<p><b>Startup Description</b></p><p>My platform is a lightweight micro-SaaS to collect, manage, and embed customer testimonials in minutes.</p><ul><li>Shareable collection form per project</li><li>Moderation &amp; editing (text + photo upload stored in DB)</li><li>Embeddable widgets (copy–paste code)</li><li>Card customization (styles/colors), multi-project support</li></ul><p>Launched March 2025. Selling because I no longer have time for marketing or growth.</p><p><b>Key Highlights</b></p><ul><li>TTM Revenue: $653</li><li>TTM Expenses: $100</li><li>TTM Net Income: $553</li><li>Paying customers: 7 (avg. $99 LTD)</li><li>Current offer: Lifetime deal $399 (not actively marketed)</li><li>Traffic: ~370 visits/month, mostly from social</li><li>Stack: Next.js + NextAuth, MongoDB Atlas, hosted on Vercel</li><li>Positioning: Simple, fast alternative to heavy testimonial suites</li></ul><p>Metrics like CAC/LTV/Churn are not applicable (no paid ads, mostly LTD).</p><p><b>Team</b></p><p>Solo founder.</p><ul><li>Product &amp; engineering</li><li>Light support &amp; feedback collection</li><li>Ad-hoc social posts</li></ul><p><b>Tech Stack</b></p><ul><li>Frontend/Framework: Next.js (TypeScript), CSS</li><li>Auth: NextAuth</li><li>Database: MongoDB Atlas (images stored as files, not external URLs)</li><li>Hosting: Vercel</li><li>Architecture: Organizations/Projects → Forms → Testimonials (with media) → Embeddable widgets → Styling</li></ul><p>Simple, modern, easy to hand off to a solo dev or small agency.</p><p><b>Marketing &amp; Growth</b></p><p>What’s been done (minimal by design):</p><ul><li>A few organic posts on X/Twitter and LinkedIn</li><li>No ads, no email marketing, no affiliates, no marketplaces.</li></ul><p><b>Obvious near-term levers for the buyer:</b></p><ul><li>LTD marketplaces (AppSumo, Dealify, communities)</li><li>Niche templates (coaches, freelancers, SaaS) with ready-to-embed sections</li><li>SEO for long-tail keywords (“testimonial wall widget”, “collect testimonials without WordPress”, etc.)</li><li>No-Code partners (Carrd, Framer, Webflow) + tutorial bundles</li></ul><p><b>Revenue &amp; Profit</b></p><ul><li>Model today: Lifetime deal (one-time)</li><li>TTM Revenue: $653 | TTM Expenses: $100 | TTM Net: $553</li><li>7 customers at ~$99 average historically</li><li>$399 current LTD price (room to test MRR tiers)</li></ul><p><b>Return on Investment</b></p><p>Asking price: $3,500.</p><p><b>Scenario A </b>— Direct LTD relaunch</p><ul><li>Price: $99 one-time (direct, no marketplace fees)</li><li>Payback: ~$3,500 / $99 ≈ 35 sales</li><li>With a simple SEO + social + indie-community push, this is realistic for a micro-SaaS.</li></ul><p><b>Scenario B</b> — Marketplace LTD (rev-share assumed 70/30)</p><ul><li>Net per sale (est.): ~$69</li><li>Payback: ~$3,500 / $69 ≈ 50 sales</li></ul><p><b>Scenario C</b> — Switch to MRR</p><ul><li>$12/mo plan → 40 customers = $480 MRR → payback ≈ 7 months</li><li>$19/mo plan → 50 customers = $950 MRR → payback ≈ 3.6 months</li><li>Opex is low, so margins remain high even at low ARPU.</li></ul><p>(Scenarios are conservative; no ads assumed.)</p><p><b>Startup Assets&nbsp;</b></p><ul><li>Domain</li><li>Codebase: Next.js app with projects, forms, testimonial CRUD, file uploads, embeddable widgets, styling panel</li><li>Database: Users/Projects/Testimonials (counts provided on transfer)</li><li>Branding &amp; live site (current landing)</li><li>Basic internal notes; I can provide a short handover and setup guide</li></ul><p>Social accounts and personal newsletter are not transferred.</p><p><b>Risks &amp; How to Mitigate</b></p><ul><li>Low current marketing: Growth will stall without motion.Mitigation: Ship niche templates, list on LTD marketplaces, add affiliates.</li><li>Competitive space: Many testimonial tools.Mitigation: Double down on “minimal, fast, embed in 2 minutes” + pricing simplicity.</li><li>Small code surface but needs upkeep: package updates/hosting checks.Mitigation: Standard stack (Next.js/Mongo/Vercel) keeps maintenance straightforward.</li></ul><p><b>Summary</b></p><ul><li>Ready-to-run product solving a universal conversion lever: social proof.</li><li>Low operating costs, high margins.</li><li>Clear, low-effort growth playbook (LTD + SEO + no-code bundles).</li><li>Easy handoff: modern stack, clean scope, simple UX.</li><li>Multiple monetization paths (LTD relaunch, MRR tiers, agency bundle licenses).</li></ul><p>If you want, I can also add a one-page Handover/Setup doc and a mini-roadmap to boost marketing.</p></br>✅ $653 in Annual revenue✅ 7 customers✅ Business model: LTD✅ Built with TypeScript, JavaScript, Resend