<p>My product is an all-in-one screen recording, video editing, and screenshot application designed to make creating beautiful videos effortless. It helps creators, designers, founders, and teams turn ordinary screen recordings into polished product demos, tutorials, presentations, and content in minutes.</p><p>The app includes automatic zooms, smooth cursor animations, cinematic 3D movements, beautiful backgrounds, captions, voiceovers, audio enhancement, and a built-in editing timeline. There's also a dedicated screenshot mode and cloud sharing, so users can capture, edit, and share their work from one place.</p><p>One thing I've always cared about is making the final result look beautiful without requiring hours of manual editing. That's been the guiding idea behind the product.</p><p><b>How it started</b></p><p>The story actually began in September 2024, when I started building a Chrome extension.</p><p>I've always been passionate about filmmaking and visual storytelling, and I wanted to build something in the video creation space. The original Chrome extension operated through a credit-based system, and it managed to attract paying customers.</p><p>But I eventually realized that building the experience I envisioned would require a proper desktop application.</p><p>In November 2024, I partnered with EarlyBirds, a marketplace similar to AppSumo, to offer early one-time licenses for the upcoming desktop product.</p><p>I then spent most of 2025 developing the application from the ground up.</p><p>I actually started all of this with a borrowed Mac, without investors or an external development team. I handled the design, development, branding, and the day-to-day work myself.</p><p>The desktop application started generating sales in early 2026, and I eventually rebranded it.</p><p>Today, it's a fully launched commercial product with paying customers, an established brand, and a growing set of features.</p><p><b>Key Highlights</b></p><ul> <li>Lifetime revenue: Approximately $15,884</li> <li>Lifetime operating profit: Approximately $13,874 (management estimate)</li> <li>Trailing 12-month revenue: Approximately $10,600 from dated sales records</li> <li>Trailing 12-month operating profit: Approximately $9,300 (estimated)</li> <li>Operating profit margin: Approximately 87%</li> <li>Revenue model: Primarily one-time lifetime software licenses</li> <li>Current ARR/MRR: No established recurring subscription revenue</li> <li>Customer churn: Not applicable to the current lifetime-license model</li> <li>Customer acquisition: Predominantly organic, with minimal paid advertising</li> <li>Funding: Entirely bootstrapped.</li> </ul> <p>I haven't formally calculated customer lifetime value or a blended customer acquisition cost. Since most customers purchase one-time licenses and paid advertising has been minimal, traditional subscription SaaS metrics don't describe the business particularly well.</p><p>All profit figures are based on my management accounts. They include recorded and estimated platform fees and operating expenses, but exclude a salary for my own development time.</p><p><b>Team</b></p><p>I've been responsible for building and operating the product since the beginning.</p><p>My work has included product design, engineering, user experience, branding, website development, releases, licensing, customer support, and marketing.</p><p>There hasn't been an externally funded development team behind the product, which has helped keep operating expenses relatively low.</p><p>I've built the product with the intention of keeping the workflow simple, both for customers using it and for the person maintaining it.</p><p>For a new owner, I'm happy to provide a proper technical walkthrough and help make the transition as smooth as possible.</p><p><b>Tech Stack</b></p><p>It is a native macOS application, rather than a web application packaged inside a desktop window.</p><p>The product is developed and distributed using Apple's macOS development, code-signing, and notarization ecosystem.</p><p>The broader infrastructure includes:</p><ul> <li>Native macOS application: Screen capture, video editing, rendering, screenshot tools, and export functionality.</li> <li>MacLicense: License management and activation infrastructure.</li> <li>Lemon Squeezy and Gumroad: Payment processing and historical software license sales.</li> <li>Vercel: Website hosting and associated web infrastructure.</li> <li>The Cloud: Shareable links and cloud-based video sharing functionality.</li> <li>Product website.</li> </ul> <p>The application is currently supported on Apple Silicon Macs running macOS 15 or newer.</p><p>I can provide a more detailed walkthrough of the source code, frameworks, dependencies, build process, and infrastructure during technical due diligence.</p><p><b>Marketing and Growth</b></p><p>One of the things I find most interesting about the business is that nearly all of its sales have happened without a significant paid advertising budget.</p><p>Most early growth came through organic discovery, product launches, word of mouth, and people finding the product through online communities.</p><p>I've launched the product on Product Hunt under both brands. Together, these launches helped introduce the product to designers, developers, founders, and creators.</p><p>It's also been encouraging to see individuals working at companies like Sketch, Typeform, Windsurf, and Flora using the product. These are individual users, not official company partnerships.</p><p>I've spent most of my time building and improving the application rather than running a systematic marketing operation.</p><p>I believe that's one of the biggest opportunities for the next owner.</p><p><b>Some areas I would explore include:</b></p><ul> <li>Paid advertising: Testing targeted campaigns for screen recording, video editing, and product demonstration software.</li> <li>Creator partnerships: Working with YouTubers, designers, developers, and content creators who regularly demonstrate software.</li> <li>SEO and content: Publishing tutorials, comparison articles, educational videos, and product demonstrations.</li> <li>Affiliate marketing: Building a consistent program that rewards creators for introducing new customers.</li> <li>Team licensing: Expanding distribution among startups, agencies, educators, and product teams.</li> <li>Product development: Continuing to improve existing tools and expanding into adjacent video creation workflows.</li> </ul> <p>These are growth opportunities rather than proven acquisition channels. I haven't yet invested the time or budget needed to test them systematically.</p><p><b>Revenue and Profit</b></p><p>The business has generated approximately $15,884 in lifetime customer revenue, starting with the original Phia Chrome extension in 2024 and continuing through the current desktop application.</p><p>I have kept the operating costs relatively low. The main expenses have been payment processing and marketplace commissions, domain registrations, and hosting.