<p><b>Startup Description</b></p><p>The business was founded 14 years ago and quickly became a leader in premium WordPress plugins. It is an Envato Power Elite author with over 50,000 licenses sold and more than $1.1M in lifetime revenue.</p><p><b>The Opportunity</b></p><p>The business began as a web agency in Italy before transitioning to premium WordPress plugin development on Envato in 2012. The business saw immediate success and became one of Codecanyon's top authors. In response to declining sales on Envato in 2022, the team developed its own license control platform, improving compliance and boosting revenue. By 2024, the business launched its own WooCommerce shop, capturing 100% of each sale and initiating a shift to recurring subscriptions. The offering includes a strong product suite with high customer satisfaction and presents an opportunity for revenue growth through marketing and direct customer acquisition.</p><p><b>Key Highlights</b></p><ul><li>14 years of industry presence and over 50,000 plugin licenses sold</li><li>One of Envato's most successful Power Elite authors</li><li>Recent transition to a standalone shop with better margins and control</li><li>Strong base of recurring subscribers with potential for marketing-driven growth</li><li>Low operational overhead, no employees, and fully remote</li></ul><p><b>Niche</b></p><p>The business operates in the premium WordPress plugins industry, a highly competitive but large and well-established market. The business was a leading developer during the market boom in 2013 and maintains strong brand recognition and a loyal customer base. Opportunities exist for niche product development and marketing-driven expansion.</p><p><b>Customer Base</b></p><p>Customers range from individual website creators to large web agencies. Historically, the business used Envato for distribution, which provided global reach. Current pricing ranges from €35 to €139, targeting higher-income individuals and organizations. The subscription model incentivizes renewals with benefits like updates and support. Two flagship plugins each have over 13,500 sales. The business has over 8,800 verified customer emails and maintains a high customer satisfaction rating.</p></br>✅ $50,650 in Annual Revenue✅ 1,000 customers✅ Business model: One-time sales✅ Built with WooCommerce