AI Social Media Captions Tool

Micro-SaaS
AI-powered caption generator for social media
Published on
August 24, 2026
Main Metrics
$1,600
ARR
7
Customers
2023
Launched

$4,600

Asking Price
Already Sold
Main Metrics
$1,600
ARR
7
Customers
2023
Launched

Overview

<p><b>Startup description</b></p><p>My platform turns images and videos into ready-to-post social media captions — brand voice, hashtags, CTAs, caption length control, 27+ languages. Upload media, pick your platform (Instagram, TikTok, LinkedIn, Facebook), get an on-brand caption in seconds. Launched in 2023 during the first AI wave, it was featured on AppSumo and grew to 341k+ registered users, generating over €11,000 in lifetime revenue from 6,200+ Stripe customers and 1,400+ payments.</p><p><b>Team</b></p><p>Solo founder (developer). Fully automated: billing via Stripe, AI inference via the Replicate API, no support load. Effectively zero ongoing effort — it just runs.</p><p><b>Tech Stack</b></p><p>Fully migrated to a modern stack in 2026 — zero legacy infrastructure: Vite + React + TypeScript on Vercel, Vercel Postgres (Drizzle ORM), Clerk authentication, Stripe billing, Replicate for AI inference, MailerLite, Tailwind CSS. Clean codebase on GitHub, one-click deploys.</p><p><b>Marketing and growth</b></p><p>Main channel is organic SEO: top rankings for caption-generator keywords driving ~2,800 visits/month at zero cost. Past channels: AppSumo launch, Instagram (2.3k followers), TikTok, Facebook. The 27.6k double-opt-in newsletter list has been untouched for months — a reactivation campaign is a free growth lever.</p><p><b>Startup assets</b></p><ul> <li>Exact-match .ai domain (Namecheap push)&nbsp;</li> <li>Full codebase (GitHub) + Vercel project, Postgres DB, Blob storage&nbsp;</li> <li>341k+ registered users (AWS Cognito + DynamoDB)&nbsp;</li> <li>27.6k double-opt-in newsletter subscribers (Mailchimp export incl. opt-in timestamps)&nbsp;</li> <li>6,200+ Stripe customer records and €11k revenue history&nbsp;</li> <li>Instagram (2.3k), TikTok, Facebook&nbsp;</li> <li>Two branded mailboxes (joshua@, info@)&nbsp;</li> <li>SEO rankings (~2.8k organic visits/month).</li> </ul> <p><b>Return on investment</b></p><p>At the asking price and current profit (~$1,350/year), payback is ~3.5 years doing nothing. Any single lever shortens it dramatically: reactivating the 27.6k opt-in list, regional pricing for the India-heavy free traffic, or bundling the caption engine into an existing social tool.</p><p><b>Risks</b></p><p>Full transparency: </p><ul> <li>(1) Revenue is well below its 2023 peak (now stagnating) — buyers need a relaunch or bundling thesis, not passive growth.&nbsp;</li> <li>(2) Traffic skews toward free-tier users in India.&nbsp;</li> <li>(3) Stripe accounts are non-transferable per Stripe terms — options are an entity/Stripe-account handover or a Stripe support-assisted card (token) migration so the 7 subscribers do not have to re-subscribe (I will assist personally).&nbsp;</li> <li>(4) A past AppSumo lifetime deal exists; those licenses are not wired into the current v2 app and would need to be honored/re-implemented — full disclosure and code list provided.</li> </ul> <p><b>Summary</b></p><p>You are buying floor value plus options: an exact-match .ai domain in a searched category, a 341k-user database, a 27.6k opt-in email list, €11k of proven monetization history, and a freshly rebuilt, near-zero-cost stack at ~84% margin that runs itself. Ideal as a relaunch vehicle, a bolt-on for an existing social-media SaaS, or a portfolio micro-earner. 30 days of post-sale transition support included.</p><p>✅ $1,600 TTM revenue</p><p>✅ 7 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with TypeScript, Replicate, TailwindCSS</p>

$1,600

Annual Revenue

7

Number of Customers

Expenses

~$21/month total (~$250/year): Vercel Pro ~$20, Replicate AI usage <$1, Clerk free plan, domain ~$92/year ($185 per 2-year cycle). Effectively passive — near-zero maintenance. ~84% net margin.

Business Model

Freemium SaaS — credit-based monthly subscriptions ($9.99 Basic, up to $29.99 Elite) billed recurring via Stripe. Free trial for acquisition.

Target Audience

Creators, social media managers, small businesses and agencies who post regularly and want fast, on-brand captions.

Asking Price Reasoning

~3.4x TTM revenue, backed by real floor value and ~84% net margin at near-zero effort. Included: exact-match .ai domain, 341k+ registered users, 27.6k double-opt-in newsletter subscribers, 6,200+ Stripe customers with €11k lifetime revenue, SEO rankings, two mailboxes, and a freshly rebuilt near-zero-cost stack that runs itself.

Reason for Selling

My focus has moved to other ventures. The product runs itself but deserves a growth-focused owner, not maintenance mode.

Growth Opportunity

Reactivate the 27.6k opt-in newsletter list; add regional pricing for the India-heavy free traffic; expand from captions to full post generation; revive the AppSumo/lifetime-deal channel.

30 days free support from seller

Competitors

ChatGPT and the native AI caption features in Canva, Buffer, Later and Meta's composer, plus niche tools like Copy.ai and Simplified.

Tech Stack

TypeScript, Stripe, Replicate, TailwindCSS, PostgreSQL, React, Vercel, Clerk, Mailerlite.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$1,600
ARR
7
Customers
2023
Launched

$4,600

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$1,600
ARR
7
Customers
2023
Launched

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