<p><b>Startup description</b></p><p>My project is a content-driven reference website that provides detailed, up-to-date information about Subway® menus, including prices, calorie counts, nutritional information, allergens, and regional menu variations.</p><p>The project was started to solve a simple but widespread problem: Subway menu information is fragmented, outdated, or difficult to find in one place. My website consolidates this data into clean, SEO-optimized pages that rank for high-intent food and menu-related search queries.</p><p>The site monetizes primarily through display advertising and affiliate food offers, with strong potential for expansion into sponsored content and local franchise partnerships.</p><p><b>Key highlights</b></p><ul> <li>Business model: Content + ads + affiliates</li> <li>Monetization: Display ads (AdSense / Mediavine-ready)</li> <li>Traffic source: 90%+ organic search (Bing and Google)</li> <li>Content type: Evergreen, search-driven</li> </ul> <p><b>Current metrics (approximate):</b></p><ul> <li>Annual revenue: $3,100 – $3,500</li> <li>Annual profit: $3,000 – $3,400</li> <li>Churn rate: N/A (content site)</li> <li>LTV: N/A</li> <li>CAC: ~$0 (organic SEO traffic)</li> <li>Business margin: ~95%+</li> <li>Monthly pageviews: 10,000 – 25,000</li> <li>Average RPM: $5 – $20</li> </ul> <p><b>Team</b></p><p>This is a solo-founder operated project.</p><p>Founder responsibilities included:</p><ul> <li>SEO keyword research and content planning</li> <li>Content creation and optimization</li> <li>Website management and monetization</li> <li>Basic technical maintenance</li> </ul> <p>The site currently requires less than 2–3 hours per week to maintain.</p><p><b>Tech Stack</b></p><ul> <li>CMS: WordPress</li> <li>Theme: Lightweight SEO-focused theme</li> <li>Hosting: Shared / VPS hosting (easily transferable)</li> <li>Analytics: Google Analytics, Google Search Console</li> <li>Monetization: Google AdSense&nbsp;</li> <li>SEO tools: Ahrefs / GSC (historical use)</li> </ul> <p>The tech stack is simple, stable, and low-cost.</p><p><b>Marketing and growth</b></p><ul> <li>Programmatic SEO (menu pages, pricing pages, nutrition pages)</li> <li>Long-tail keyword targeting</li> <li>On-page SEO optimization</li> <li>Internal linking</li> </ul> <p><b>Results</b></p><ul> <li>Consistent organic traffic growth</li> <li>Rankings for hundreds of food-related keywords</li> <li>Stable traffic with minimal maintenance</li> </ul> <p>No paid ads, email marketing, or social media marketing have been used, leaving clear upside.</p><p><b>Revenue and profit</b></p><ul> <li>Revenue is generated primarily from display ads</li> <li>Monthly revenue: $100 – $500</li> <li>Hosting + tools: &lt;$2/month</li> <li>Profit margin: ~95%</li> </ul> <p>There are no paid staff, no inventory, and no customer support costs.</p><p><b>Return on investment</b></p><ul> <li>Estimated payback period: 12–24 months at current performance</li> <li>Faster ROI achievable by:</li> <li>Improving ad RPM (Mediavine / Ezoic)</li> <li>Expanding to other fast-food brands</li> <li>Adding geo-specific menu pages</li> <li>Adding affiliate food delivery links</li> </ul> <p><b>Startup assets</b></p><ul> <li>Domain</li> <li>Website content: 80+ SEO-optimized articles and pages</li> <li>WordPress site: Fully configured and monetized</li> <li>Search Console data: Proven rankings and keyword history</li> <li>Analytics access: Traffic and performance data</li> <li>Monetization setup: Ad accounts and placements</li> </ul> <p><b>Risks</b></p><ul> <li>Dependency on organic search traffic</li> <li>Algorithm updates affecting rankings</li> <li>Brand-related content limitations.</li> </ul> <p><b>Risk mitigation</b></p><ul> <li>Diversify content into other sandwich and fast-food brands</li> <li>Add informational food content beyond Subway</li> <li>Build email or social traffic channels</li> <li>Improve E-E-A-T with citations and structured data.</li> </ul> <p><b>Summary</b></p><p>My project is a clean, profitable, and low-maintenance content website with:</p><ul> <li>Proven organic traffic</li> <li>High margins</li> <li>Minimal operating costs</li> <li>Strong SEO foundation</li> <li>Clear monetization and growth opportunities</li> </ul> <p><b>It is ideal for:</b></p><ul> <li>Content site investors</li> <li>SEO operators</li> <li>Portfolio buyers</li> <li>Beginners looking for a stable first acquisition</li> </ul> <p>This project offers immediate cash flow with long-term upside, making it an attractive and low-risk digital asset.</p><p>✅ $3,500 in Annual revenue</p><p>✅ 10,000 visitors</p><p>✅ Business model: Sponsorship</p><p>✅ Built with WordPress</p>