<p><b>Startup description</b></p><p>Nobody wanted another video editing software. Neither did I. What I really wanted was a way to make quick video content without spending hours learning a tool &amp; committing to it. The more I searched the more similar every software appeared to be, which is bloated, feature-heavy and made for serious video creators.</p><p>I started dreaming of a tool that was effortless &amp; easy yet flexible &amp; effective. Specifically for those who did not have the skills and time to invest in learning new video software. It is made for the non-designers, upcoming content creators, busy soloprenuers and the non-pros.</p><p><b>Key highlights:</b></p><ul><li>Annual revenue: $8.5K</li><li>Annual profit: &gt; $8K</li><li>Churn rate: 30%</li><li>LTV: ~ $49</li><li>CAC: $12</li><li>AppSumo refund rate: ~30%</li></ul><p><b>Team</b></p><p>Solo-founder.</p><p>Occasional dev-ops hiring via Upwork.</p><p><b>Tech Stack</b></p><p><b>Frontend: </b>Vanilla JS, Bootstrap.</p><p><b>Backend:</b></p><ul><li>Ruby on Rails</li><li>FFMPEG for mp4 video exports</li><li>Open-source JS libraries for video creation</li><li>Cloudinary for media management</li><li>Open source collection for music tracks</li><li>PostgreSQL for database</li></ul><p><b>Infrastructure:</b></p><ul><li>Hosted on Fly.io (2 Virtual Machines in Singapore)</li><li>CI/CD Pipeline: GitHub Actions</li></ul><p><b>Third-Party Integrations:</b></p><ul><li>AppSumo for payments</li><li>SendGrid for email marketing</li><li>Heap Analytics for tracking</li><li>Drift for customer support chat</li></ul><p><b>Codebase:</b></p><ul><li>Code repository hosted on GitHub</li><li>Approximately 60,000 lines of code</li></ul><p><b>Marketing and growth</b></p><ul><li>ProductHunt Launch - 200 signups</li><li>Mostly promoted via AppSumo</li><li>Organic awareness by SaaS communities &amp; content creators</li><li>Posting on personal social media (LinkedIn)</li></ul><p><b>Return on investment</b></p><p>With the right promotions and partnerships, my product can be scaled to $40K annual revenue within 15 months. The product needs more exposure, and scaling server costs mainly to smooth the video downloading process.</p><p><b>Startup assets</b></p><ul><li>Email list with &lt; 2k subscribers</li><li>Database with ~10k users</li></ul><p><b>Risks</b></p><p>Because it has lifetime customers, there is always a risk of certain users abusing the limits, which can burden the tech infrastructure if not properly moderated. To mitigate such scenarios, new pricing plans and limits can be introduced by the new owners of the product.</p><p><b>Summary</b></p><p>Video creation tools, especially faster and easier, are the need of the hour to keep producing fresh new content for YouTube, IG, and TikTok. Almost everyone today aspires to be a content creator, and videos are essential for any serious creator. My product is unlike the full-fledged, feature-heavy video editing tools. It is simple, easy, and quick. It is made for the non-pros, which is a huge market across the globe.</p></br>✅ $8,500 in Annual Revenue✅ 450 customers✅ Business model: SaaS/LTD✅ Built with GitHub, Cloudinary, Cloudflare