<p>My mobile app helps users digitize their wardrobe and plan outfits. Users photograph their clothes (on-device background removal), organize their closet and get AI outfit suggestions, clothing identification and a style chat. Launched on iOS in November 2024 and on Android in December 2025. Monetized with weekly and monthly subscriptions (3-day free trial plans) via RevenueCat. No ads.</p><p><b>Key highlights:</b></p><ul> <li>Annual revenue: $1,068 gross / $865 net proceeds (last 12 months)</li> <li>Lifetime gross revenue: $3,839</li> <li>MRR: $35 with 13 active subscriptions (Oct 2026 snapshot)</li> <li>Running costs: ~$6/month (~$1.2 AI usage + $5 VPS), very high margin</li> <li>Strong Tier-1 audience: US, Canada and UK make up ~78% of proceeds</li> <li>CAC: $0, no paid marketing; 138 new users and 205 active users in the last 28 days (1,931 new customers in 12 months)</li> </ul> <p><b>Team</b></p><p>Solo founder running a portfolio of 30+ apps. The app needs very little time: occasional reviews/support e-mails and keeping it compatible with new OS versions. No employees.</p><p><b>Tech Stack</b></p><ul> <li>Mobile: Flutter / Dart (single codebase for iOS and Android), BLoC + go_router, Floor (SQLite), on-device background removal, 20+ languages.&nbsp;</li> <li>Backend: NestJS (TypeScript), Prisma ORM, PostgreSQL, JWT auth, Docker on a Linux VPS.&nbsp;</li> <li>AI: Google Gemini 3.1 Flash Lite (outfit suggestions, clothing identification, style chat), Replicate (background removal fallback).&nbsp;</li> <li>Other: RevenueCat, Firebase Analytics &amp; Crashlytics, OneSignal.</li> </ul> <p><b>Marketing and growth</b></p><p>All growth is organic App Store search (ASO); no paid marketing. Revenue ran at ~$120–140/month until March 2026 and has since settled at ~$35–45/month, while the top of funnel is still healthy (~138 new users per month). The Android version is live but has not been marketed yet.</p><p><b>Revenue and profit</b></p><ul> <li>Gross revenue (12 mo): $1,068.15 from 295 transactions</li> <li>Net proceeds (12 mo): $865.45</li> <li>Average of last 3 months: $37 gross per month</li> <li>Revenue by year: 2024 $53 · 2025 $3,116 · 2026 YTD $669</li> <li>Monthly costs ~$6, so almost all proceeds are profit.</li> </ul> <p><b>Return on investment</b></p><p>At $1,300 and ~$800/year net profit (last 12 months), payback is about 1.5 years. Current prices are very low (weekly $0.99, monthly $2.99), so price testing and an annual plan are quick wins; marketing the Android version and ASO can bring revenue back to the early-2026 level (~$120–140/month).</p><p><b>Startup assets</b></p><ul> <li>iOS app (App Store transfer) and Android app (Google Play transfer) with reviews and active subscriptions</li> <li>Full source code: Flutter app + NestJS backend</li> <li>RevenueCat project and product configuration</li> <li>User database and 13 active paying subscribers</li> <li>App icon, design assets, store metadata and screenshots (20+ languages)</li> <li>30 days of technical handover support</li> </ul> <p><b>Risks</b></p><p>Revenue declined after March 2026, so new owners should plan ASO and pricing work. AI features depend on third-party APIs (currently ~$1/month). The fashion/wardrobe category is competitive; the main levers are a strong Tier-1 audience and low prices.</p><p><b>Summary</b></p><p>A two-platform wardrobe and outfit app with a Tier-1 audience (~78% US/Canada/UK), a healthy organic funnel (~138 new users/month), near-zero costs, and obvious pricing upside. All numbers are from RevenueCat and can be verified live via screen share.</p><p>✅ $1,068 TTM revenue</p><p>✅ 13 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with Node.js, Flutter, OpenAI</p>