<p><b>Startup description</b></p><p>My platform is an AI-powered product try-on SaaS for e-commerce stores, helping shoppers visualize products in their own space before buying.</p><p>The product was built to solve a common e-commerce problem: customers often hesitate before purchasing furniture, home goods, wheels, decor, or other visual products because they are not sure how the item will look in their own environment.</p><p>My platform allows online stores to add an AI visualization / try-on experience to their product pages, increasing buyer confidence and helping stores improve conversion rates.</p><p>The project started as a founder-led SaaS product and has grown through direct sales and cold email outreach. It is currently generating recurring revenue with strong margins and no subscription cancellations from paying shops since launch.</p><p><b>Key highlights:<b></b></b></p><ul> <li><b>MRR:</b> €2.5k</li> <li><b>Annual revenue / ARR:</b> ~€30k</li> <li><b>Monthly profit:</b> ~€2k</li> <li><b>Annual profit:</b> ~€24k</li> <li><b>Business margin:</b> ~80%</li> <li><b>Churn rate:</b> 0% subscription churn from paying shops since launch</li> <li><b>Customers:</b> 15 total shops, including 14 paying customers and 1 free/pilot customer</li> <li><b>Main markets:</b> Baltics, Finland, Poland</li> <li><b>Business model:</b> B2B SaaS subscription</li> <li><b>Growth channel:</b> Cold email campaigns and founder-led sales</li> <li><b>Team:</b> Solo technical founder + 2 commission-based sales partners</li> <li><b>Tech stack:</b> PHP, JavaScript, PostgreSQL, DigitalOcean, Gemini/OpenAI</li> </ul> <p>Current paying customers include e-commerce stores from Latvia, Estonia, Lithuania, Poland, and Finland.</p><p><b>Team</b></p><p>The startup is currently run by <b>me,</b> solo founder and technical owner.</p><p>I have <b>7+ years of IT experience</b> and I am responsible for:</p><ul> <li>Product development</li> <li>Backend and frontend engineering</li> <li>Infrastructure</li> <li>AI provider integrations</li> <li>Customer onboarding</li> <li>Support</li> <li>Sales strategy</li> <li>Cold email campaigns</li> <li>Product roadmap</li> </ul> <p>There are also <b>2 sales partners working on a referral-fee basis</b>. They have helped bring in 4 customers, while the remaining customers were acquired directly by the founder.</p><p>This makes the business lean and efficient, with no fixed payroll costs.</p><p><b>Tech Stack</b></p><p>The product is built with a simple, maintainable, and cost-efficient stack:</p><ul> <li><b>Backend:</b> PHP</li> <li><b>Frontend:</b> JavaScript</li> <li><b>Database:</b> PostgreSQL</li> <li><b>Infrastructure:</b> DigitalOcean</li> <li><b>AI providers:</b> Gemini, OpenAI, AIEdge, FashnAI, xAI, Flux</li> </ul> <p>The stack is lightweight, affordable to operate, and easy for a technical buyer to maintain or migrate.</p><p><b>Marketing and growth</b></p><p>The main growth activity so far has been <b>cold email outreach to e-commerce stores</b>.</p><p>The project has a database of approximately <b>5,000 potential e-commerce store contacts</b>, which can be used for continued outbound sales.</p><p>Growth has been mostly founder-led, with additional help from 2 commission-based sales partners.</p><p>Current acquisition channels:</p><ul> <li>Cold email campaigns</li> <li>Direct founder-led sales</li> <li>Referral-based sales partners</li> </ul> <p>The sales process has already validated demand across several countries and product categories, especially in stores where visual product confidence is important.</p><p>There is still a lot of growth potential through:</p><ul> <li>Scaling outbound sales</li> <li>Building integrations with platforms like Shopify, WooCommerce, Magento, and local e-commerce platforms</li> <li>Partnering with e-commerce agencies</li> <li>Launching paid ads targeting online store owners</li> <li>SEO content around AI product visualization and AI try-on for e-commerce</li> <li>Case studies from existing customers</li> </ul> <p><b>Revenue and profit</b></p><p>My platform currently generates approximately:</p><ul> <li><b>MRR:</b> €2.5k</li> <li><b>Monthly profit:</b> €2k</li> <li><b>ARR:</b> ~€30k</li> <li><b>Annual profit:</b> ~€24k</li> <li><b>Monthly costs:</b> ~€500</li> <li><b>Profit margin:</b> ~80%</li> </ul> <p>Number of customers: 15.