<p><b>Startup Description</b></p><p>My startup is a WordPress plugin that allows users to create and manage online meetings and webinars directly from their WordPress websites using Zoom, Google Meet, and Microsoft Teams.</p><p><b>Key Highlights </b></p><ul> <li>Established WordPress plugin listed on WordPress.org with 10,000+ active installations</li> <li>Proven product with 5+ years of revenue history and existing recurring subscriptions</li> <li>Integrates with Zoom, Google Meet, and Microsoft Teams for meetings and webinars</li> <li>Uses Freemius for licensing, payments, and subscription management (easy ownership transfer)</li> <li>Low operational overhead with ~5–10 support tickets per month</li> <li>Strong SEO and content growth opportunity (official website recently launched)</li> <li>Stable demand in a growing remote meetings &amp; webinar market</li> </ul> <p><b>Biggest Opportunities for a New Owner</b></p><ul> <li>Invest in SEO and content marketing (no historical SEO work done)</li> <li>Improve the website design and conversion rate</li> <li>Expand integrations and premium features</li> <li>Increase pricing or introduce new subscription tiers</li> <li>Actively promote to existing free users on WordPress.org</li> </ul> <p><b>Monetization</b></p><ul> <li>Freemium model</li> <li>Free version available on WordPress.org</li> <li>Premium plans sold via subscription using Freemius</li> <li>Existing subscribers are billed automatically (recurring revenue)</li> </ul> <p><b>Day-to-Day Operations</b></p><ul> <li>Responding to support tickets (mostly basic usage questions)</li> <li>Occasional plugin updates and compatibility checks</li> <li>No daily content creation or marketing required at the moment</li> </ul> <p><b>Estimated Time Commitment</b></p><ul> <li>Approximately 1–3 hours per week</li> <li>Can increase if the new owner actively invests in growth (SEO, features, marketing)</li> </ul> <p><b>Customers </b></p><ul> <li>Educators and coaches.&nbsp;</li> <li>Webinar hosts.&nbsp;</li> <li>Businesses running online meetings.&nbsp;</li> <li>Event organizers.&nbsp;</li> <li>Customers are international, coming mainly from WordPress.org exposure.&nbsp;</li> <li>Strong free user base with clear upsell potential. Existing premium users show good retention through recurring subscriptions.</li> </ul> <p><b>Customer acquisition currently happens organically via:</b></p><ul> <li>WordPress.org plugin directory</li> <li>Plugin search and recommendations inside WordPress</li> </ul> <p>No paid advertising or active marketing campaigns are currently running.</p><p><b>Financials</b></p><ul> <li>2020: $16,000</li> <li>2021: $30,000</li> <li>2022: $19,000</li> <li>2023: $14,000</li> <li>2024: $13,000</li> <li>2025 (YTD): $10,000</li> </ul> <p><b>Notes on Revenue Trend</b></p><ul> <li>Revenue decline is mainly due to lack of active development, marketing, and SEO, not market demand</li> <li>The plugin has been largely maintained rather than actively grown in recent years</li> <li>Despite minimal effort, the plugin continues to generate recurring revenue</li> <li>Significant upside exists with focused product and marketing investment.</li> </ul> <p><b>Additional Notes </b></p><ul> <li>The plugin was acquired by us 5–6 months ago along with other plugins</li> <li>Due to limited time and multiple acquisitions, we were unable to actively grow it</li> <li>We only renewed the website recently; before that, there was no dedicated website</li> <li>The business is being sold so it can be owned by someone who can focus on its growth potential</li> <li>Ownership transfer is straightforward via Freemius, including existing subscriptions</li> <li>The plugin has a solid reputation and history on WordPress.org</li> </ul> <p>✅ $10,000 in ARR</p><p>✅ 151 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with WordPress, PHP, CSS</p>