Platform Selling Templates for Notion

E-commerce
Notion templates + newsletter for startups, freelancers and students
Published on
June 26, 2025
Main Metrics
$28,728
ARR
1,000
Customers
2022
Launched

$50,000

Asking Price
Already Sold
Main Metrics
$28,728
ARR
1,000
Customers
2022
Launched

Overview

<p><b>Startup Description</b></p><p>This business sells premium Notion templates designed for productivity, organization, and business workflows. Over the past 2+ years, I've created and sold 26 templates (14 paid, 12 free), organized into thematic bundles like "Personal," "Freelance," and "Startup."</p><p>It started as a side project during my work as a Notion Certified Consultant. After helping clients build custom workspaces, I realized there was a scalable opportunity in turning these systems into standalone products that could help more people.</p><p>Templates are hosted on Webflow, transactions are handled through Gumroad, and are supported by automations and a growing newsletter. The business also monetizes via newsletter/blog sponsorships and affiliate revenue.</p><p><b>Key Highlights</b></p><p>Annual revenue in 2024 was €27,208, with an estimated €25,500 profit, resulting in a profit margin of roughly 94%.So far in 2025 (January–September), the business has generated €15,937, which is already ahead of last year’s pace. Profit margins remain consistently high at around 92%.</p><p>Customer acquisition is almost entirely organic, with a CAC of less than €1, thanks to SEO and free templates that act as lead magnets. The email list has over 41,000 subscribers (14,223 active), with a 50.5% open rate and 3.3% CTR — a strong channel for repeat sales and sponsorship revenue. Website traffic averages 21,000 monthly pageviews, with a 48% bounce rate and 37s average engagement time.</p><p>The business has over 1,000 paying customers and 50,000+ free template users worldwide.</p><p><b>Team</b></p><p>The business is fully run by a solo founder (Notion Certified Consultant).I handle product creation, customer support, newsletter writing, automation setup, and website maintenance. All processes are documented, and automations keep the required workload under 2 hours per week.</p><p><b>Tech Stack</b></p><p>Webflow (marketing &amp; product pages), Notion (product development &amp; content), Make.com (workflow automations), Beehiiv (newsletter), Gumroad (checkout &amp; delivery), Google Workspace (email), Senja (testimonials), and Namecheap (domain registration).</p><p><b>Marketing &amp; Growth</b></p><p>The business grows primarily through SEO and long-tail content marketing, which drive the majority of traffic. The weekly newsletter is a strong engagement and monetization channel, generating around €3,150 in sponsorship revenue over the last 12 months.</p><p>Twelve free templates act as lead magnets and drive consistent signups and top-of-funnel traffic. Social channels (TikTok, YouTube, Instagram) have been lightly used and present a clear opportunity for growth. No paid ads have been run to date, leaving significant untapped potential for scaling.</p><p><b>Revenue &amp; Profit</b></p><p>In 2024, the business generated €27,208 in revenue with an estimated €25,500 in profit, resulting in a ~94% profit margin.</p><p>So far in 2025 (January to September), the business has generated €15,937 in revenue, already tracking ahead of last year’s pace, with profit margins remaining consistently high at around 92%.</p><p>Content sponsorships contributed approximately €6,300 over the last 12 months, and affiliate revenue is growing steadily.</p><p><b>ROI &amp; Growth Potential</b></p><p>At current profit levels, a buyer could expect a full return on investment in under four years without additional growth initiatives. With even modest optimization — such as launching paid ads, building out social media presence, and adding upsells — ROI could realistically be shortened to 12–18 months.</p><p><b>Assets Included</b></p><ul><li>26 Notion Templates (14 premium, 12 free lead magnets)</li><li>3 domains and a fully localized website (English + French)</li><li>Email list with 41k total subscribers (14k active)</li><li>Social media accounts (TikTok, YouTube, Instagram, Pinterest)</li><li>Sponsorship relationships and affiliate partnerships</li><li>All automations, product mockups, marketing assets, video content</li><li>Full IP rights to brand, website, and products</li></ul><p><b>Risks &amp; Mitigation</b></p><p>The business is partially dependent on Notion’s popularity; however, the platform continues to grow globally. Revenue is currently based on one-time sales, but bundling, memberships, or mini-courses could be easily added to introduce recurring revenue.</p><p>Branding is not tied closely to the founder, making handover smooth and low-risk for a new owner.</p><p>✅ $28,728 Annual Revenue</p><p>✅ 1,000 customers</p><p>✅ Business model: One-time sales+Sponsorship</p><p>✅ Built with Notion, Beehiiv, Webflow</p>

$28,728

Annual Revenue

1,000

Number of Customers

Expenses

- Webflow (website): $276.00 / year; - Webflow Localization: $108.00 / year; - Make (automations): $192.00 / year; - Namecheap (domain): $10.28 / year; - Google Workspace (email): €138.01 / year (~ $150 / year); - Senja (testimonials): $210.35 / year; - Beehiiv (newsletter): $999 / year.

Business Model

One-time sales of Notion templates and bundles ($19–$295), plus content sponsorships.

Target Audience

Notion users, solopreneurs, freelancers, developers, designers, and productivity-focused teams.

Asking Price Reasoning

2.5 multiple because strong brand, fully automated, big email list & localized (English + French markets).

Reason for Selling

Working on a new project.

Growth Opportunity

Mainly paid ads, & social media.

30 days free support from seller

Competitors

Pathpages, Notion Everything, Easlo, etc.

Tech Stack

Notion, Beehiiv, Webflow, Make.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$28,728
ARR
1,000
Customers
2022
Launched

$50,000

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$28,728
ARR
1,000
Customers
2022
Launched

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