<p>My product is an AI-powered fitness app that helps users understand and improve their physique through body scans, personalized analysis, workout recommendations, nutrition tracking, and gamification.</p><p>Users upload physique photos and receive an AI-generated assessment across 8 muscle groups, along with estimated body-fat percentage, strengths, weaknesses, an overall physique score, and improvement potential. Ryze then uses those results to guide users toward personalized workouts and nutrition targets.</p><p>I launched it in June 2026 as a solo founder after identifying strong demand for fitness content centered around physique ratings, transformations, and AI analysis.</p><p>The app has generated approximately $7,000 in gross revenue since launch, with current MRR of approximately $1,100. Growth to date has primarily come from organic short-form content and AI-generated influencer creatives, with paid acquisition only recently being tested.</p><p>It is currently available on both iOS and Android, although the majority of revenue comes from iOS.</p><p><b>Key highlights</b></p><ul> <li>Approximately $1,100 MRR</li> <li>Approximately $13,400 ARR run-rate</li> <li>Approximately $7,000 gross lifetime revenue</li> <li>Approximately $4,500 in recorded store proceeds after platform fees/taxes</li> <li>192 active subscriptions</li> <li>235 direct paid subscriptions started</li> <li>Approximately 3,577 users / first-seen customers</li> <li>Approximately 6.6% all-time user-to-paid subscription conversion</li> <li>No free trial dependency</li> <li>Majority of historical growth generated organically</li> <li>Approximately 4 months since launch</li> <li>4.83★ on iOS from 81 ratings</li> <li>Live on both the Apple App Store and Google Play</li> <li>Subscription-based recurring revenue model</li> </ul> <p>Because the business is still young, I would rather provide buyers with the raw subscription and cohort data than present an unreliable long-term churn or LTV figure. RevenueCat access and historical data can be provided during due diligence.</p><p><b>Team</b></p><p>It is currently operated by one founder.</p><p>I handle:</p><ul> <li>Product strategy</li> <li>Product design and UX</li> <li>Marketing and growth</li> <li>Creative strategy</li> <li>Paid advertising</li> <li>Monetization and pricing</li> <li>Analytics</li> <li>Customer support</li> <li>App Store management</li> <li>Feature development and engineering with AI-assisted development tools</li> </ul> <p>There are currently no employees, making the business relatively simple for a buyer to take over.</p><p><b>Tech Stack</b></p><p>The app is built using a modern cross-platform mobile stack.</p><p><b>Frontend and mobile development</b></p><ul> <li>React Native</li> <li>Expo</li> <li>TypeScript</li> <li>EAS / OTA updates</li> </ul> <p><b>Backend</b></p><ul> <li>Supabase</li> <li>Supabase Edge Functions</li> </ul> <p><b>AI</b></p><ul> <li>Google Gemini API for AI-powered physique analysis and related features</li> </ul> <p><b>Payments and subscriptions</b></p><ul> <li>RevenueCat</li> <li>Apple App Store subscriptions</li> <li>Google Play subscriptions</li> </ul> <p><b>Analytics and attribution</b></p><ul> <li>PostHog</li> <li>AppsFlyer</li> </ul> <p><b>Distribution</b></p><ul> <li>Apple App Store</li> <li>Google Play Store</li> </ul> <p>The application is already built, deployed, monetized, and connected to the required backend, subscription, analytics, and attribution infrastructure.</p><p><b>Product features</b></p><ul> <li>AI physique scans</li> <li>AI physique scoring</li> <li>Analysis across 8 muscle groups</li> <li>Estimated body-fat percentage</li> <li>Strength and weakness identification</li> <li>Physique potential score</li> <li>Personalized workout plans</li> <li>Exercise demonstrations</li> <li>Calorie and macro tracking</li> <li>AI-assisted food tracking</li> <li>Progress tracking</li> <li>Transformation tracking</li> <li>XP and ranking system</li> <li>Fitness challenges</li> <li>Subscription/paywall system</li> <li>Personalized onboarding</li> </ul> <p>The key positioning is different from a generic workout app. The app begins with the user's actual physique and gives them a clear assessment of where they currently stand, what areas need improvement, and what they should work on next.</p><p><b>Marketing and growth</b></p><p>The primary growth channel has been short-form social media content.</p><p>A large portion of the revenue was generated through organic content using AI-generated fitness influencers and creatives. This allowed the app to validate demand without depending heavily on paid acquisition.</p><p>Paid TikTok advertising has also recently been tested, but it is still early and has not yet been scaled into a mature acquisition channel.