<p>I started this project to organize my home cooking. It finds food blogs I trust and creates a weekly menu based on what it knows I like to eat.</p><p>I've been a serious home cook for years and designed my absolute ideal tool for organizing my recipes.</p><p>I also built in an affiliate channel, food bloggers who promote it get a rev share for life.</p><p><b>Key highlights:</b></p><ul> <li>Very optimized, high-converting onboarding completion from cold traffic, converting at ~80%</li> <li>Users who love using the platform</li> <li>Big market, an estimated 75 million to over 100 million U.S. households cook from food blogs each month</li> <li>Untapped affiliate play to partner with food bloggers</li> <li>Features than use AI behind the scenes to create custom weekly menus and generate the images for them in the recipe book</li> </ul> <p><b>Team</b></p><p>Solo founder. I've worked with tech startups for 8+ years, and built this carefully with all the learnings and best practices from over the years, spending a lot of effort to make the design nice.</p><p><b>Tech Stack</b></p><ul> <li>App: Next.js 15, React 19, TypeScript</li> <li>UI: Tailwind, Radix/shadcn, lucide icons</li> <li>Data: Supabase (Postgres, Auth, Storage), Drizzle ORM, pgvector</li> <li>AI: Claude (chat and menus), OpenAI (embeddings), fal.ai (dish images)</li> <li>Jobs: Inngest (crawling, weekly menus)</li> <li>Payments: Stripe</li> <li>Email: Resend + React Email</li> <li>Analytics: Google Analytics/Ads</li> <li>Hosting: Vercel</li> </ul> <p><b>Marketing and growth</b></p><p>Really haven't had time to do anything other than google ads. I can show you the ad account and campaigns I was running. Turning it on instantly gets sign-ups.</p><p>The main channel that is worth exploring is partnerships with food bloggers to help them monetize their blog. They have the traffic and newsletter lists to promote it, and get a rev share. This is already set up, I just haven't started outreach yet.</p><p><b>Revenue and profit</b></p><p>Can't speak to churn or LTV yet, but LTV should be high because folks are adding in their recipes to store them and won't want to lose access.</p><p>Users have paid for both monthly and annual plans.</p><p><b>Startup assets</b></p><ul> <li>~50 users</li> <li>Google ads account with campaigns that already have conversions &amp; learnings</li> <li>Full app, marketing site, all domains</li> </ul> <p><b>Risks</b></p><p>The main risks is how effective outreach to the food bloggers is. That is the real distribution channel.</p><p><b>Summary</b></p><p>Buy this is you are passionate about the cooking space and consumer Saas.</p><p>Also if you have the marketing and sales chops to explore the other marketing channels I don't have time for.</p><p>I want to keep it alive so I can keep using it, so let me know why you are a good fit to take it over and your plans for it.</p><p>I am willing to still be involved, I just don't have the bandwidth for the marketing and sales right now.</p><p>✅ $123 TTM revenue</p><p>✅ 2 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with TailwindCSS, Next.js, React</p>