<p>My platform is an AI-powered website builder that turns a written brief into a live, editable website. Users describe what they want, and the platform generates real HTML, CSS, and JavaScript files, renders a live preview canvas, and lets them publish to a custom domain — all without leaving the dashboard.</p><p>The product started in early 2026 as a solo-founder project to solve a simple pain point: building a professional landing page or small site still required too many tools and too much back-and-forth. It keeps the brief, the files, and the publish step on one desk.</p><p><b>Key highlights</b></p><ul> <li>MRR: $3,753</li> <li>Trailing 9-month profit: $3,806</li> <li>Net margin: ~75%</li> <li>CAC: ~$14</li> <li>LTV (estimated): $380–$760</li> <li>Churn: 0% reported cancellations (early stage)</li> <li>Total users: 287</li> <li>Paying subscribers: 31</li> <li>Paid conversion: ~10.8%</li> <li>Active Lab projects: 97</li> <li>Countries: Global (US, UK, EU, Canada, India)</li> </ul> <p><b>Team</b></p><p>Solo founder/operator. All product, engineering, billing, customer support, and marketing are handled by one person, spending roughly 5–10 hours per week on operations. No employees or contractors.</p><p><b>Tech stack</b></p><ul> <li>Laravel 13 — backend, routing, auth, billing, admin dashboard</li> <li>Livewire + Alpine.js — interactive dashboard components</li> <li>Tailwind CSS + Vite — UI styling and asset building</li> <li>MySQL/MariaDB — user data, subscriptions, invoices, projects</li> <li>Stripe — payments, subscriptions, invoices, webhooks</li> <li>React / Vite / Tailwind — generated site stack for end users</li> <li>OpenAI/Claude APIs — AI code and content generation inside Lab</li> </ul> <p><b>Marketing and growth</b></p><p>Growth has been organic and product-led:</p><ul> <li>SEO landing pages for keywords like "AI website builder" and "generate website from prompt"</li> <li>Product Hunt-style launch and founder community posts</li> <li>Indie Hackers, Reddit, and Twitter/X showcases of real AI-generated sites</li> <li>Free Starter tier that converts users to Pro ($29/mo) and Agency ($79/mo)</li> </ul> <p>Results: 287 signups, 31 paid subscribers, and a $3,753 MRR built without paid ads at scale.</p><p><b>Revenue and profit</b></p><p>Revenue model: Freemium SaaS — Starter (free), Pro ($29/mo or $290/yr), Agency ($79/mo or $790/yr).</p><ul> <li>MRR: $3,753</li> <li>ARR: $45,036</li> <li>Trailing 9-month revenue: $5,085</li> <li>Trailing 9-month expenses: $1,279</li> <li>Trailing 9-month net profit: $3,806</li> <li>Gross margin: ~100% on subscriptions (variable AI API costs are the main COGS)</li> <li>Net margin: ~75%</li> <li>CAC: ~$14 per paid customer (small ad tests only; most growth is organic)</li> <li>LTV: estimated $380–$760 based on $42 ARPU, 75% gross margin, and 12–24 month assumed lifetime</li> <li>Retention/Churn: No cancellations recorded yet; too early for a meaningful churn rate</li> </ul> <p><b>Return on investment</b></p><p>Asking price: $5,000.</p><p>At the current net profit run rate, the payback period is approximately 2 months. A buyer can achieve this by:</p><ul> <li>Maintaining the existing self-serve funnel</li> <li>Raising prices slightly or adding an Agency/white-label tier</li> <li>Turning on a small paid acquisition channel once unit economics are tested</li> </ul> <p><b>Startup assets</b></p><ul> <li>Domain and live site — with working landing page and dashboard</li> <li>Laravel codebase — full source code, migrations, seeders, admin, billing, and Lab workspace</li> <li>Database — 287 users, 31 paid subscribers, 115 invoices, 97 Lab projects, 784 AI messages, usage ledgers</li> <li>Stripe account and billing setup — active subscription infrastructure</li> <li>Landing page, marketing copy, and SEO pages</li> <li>Email list / user base — 287 verified signups in the platform</li> <li>Brand, logo positioning, and the name</li> <li>Documentation — P&amp;L, tech notes, deployment guide</li> </ul> <p><b>Risks</b></p><ul> <li>Early-stage product — only 9 months of operating history; retention and churn are unproven.</li> <li>Single-founder dependency — all product knowledge is with the founder; smooth handoff required.</li> <li>AI costs — credit usage scales with user activity and must be monitored.</li> <li>Competition — crowded AI website builder market (Durable, 10Web, Wix, Framer).</li> <li>Paid acquisition not proven — most growth has been organic; paid channels still need testing.</li> </ul> <p><b>How to minimize these risks:</b></p><ul> <li>Request a transition period with the founder</li> <li>Keep the existing hosting and Stripe setup unchanged initially</li> <li>Test churn before scaling paid ads</li> <li>Add customer onboarding emails to improve activation and retention</li> </ul> <p><b>Why buy?</b></p><ul> <li>Live revenue from day one — $3,753 MRR and a 75% net margin with minimal operating cost.</li> <li>Clean, modern stack — Laravel/Livewire/Tailwind, easy for a PHP developer to maintain and extend.</li> <li>Real product differentiation — generates actual HTML/CSS/JS files users can edit, not a locked drag-and-drop canvas.</li> <li>Clear growth levers — paid acquisition, agency tier, white-label, and SEO are all untapped.</li> <li>Low ask for an established micro-SaaS — $8K for a working, revenue-generating product with 287 users and a complete billing engine.</li> </ul> <p>✅ $5,000 TTM revenue</p><p>✅ 31 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with PHP, Laravel, MySQL</p>