</p><p>Several creatives have generated purchases at promising acquisition costs, including tests in the approximately $3–$17 CPA range, although these are based on relatively small sample sizes and should not yet be interpreted as a stable long-term CAC.</p><p><b>This presents an opportunity for a buyer experienced with:</b></p><ul> <li>TikTok Ads</li> <li>Meta Ads</li> <li>Influencer marketing</li> <li>UGC</li> <li>Fitness content</li> <li>App Store optimization</li> </ul> <p>The existing creative concepts, organic marketing strategy, and previous ad tests can provide a starting point rather than requiring a buyer to build an acquisition strategy from zero.</p><p><b>Revenue and profit</b></p><ul> <li>Current MRR is approximately: $1,100/month</li> </ul> <ul> <li>This represents an annualized run-rate of approximately: $13,400 ARR</li> </ul> <ul> <li>The app has generated approximately: $8,000 in gross revenue since launch</li> </ul> <ul> <li>RevenueCat currently records approximately: $4,500+ in proceeds after store fees and applicable taxes</li> </ul> <ul> <li>192 active subscriptions</li> <li>235 paid subscriptions started historically</li> <li>3,577 first-seen users/customers</li> </ul> <p>That represents an approximate historical user-to-paid subscription conversion of 6.6%.</p><p>Current subscription products include weekly and annual options, with several pricing variations having been tested.</p><p>The business has relatively low fixed operating costs because there are no employees or physical operations.</p><p><b>Primary expenses include:</b></p><ul> <li>AI/API usage</li> <li>Supabase</li> <li>RevenueCat</li> <li>Development/infrastructure services</li> <li>Apple/Google platform fees</li> <li>Optional paid advertising</li> </ul> <p>Exact monthly net profit varies depending on advertising spend and API usage and can be demonstrated during due diligence.</p><p><b>Churn, retention and LTV</b></p><p>The app is approximately four months old, so long-term subscription metrics are still developing.</p><p>Rather than presenting a misleading mature-business churn or LTV figure, the buyer will receive access to the underlying RevenueCat subscription data and can review retention by cohort, subscription duration, cancellations, renewals, and customer value directly.</p><p>There are currently approximately 192 active subscriptions compared with 235 subscriptions started historically, demonstrating that a significant proportion of acquired subscribers remain active, although this should not be interpreted as a formal cohort retention rate.</p><p><b>CAC</b></p><p>The app has historically relied mainly on organic acquisition, which means a large proportion of customers were acquired without direct advertising spend.</p><p>Paid acquisition is still in the testing phase.</p><p>Early TikTok advertising tests have produced purchases at CPAs ranging from approximately $3 to $17 on stronger creatives, although the sample size remains too small to claim this as sustainable long-term CAC.</p><p>A buyer with experience scaling mobile-app advertising may be able to develop this into a significant additional growth channel.</p><p><b>Business margin</b></p><p>The app benefits from the high-margin economics of a software business.</p><p>There is:</p><ul> <li>No inventory</li> <li>No shipping</li> <li>No physical product</li> <li>No office</li> <li>No employees</li> <li>No significant operational overhead</li> </ul> <p>Variable costs mainly consist of AI/API usage, backend infrastructure, app-store commissions and customer acquisition where paid advertising is used.</p><p>This means incremental subscription revenue has the potential to carry strong contribution margins, particularly when users are acquired organically.</p><p><b>Return on investment</b></p><p>At the current MRR of approximately $1,100, the business generates approximately $13,400 in annualized recurring revenue before future growth.</p><p>A buyer's payback period will depend on the final acquisition price, operating expenses, retention, and whether they reinvest profits into growth.</p><p>There are several potential ways for a buyer to improve the economics:</p><ul> <li>Scale the proven short-form content strategy</li> <li>Expand organic creator marketing</li> <li>Improve App Store optimization</li> <li>Scale TikTok advertising</li> <li>Launch Meta advertising</li> <li>Improve onboarding conversion</li> <li>Optimize pricing</li> <li>Improve annual-plan adoption</li> <li>Introduce additional upsells</li> <li>Improve subscriber retention</li> <li>Expand the Android side of the business</li> </ul> <p>The product itself is already built and monetized, allowing a buyer to focus primarily on optimization and distribution.