Real Estate Text Sign Riders

Text-response marketing for real estate agents

Published on

July 6, 2023

30 days of post-sale support inlcuded

Overview 🔍

Real estate micro-SaaS with 20,000 in ARR.

The target audience is small regional independent real estate agents or small teams.

My startup was originally founded in 2015 and run for many years by one founder.

I took over in late 2019 and invested in a complete rewrite of the platform, which has met with some success.

Unfortunately, I have not been able to pursue this further with the proper sales and marketing followup or continued development, including migration of exist legacy users over to the new platform.

The growth opportunity exists to revive the platform and fill a unique niche in the real estate industry and beyond.

Significant operating cost savings can be realized from consolidation of legacy users on to new platform.

The platform was built to be applicable to other verticals as well for text-response services.

✅ $20,000 in ARR
✅ 75 renewing subscribers
✅ Business model: SaaS
✅ Legacy platform is on React, new platform is on LAMP

Growth Opportunity 🌱

Conversion of site visitors; sales outreach; create team features for small-office real estate teams; bring back sign printing services; cost savings by consolidating to one platform; expand the service to other verticals.

Business Model 💸

Subscriptions at various price points and service levels.

Target Customer 🎯

Small regional independent real estate agents or small teams.

Tech Stack 🏗

React and LAMP.

Reasons For Selling 🧐

Other business interests and unable to devote time to this project.

Expenses 💵

Servers/hosting ~$6.5k/year, ~3.5k/year for cost of services (location phone numbers and texting services) significant operating expense reduction with consolidation of legacy platform.

Asking Price Reasoning ⚖️

Purchase of extensive platform development. Upside potential from sales and expanding market. Significant cost reduction can be realized with platform consolidation.