developer</b> – Maintains platform updates and performance.</li></ul><p><b>Tech Stack</b></p><ul><li><b>Website Platform</b>: Webflow</li><li><b>E-commerce</b>: Gumroad</li><li><b>Email Marketing</b>: Mailchimp</li><li><b>Analytics</b>: Google Analytics</li></ul><p><b>Marketing and growth</b></p><p>Our platform has grown organically through a strong brand mission and a visually compelling product offering. The platform gained traction by offering free illustrations that brought in thousands of users, who were later converted into paying customers through thoughtfully designed email campaigns and upsells. Our marketing efforts have been amplified by significant media exposure, including features in Product Hunt, Because of Them We Can, FLAVVRR, and Oprah Magazine, which drove high-intent traffic and solidified our authority in the design and DEI space. Social media has been instrumental in building a loyal community of over 10,000 followers across multiple platforms, while our email list of 20,000+ engaged subscribers continues to drive repeat traffic and sales. With a strategic content approach, partnerships, and a highly shareable product, we've established a sustainable and authentic growth engine rooted in both purpose and performance.</p><p><b>Revenue and profit</b></p><ul><li>ARR (Annual Recurring Revenue): $38,000</li><li>Profit: $17,000 (80% margin)</li><li>Churn: ~3-5%</li><li>Primary Revenue Model: One-time purchases &amp; limited subscriptions</li><li>Biggest Revenue Channel: Gumroad storefront.</li></ul><p><b>Return on investment</b></p><p>With a proven revenue model and strong profit margins, our platform offers a clear and achievable return on investment, with an average payback period of approximately six months. The business is highly scalable, requiring minimal overhead and offering multiple opportunities for growth. Additionally, by introducing membership tiers or exclusive content subscriptions, buyers can increase recurring revenue and customer lifetime value. With a loyal audience, strong brand equity, and a product offering in high demand, this business provides a compelling path to both short-term returns and long-term scalability.</p><p><b>Startup assets<b></b></b></p><ul><li>Email list with 20k+ subscribers</li><li>Instagram account with 5k followers</li><li>Over 100K downloads and a growing user base</li></ul><p><b>Risks</b></p><p>Like any digital product business, our platform faces a few potential risks that buyers should be aware of. One challenge is staying ahead of illustration trends and user expectations; the visual design space evolves quickly, so maintaining creative freshness through regular pack releases is essential. While the brand has a strong foothold in the niche, emerging competitors in the diversity illustration space may attempt to replicate the model. However, the platform’s established reputation, loyal community, and widespread media coverage create a defensible position that minimizes these risks and offers long-term resilience.</p><p><b>Why should buyers buy this project?</b></p><p>Our platform is not just a digital asset shop; it's a recognized movement in design diversity. With global recognition, high conversion rates, a loyal community, and scalable assets, this is a turnkey brand with purpose and profit.</p><p>You’re acquiring a respected brand, proven revenue engine, and built-in audience. If you’re looking to grow a mission-aligned creative business or invest in a profitable digital platform with global impact, our platform is that opportunity.</p></br>✅ $22,800 in Annual Revenue✅ 50,000 customers✅ Business model: One-time sales✅ Built with Gumroad, Webflow, Figma