</p><p>My management accounts estimate approximately $2,010 in operating expenses across the business's history, leaving around $13,874 in estimated operating profit.</p><p>That represents an operating margin of approximately 87%.</p><p>Some Lemon Squeezy fees are estimated, and a small portion of dashboard revenue has not yet been matched to individual transaction dates. I've documented those differences in the financial records and am happy to walk through them with a serious buyer.</p><p>The current business primarily sells lifetime software licenses rather than recurring subscriptions. Customers typically pay once for the license tier they choose.</p><p>Because of this model, I don't present one-time license sales as recurring revenue, and conventional subscription churn isn't applicable.</p><p>One important consideration is that existing lifetime customers continue to have license entitlements after their purchase. Those obligations would need to be maintained by the next owner.</p><p><b>Return on Investment</b></p><p>I'm asking $47,000 for the business.</p><p>Based on approximately $9,300 in estimated trailing annual operating profit, the current historical earnings represent roughly a five-year simple payback period, assuming earnings remain unchanged and before acquisition fees, taxes, or additional investment.</p><p>I don't want to suggest that future revenue growth is guaranteed.</p><p>Where I see potential is in acquiring a product that's already been developed, has paying customers, and has demonstrated that people are willing to purchase it, without having to fund the initial years of development.</p><p>A new owner with marketing experience could test paid customer acquisition, build consistent content and affiliate channels, and introduce new licensing options.</p><p>If those efforts increase sustainable operating profit, the investment payback period could become shorter. Actual results will depend on customer demand, acquisition costs, ongoing support, and execution.</p><p><b>Startup Assets</b></p><p>My intention is to sell the complete operating product rather than just the source code.</p><p>The proposed acquisition would include:</p><ul> <li>The application: Complete source code and associated product development assets, subject to IP ownership verification.</li> <li>Domain: along with relevant website assets.</li> <li>Original brand history.</li> <li>Website: Existing marketing pages, product copy, design assets, and documentation.</li> <li>Brand identity: Logos, visual assets, and product branding.</li> <li>Product Hunt presence.</li> <li>Customer relationships: Eligible customer records, purchase history, and software license entitlements, subject to privacy and transfer requirements.</li> <li>Licensing infrastructure: Existing license management setup and associated documentation.</li> <li>Cloud sharing infrastructure: Relevant code, configuration, and operational documentation.</li> <li>Marketing materials: Existing product screenshots, launch videos, presentations, and promotional assets.</li> <li>Technical handover: Build instructions, infrastructure explanations, and guidance on the deployment and release process.</li> </ul> <p>I can provide verified customer and license counts during due diligence. I don't want to advertise an inflated email-list or active-user number without checking the current databases.</p><p>Payment merchant accounts and Apple Developer signing credentials may require migration to accounts owned by the buyer rather than a direct account transfer.</p><p>I'm happy to help with that process.</p><p><b>Risks</b></p><p>I think it's important to be open about the things a new owner should consider.</p><ul> <li>One-time license revenue</li> </ul> <p>The current business doesn't have predictable subscription revenue. Growth depends on acquiring new customers, expanding licensing, or introducing additional products and services.</p><p>A buyer could explore recurring offerings, but I haven't included hypothetical subscription revenue in the financials.</p><ul> <li>Platform limitations</li> </ul> <p>The application currently supports Apple Silicon Macs running macOS 15 or later. Customers using unsupported hardware or older operating systems cannot run the current application.</p><p>Making those requirements clear before purchase helps reduce avoidable refund requests.</p><ul> <li>Competition</li> </ul> <p>Screen recording and video editing is a competitive category, with established products such as Screen Studio, CleanShot X, Loom, and others.</p><p>Continued investment in product quality, customer experience, and distribution will be important.</p><ul> <li>Ongoing development and support</li> </ul> <p>Like any desktop application, the product will require compatibility updates, bug fixes, customer support, and maintenance as macOS evolves.</p><ul> <li>Ownership transition</li> </ul> <p>The new owner will need to manage the transfer of the software, website, license infrastructure, signing process, and applicable customer obligations.</p><p>I would work with the buyer to document and carry out that transition.</p><ul> <li>Financial and marketing history</li> </ul> <p>The financials are management-prepared estimates rather than audited accounts. Revenue has also varied between months, and paid marketing has not been established as a repeatable acquisition channel.</p><p>I can share the available sales exports, dashboard evidence, invoices, and reconciliation details during due diligence.</p><p><b>Summary</b></p><p>I started this project because I genuinely loved the idea of making video creation easier and more beautiful.</p><p>What began as a Chrome extension built with a borrowed Mac eventually became a native desktop application with paying customers, an established brand, and almost $16,000 in lifetime revenue.</p><p>I'm proud of what I've managed to build without outside funding.</p><p>At the same time, I've realized that I want to direct more of my attention toward new projects, particularly ideas connected to my long-term interest in filmmaking and storytelling.</p><p>I think it has reached a stage where someone with the right experience in marketing, distribution, or creative software could take it further.</p><p>The product already exists, customers have paid for it, the brand has a public history, and the operating expenses have remained relatively low.</p><p>For me, the opportunity isn't just the existing revenue. It's being able to acquire the product, technology, and customer relationships without spending years building everything from scratch.</p><p>I'd love to find someone who sees that opportunity and is excited to continue developing it.</p><p>I'm happy to answer questions, share the underlying records with serious buyers, and help ensure a smooth handover.</p><p>✅ $10,578 TTM revenue</p><p>✅ 627 customers</p><p>✅ Business model: LTD</p><p>✅ Built with Swift, SwiftUI</p>