</p><p>Important financial notes:</p><ul> <li>No paying shop has cancelled its subscription since launch.</li> <li>The business has high gross margins due to low infrastructure and AI provider costs.</li> <li>CAC is currently low because acquisition is mainly done through founder-led cold outreach and commission-based sales.</li> <li>LTV is not yet fully measurable because churn has been 0% so far.</li> <li>Revenue is recurring and subscription-based.</li> </ul> <p><b>Return on investment</b></p><p>Based on the current monthly profit of approximately <b>€2k</b>, the business generates around <b>€24k annual profit</b>.</p><p>A buyer’s payback period depends on the final acquisition price.</p><p>A buyer could improve ROI by:</p><ul> <li>Increasing prices for new customers</li> <li>Upselling higher-tier plans</li> <li>Adding self-serve onboarding</li> <li>Building e-commerce platform integrations</li> <li>Scaling cold outreach using the existing 5,000-contact lead list</li> <li>Expanding into more European markets</li> <li>Creating case studies from current customers</li> <li>Partnering with e-commerce agencies</li> </ul> <p>Since the business already has recurring revenue, paying customers, and low operating costs, a buyer can focus mainly on growth rather than initial product validation.</p><p><b>Startup assets<b></b></b></p><ul> <li>Full SaaS product</li> <li>Source code</li> <li>Existing customer base</li> <li>Current recurring revenue</li> <li>Product domain and brand assets</li> <li>Database and application infrastructure</li> <li>AI provider integration logic</li> <li>Customer onboarding process</li> <li>Existing sales knowledge and positioning</li> <li>Approximately <b>5,000 e-commerce store contacts</b></li> <li>Technical handover from the founder</li> <li>Optional post-acquisition technical support or consulting from the founder</li> </ul> <p>The buyer would receive a working, revenue-generating AI SaaS product with active customers and clear growth opportunities.</p><p><b>Risks</b></p><p>Main risks and ways to minimize them:</p><p>&gt; Founder dependency</p><p>The product is currently operated by the solo founder.</p><p><b>How to minimize: </b>The founder can provide a structured handover, documentation, and optional technical support after the acquisition.</p><p>&gt; Small current scale</p><p>The business is profitable but still small, with €2.5k MRR.</p><p><b>How to minimize: </b>A buyer with sales, marketing, or e-commerce distribution can scale the product faster using the existing customer base and lead list.</p><p>&gt; The product has a growing but still limited customer base.</p><p><b>How to minimize: </b>Continue outbound sales, expand into more markets, and introduce annual plans to improve retention and cash flow.</p><p>&gt; Manual sales process</p><p>Growth so far has relied mostly on cold outreach and founder-led sales.</p><p><b>How to minimize: </b>Build a more scalable acquisition system through partnerships, integrations, SEO, and self-serve onboarding.</p><p><b>Summary</b></p><p>My platform is a profitable AI-powered SaaS for e-commerce stores with <b>€2.5k MRR</b>, around <b>€2k monthly profit</b>, and approximately <b>80% profit margin</b>.</p><p>The business has already validated demand with paying customers across multiple European markets and has had <b>0% subscription churn from paying shops since launch</b>.</p><p>It is a lean, founder-built product with low operating costs, recurring revenue, and clear growth potential. The buyer gets a working AI SaaS platform, existing customers, a 5,000-contact e-commerce lead list, and the opportunity to scale through outbound sales, partnerships, platform integrations, and better marketing.</p><p>This is a strong acquisition opportunity for a buyer who understands e-commerce, SaaS, AI tools, or agency-led distribution and wants to acquire a small but profitable product with room to grow.</p><p>✅&nbsp;$12,000 TTM revenue</p><p>✅ 15 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Digital Ocean, JavaScript, PHP</p>