<p><b>Startup description</b></p><p>My product is a privacy-first journaling and habit-tracking iOS app that helps users reflect and iterate toward better days. Launched in December 2024, it combines simple daily tracking with optional AI guidance. Users can track custom metrics, integrate Apple Health/Calendar data, and get AI-powered insights about correlations in their data. Built with privacy by design - no signups required, data stays on-device or in private iCloud.</p><p><b>Key highlights:</b></p><ul><li>Annual revenue: ~$1,100 ARR</li><li>Monthly recurring revenue: ~$105 MRR</li><li>Trial conversion rate: 67%</li><li>User retention: 25-30% at 1 month, 12-15% at 2 months, 9% at 3 months</li><li>Customer acquisition cost: $10-13 (paid channels)</li><li>Business margin: 85 %+ (minimal operational costs)</li><li>App Store rating: 4.5 stars (US), 4.2 worldwide</li><li>Total downloads: 2,300+ since December launch.</li></ul><p><b>Team</b></p><p><b></b>Solo founder/developer handling all aspects - product design, iOS development, marketing, and customer support. Very low maintenance requirements, primarily bug fixes at the current stage.</p><p><b>Tech Stack</b></p><ul><li>Frontend: Swift, SwiftUI, SwiftData for iOS app</li><li>Backend: Apple CloudKit for sync, no custom servers needed</li><li>AI Integration: OpenAI via https://aiproxy.pro</li><li>Website: Astro.js</li><li>Infrastructure: Apple's ecosystem handles user management, payments, and sync.</li></ul><p><b>Marketing and growth</b></p><p>Primary growth through organic App Store discovery and targeted Reddit advertising. Reddit ads show strong performance with $6-13 CAC depending on targeting. February 2025: $538 spent generated 43 trials. Organic discovery maintains steady 15-20 downloads monthly with 17% trial conversion rate.</p><p><b>Revenue and profit</b></p><p>Current subscriber base: 99 paid users (8 monthly at $1.99, 91 yearly at $9.99). Monthly operational costs under $20 (AI services). Strong unit economics with 2.5x+ LTV/CAC ratio. 67% trial-to-paid conversion is significantly above the industry average.</p><p><b>Return on investment </b></p><p>With proven paid acquisition channels and strong conversion metrics, buyer could achieve payback within 6-12 months through modest marketing spend. Existing organic growth provides a stable baseline while paid channels offer a scalable growth lever.</p><p><b>Startup assets</b></p><ul><li>Complete iOS app source code and IP rights</li><li>App's design assets (brand, icon, screenshots, etc)</li><li>Domain and marketing website</li><li>App Store presence with established ratings</li><li>Proven advertising creative and targeting knowledge</li><li>99 active paying subscribers with no churn risk during transition.</li></ul><p><b>Risks</b></p><ul><li>Early-stage product requiring continued development investment</li><li>Dependence on Apple ecosystem for distribution and payments</li><li>AI operational costs scale with usage</li><li>Solo founder knowledge transfer needed</li><li>Competitive landscape in productivity/journaling space</li></ul><p><b>Summary</b></p><p><b></b>My app represents a rare opportunity to acquire a profitable, growing iOS app with exceptional conversion metrics and minimal operational overhead. The privacy-first positioning and AI integration create strong differentiation in the crowded journaling space. With proven paid acquisition channels and healthy unit economics, this is ideal for a buyer looking to scale an established product with clear growth levers. The clean technical foundation and Apple-native approach minimize maintenance, while the roadmap for proactive AI features offers significant expansion potential.</p></br>✅ $1,100 in ARR✅ 99 customers✅ Business model: SaaS✅ Built with Swift, SwiftUI, OpenAI