Second-Hand Parenting Items Marketplace
Marketplace
Platform transforming parenting by encouraging responsible, collaborative, and sustainable consumption habits
Published on
September 25, 2025


$200,000
Asking Price
Main Metrics
$72,194
ARR
435
Customers
2020
Launched
$50,000
Asking Price
Already Sold
Main Metrics
$72,194
ARR
435
Customers
2020
Launched
Overview
<p><b>Startup description</b></p><p>My business offers a fully developed peer-to-peer marketplace platform, originally designed for childcare equipment but easily adaptable to any sector. This turnkey solution provides the foundation for launching a rental or sales marketplace quickly, without the time and cost of building from scratch.</p><p><b>Key highlights:<b></b></b></p><ul><li>Flexible white-label marketplace – adaptable for rentals, sales, or mixed models across industries.</li></ul><ul><li>Proven traction – $72K TTM revenue, 57% YoY growth, stable churn (0–1%).</li></ul><ul><li>Time-to-market advantage – 280+ senior dev days invested in a scalable, production-ready codebase.</li></ul><ul><li>Modern tech stack – CakePHP, Nuxt.js, JWT; modular, extensible, and developer-friendly.</li></ul><ul><li>Media-tested – organic SEO visibility, national media coverage (France 3, Fun Radio, France 2).</li></ul><ul><li>Operational efficiency – fully functional with no full-time staff required.</li></ul><ul><li>Growth-ready – mobile app launch, UX optimization, category expansion, digital marketing potential.</li></ul><p><b>Team</b></p><p>My developer and me.</p><p><b>Tech Stack</b></p><ul><li>CakePHP (V3).</li></ul><ul><li>JSON Web Token (JWT).</li></ul><ul><li>Nuxt.js (V2).</li></ul><p><b>Growth opportunities :</b></p><ul><li>Expand to new markets.</li></ul><ul><li>New product features.</li></ul><ul><li>Increase digital marketing.</li></ul><ul><li>Focus on SEO.</li></ul><ul><li>Improve conversion rates.</li></ul><ul><li>Increase content marketing.</li></ul><ul><li>Growth can be driven by expanding the product to new categories, improving the platform with new features (mobile app, UX), and boosting traffic via SEO and digital marketing.</li></ul><p><b>Business Model and Pricing</b></p><ul><li>20% for tenants; 10% for owners with subscription options to reduce commission; Sale of UX data.</li></ul><ul><li>TTM Revenue: €72k.</li></ul><ul><li>TTM Profit: €1k.</li></ul><p><b>Return on investment</b></p><p>It's a concept with a medium/long-term return on investment. Like Vinted at the time, we are still pioneers in this new mode of consumption, and we need to find the right business model and, above all, succeed in making ourselves known.</p><p><b>Startup assets<b></b></b></p><ul><li>Codebase.</li><li>Intellectual property.</li><li>Website.</li><li>Trade names.</li><li>Domain.</li><li>Marketing materials.</li></ul><p><b>Risks</b></p><p>There is no “risk” as such. The main thing is to make yourself known and develop as much traffic as possible on the platform.</p><p><b>Summary</b></p><p>The asking price reflects the value of 280 senior developer days invested in building a fully operational platform, with a robust codebase, SEO visibility, and media coverage (Fun Radio, France 3, etc.). The platform has generated €72k in TTM revenue and saves months of development and go-to-market time for a buyer looking to launch a peer-to-peer rental marketplace immediately.</p></br>✅ $72,194 in Annual Revenue✅ 435 customers✅ Business model: Commission✅ Built with PHP, Nuxt
$72,194
Annual Revenue
435
Number of Customers
Expenses
$73,000: insurance, creative software, communication/marketing, SEO work....
Business Model
20% for tenants ; 10% for owners with subscription options to reduce commission ; Sale of UX data.
Target Audience
Families.
Asking Price Reasoning
The asking price reflects the value of 280 senior developer days invested in building a fully operational platform, with a robust codebase, SEO visibility, and media coverage (Fun Radio, France 3, etc.).
Reason for Selling
Life change, new venture.
Growth Opportunity
Expand to new markets. New product features. Increase digital marketing. Focus on SEO. Improve conversion rates. Increase content marketing. Growth can be driven by expanding the product to new categories, improving the platform with new features (mobile app, UX).
30 days free support from seller
Competitors
Rental and sales companies.
Tech Stack
PHP, Nuxt.
Traffic Metrics
Revenue Metrics
How it works
$200,000
Asking Price
Already Sold
Main Metrics
$72,194
ARR
435
Customers
2020
Launched

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