Platform to Build Directories
Web app
Platform to build niche directories where you can sell the boilerplate, build for clients, or launch your own profitable directories
Published on
July 24, 2025


$4,200
Asking Price
Main Metrics
$2,199
ARR
14
Customers
2024
Launched
$50,000
Asking Price
Already Sold
Main Metrics
$2,199
ARR
14
Customers
2024
Launched
Overview
<p>My platform is a business-in-a-box designed to empower entrepreneurs, creators, and agencies to enter the growing niche directory market. It removes technical complexity and offers a complete, ready-to-customize boilerplate for launching modern directory websites, along with a fully optimized sales site.</p><p><b>The business comes with two core assets:</b></p><ul><li>✅ A production-ready boilerplate for building directory sites.</li><li>✅ A fully functional sales website, featuring modern design, SEO optimization, and working checkout. (can be used to sell any GitHub repository).</li></ul><p><b>These assets open multiple revenue streams:</b></p><ul><li>Sell it as a product: Use the included sales site to continue selling the boilerplate.</li><li>Build directories for clients: Use the Agency License to deliver branded directory projects.</li><li>Use it for yourself: Create and monetize unlimited niche directories.</li></ul><p>You can self-host the boilerplate, use it in client work, or extend it into a SaaS product. You also get the flexibility to repurpose the sales site to promote any GitHub repo or other digital asset. Additionally, there’s potential for WordPress integration, allowing you to expand functionality further and tap into the vast WordPress user base. It can also be further developed using AI or no-code tools.</p><p><b>Key Highlights</b></p><ul><li>Built-in Stripe Integration (one-time payment flow ready).</li><li>Full Admin Dashboard for managing listings, analytics, filters, sponsorships, and more.</li><li>User Authentication via Clerk.</li><li>Enterprise-Grade Security using Supabase RLS, secure headers, CSP, and rate limiting.</li><li>Advanced Search & Filtering, category-based routing, and structured metadata.</li><li>SEO-Optimized Boilerplate & Sales Site, ranking on Google’s first page for main keywords (average position 8, CTR 16.2%, growing).</li><li>Customizable & Scalable: Add features, adapt to niches, integrate with external tools, or WordPress.</li><li>Zero Marketing: All traffic and sales are organic via SEO, no paid ads or campaigns.</li></ul><p><b>Revenue Model</b></p><ul><li>Standard License: $79.</li><li>Agency License: $499 (currently discounted from $999).</li></ul><p>All purchases are one-time.</p><p><b>Performance & Traffic</b></p><ul><li>No Google Ads / Paid Marketing.</li><li>All traffic is organic from SEO.</li><li>Google Search Console data (last 16 months):</li><li>235 total clicks.</li><li>1,450 impressions.</li><li>16.2% average CTR.</li><li>10.3 average ranking position.</li></ul><p><b>Admin & User Experience for boilerplate:</b></p><p>The platform includes a powerful admin dashboard designed to help operators manage every aspect of the platform with ease.</p><ul><li>Listings Management: Add, edit, or remove directory entries.</li></ul><ul><li>Express Customization Tool: Update branding and pricing (listing fees, featured upgrades) directly from the UI without touching the code.</li></ul><ul><li>Sponsorship & Ads Control: Enable or disable monetization elements such as sponsored placements or ads.</li></ul><ul><li>Analytics Dashboard: Track traffic and engagement stats.</li></ul><ul><li>Security Logs: Monitor login activity, suspicious events, and audit trails.</li></ul><ul><li>Custom Filter Manager: Define and manage unique filters tailored to your directory niche.</li></ul><ul><li>CSV Importer: Bulk import listings for rapid deployment.</li></ul><p><b>User Profile System</b></p><p>The boilerplate also ships with a built-in user portal powered by Clerk and Supabase:</p><ul><li>Authentication: OAuth and email login via Clerk, Secure listing creation and management.</li></ul><ul><li>Upgrade to Featured via integrated Stripe checkout, Profile editing, listing history, and logout functionality.</li></ul><p>SEO Optimization for the Sales Site: The included sales website is fully optimized for search engines, built with best practices in mind to help you rank and convert visitors. It features:</p><ul><li>Static and dynamic meta tags.</li><li>Page-specific SEO using react-helmet-async.</li><li>Proper Open Graph and social sharing tags.</li><li>Clean, responsive design optimized for performance and mobile indexing.</li></ul><p>This ensures your product pages are crawlable, indexable, and ready for organic traffic, whether you continue selling the platform or repurpose the site to promote your own digital products.</p><p><b>For the Platform Boilerplate:</b></p><ul><li>Automatic slug generation from listing titles.</li><li>Category-based routing for taxonomy-friendly URLs.</li><li>Admin Dashboard tool to manage and customize URLs.</li><li>A structured database with fields for title, description, category, and images, making it easy to implement metadata and schema.</li></ul><p><b>Security & Stability</b></p><ul><li>The platform includes enterprise-level security from the ground up.</li><li>Supabase Row-Level Security (RLS) for granular data access control.</li><li>Rate Limiting per endpoint (e.g., listings, reviews, sponsorships).</li><li>Security Headers (X-XSS-Protection, CSP, X-Frame-Options, etc.).</li><li>Zod-powered input validation Content Security Policy (CSP) for script/style integrity.</li><li>Comprehensive security logging and admin visibility.</li><li>Protected routes for authenticated users and admins.</li><li>Environment-based CORS policies.</li><li>JWT/session protection built in via Clerk.</li></ul><p><b>Why We're Selling?</b></p><p>The platform was launched in November 2024 and has demonstrated strong potential, reaching the first page of Google for key terms and generating organic revenue with zero paid marketing. The original plan involved a two-person team, with one focused on growth and marketing efforts. However, due to unforeseen medical issues, this responsibility could not be fulfilled, and we’ve decided to sell the project and reallocate focus toward other ongoing ventures. We believe our platform presents a valuable opportunity for a buyer ready to scale its growth.</p><p><b>Included in the Sale</b></p><ul><li>Full source code for the boilerplate and sales site.</li><li>Clerk and Supabase setup instructions.</li><li>Documentation.</li><li>Handover assistance.</li><li>Demo credentials and Stripe test data.</li></ul><p><b>Note: </b>the Stripe dashboard is shown in Romanian Lei (RON), not in USD. Additionally, we had one Agency License sold to a local agency via direct bank transfer, which is not reflected in Stripe. </p></br>✅ $2,199 in Annual Revenue✅ 14 customers✅ Business model: One-time sales✅ Built with Next.js, Supabase, React
$2,199
Annual Revenue
14
Number of Customers
Expenses
$20 domain.
Business Model
One-time sales.
Target Audience
Developers, indie hackers, entrepreneurs, creators, agencies.
Asking Price Reasoning
The platform already generated over $2,000 in revenue without any marketing efforts.
Reason for Selling
Health reasons.
Growth Opportunity
You can self-host the boilerplate, use it in client work, or extend it into a SaaS product. You also get the flexibility to repurpose the sales site to promote any GitHub repo or other digital asset. Additionally there’s potential for WordPress integration.
30 days free support from seller
Competitors
Next.js Directory.
Tech Stack
Next.js, Supabase, React, Vercel, Clerk.
Traffic Metrics
Revenue Metrics
How it works
$4,200
Asking Price
Already Sold
Main Metrics
$2,199
ARR
14
Customers
2024
Launched