<p><b>Startup description</b></p><p>My project is an iOS app that helps men write better messages on dating apps. Users screenshot a profile or conversation, and the AI generates personalized openers, replies, and conversation ideas. Also includes an AI dating coach that gives contextual advice.</p><p><b>Key metrics (TTM)</b></p><ul> <li>Revenue: $19.7K (gross), Profit: $8.7K</li> <li>MRR: $1,340, ARR: $16K</li> <li>Margin: 44%</li> <li>Rating: 4.8 stars (728 ratings)</li> <li>171 active paid subscribers</li> </ul> <p><b>Team</b></p><p>Solo founder. No employees, no contractors. All code, marketing, and operations handled by one person.</p><p><b>Tech Stack</b></p><ul> <li>iOS: Swift/SwiftUI (native)</li> <li>Backend: Python on Fly.io ($5/mo)</li> <li>AI: Google Gemini 3 Flash (primary), OpenAI Whisper (audio only)</li> <li>Payments: App Store subscriptions (no third-party payment processor)</li> </ul> <p><b>Marketing and growth</b></p><ul> <li>Apple Search Ads (Basic + Advanced): primary paid channel, ~$600/mo TTM average, CPI $0.44 (Basic) / $0.54 (Advanced)</li> <li>Organic: 30-50% of installs from App Store search and word of mouth</li> <li>Strong position in German-speaking markets (DE/AT/CH) — less competition.</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>Lifetime gross revenue: $104K (since Aug 2023)</li> <li>Peak: $9.9K/mo gross (Mar 2024), currently ~$1.7K/mo</li> <li>TTM revenue: $19.7K, TTM profit: $8.7K</li> <li>MRR: $1,340, ARR: $16K</li> <li>Current monthly: ~$1.7K revenue, ~$700 net profit.</li> </ul> <p><b>Return on investment</b></p><p>At the current run rate (~$700/mo profit), payback is ~4 years. However, the app currently runs on complete autopilot with zero active marketing. Basic ASO optimization and launching Meta ads could realistically 2-3x revenue with modest effort. The infrastructure and product are solid — it just needs someone actively managing growth.</p><p><b>Startup assets included</b></p><ul> <li>iOS app with full source code (Swift/SwiftUI)</li> <li>Python backend with full source code</li> <li>App Store listing with 4.8 stars, 728 ratings</li> <li>171 active paying subscribers</li> <li>Apple Search Ads campaigns (Basic + Advanced, configured and running)</li> </ul> <p><b>Risks</b></p><p>The main risk is not investing any effort into growth. The app has been running on autopilot without active marketing — even basic optimizations are likely to improve performance.</p><p><b>Summary</b></p><p>Profitable iOS app running on autopilot with ~$700/mo net profit. Two options for a buyer: keep it as-is for passive income, or invest time into growth (ASA expansion, ASO, new markets) and unlock significantly higher returns. Clean codebase, no IP issues, easy transfer.</p><p>✅ $16,080 in ARR</p><p>✅ 171 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with SwiftUI, Python, Gemini API</p>