</p><p><b>Startup assets</b></p><p>The sale can include the complete business and its associated assets, including:</p><ul> <li>Mobile application</li> <li>Full React Native / Expo source code</li> <li>iOS application</li> <li>Android application</li> <li>App Store listing</li> <li>Google Play listing</li> <li>Existing subscriber base</li> <li>Existing user database</li> <li>Supabase backend</li> <li>Supabase database</li> <li>Supabase Edge Functions</li> <li>AI physique-analysis logic</li> <li>Gemini integration</li> <li>RevenueCat configuration</li> <li>Subscription products and entitlements</li> <li>AppsFlyer attribution setup</li> <li>PostHog analytics setup</li> <li>Existing onboarding flow</li> <li>Existing paywall flows</li> <li>Workout system</li> <li>Nutrition functionality</li> <li>Progress-tracking functionality</li> <li>Gamification system</li> <li>Existing marketing creatives</li> <li>Previous ad creatives and testing data</li> <li>Organic marketing concepts</li> <li>Brand assets</li> <li>App Store screenshots and marketing material</li> </ul> <p>The exact transfer structure for Apple/Google accounts and third-party services can be agreed with the buyer during the acquisition process.</p><p><b>Risks</b></p><p>As with any early-stage consumer subscription app, it carries several risks.</p><ul> <li>Short operating history</li> </ul> <p>The app has only been live for approximately four months, meaning long-term churn, retention and lifetime value are still developing.</p><p>A buyer can mitigate this by reviewing RevenueCat cohort data and valuing the business based on demonstrated current performance rather than assuming mature subscription economics.</p><ul> <li>Dependence on app stores</li> </ul> <p>Revenue is currently generated through Apple and Google.</p><p>A buyer should continue maintaining compliance with App Store and Google Play policies and diversify acquisition channels where possible.</p><ul> <li>Creative-driven acquisition</li> </ul> <p>Short-form creative performance can fluctuate.</p><p>The advantage is that multiple creatives and concepts have already been tested, giving the buyer historical information to work from rather than starting from scratch.</p><ul> <li>AI costs and reliability</li> </ul> <p>AI analysis creates a variable API cost and requires ongoing monitoring to maintain output quality.</p><p>These costs can be managed through prompt optimization, model selection, usage limits and improved backend efficiency.</p><ul> <li>User privacy</li> </ul> <p>The product processes physique/body images, making privacy and responsible data handling particularly important.</p><p>A buyer should maintain appropriate privacy policies, secure infrastructure and compliant data-handling practices.</p><ul> <li>Growth opportunities</li> </ul> <p>The app still has several largely unexplored growth opportunities.</p><p><b>These include:</b></p><ul> <li>Scaling organic AI influencer content</li> <li>Partnering with fitness creators</li> <li>Building an affiliate program</li> <li>Scaling TikTok paid acquisition</li> <li>Launching Meta Ads</li> <li>Improving Android monetization</li> <li>Expanding App Store optimization</li> <li>Localizing into additional countries</li> <li>Introducing higher-value premium features</li> <li>Building social/community functionality</li> <li>Improving annual subscription conversion</li> <li>Introducing transformation challenges</li> <li>Adding additional AI fitness features</li> </ul> <p>The core product and monetization system already exist, so a buyer does not need to build the business from the ground up.</p><p><b>Summary</b></p><p>The app is a young but validated consumer fitness app with a working product, recurring subscription revenue, thousands of users, hundreds of paying subscribers, and approximately $8,000 in gross revenue generated within its first four months.</p><p>The business currently produces approximately $1,100 MRR, has around 192 active subscriptions, and has demonstrated that users are willing to pay for the core AI physique-analysis concept.</p><p>Perhaps the biggest opportunity is distribution.</p><p>The majority of the historical growth came without a mature paid acquisition engine. A buyer with stronger experience in performance marketing, influencer distribution or fitness audiences could potentially grow the existing product considerably without needing to rebuild it.</p><p>It may be particularly suitable for a buyer who already operates mobile apps, fitness products, creator audiences or paid acquisition campaigns and wants to acquire a functioning subscription app rather than starting from zero.</p><p>✅ $6,880 TTM revenue</p><p>✅ 192 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with React Native, Supabase, RevenueCat</p>