<p>This is an established, founder-led e-commerce jewellery business operating in the niche of kink-positive, fetish-inspired and alternative jewellery. The brand was established in 2024 and developed around self-expression, confidence, individuality and bold design. The business offers a catalogue of more than 750 SKUs, including pendants, chains, charms and statement jewellery. Products are made from recycled 925 Sterling Silver or Brass and plated with precious metals, subject to product-specific specifications. The business has an established e-commerce website, product catalogue, pricing structure, supplier information, marketing materials and existing sales channels, including the online store, Etsy and SpiceRack-related sales records.</p><p><b>Key highlights</b></p><ul> <li>More than 750 SKUs in stock</li> <li>Owner-stated retail inventory value exceeding $50,000</li> <li>Recorded sales of approximately €4,786 in the supplied order register</li> <li>Recorded order-level profit of approximately €3,520</li> <li>2026 YTD presentation including Etsy/SpiceRack sales: €2,679.50 revenue</li> <li>2026 YTD order-level profit including Etsy/SpiceRack: €2,018.02</li> <li>Established website and ecommerce infrastructure</li> <li>Distinctive niche positioning with international growth potential</li> <li>Wholesale expansion opportunity through sex shops, jewellery retailers and concept stores.</li> </ul> <p>This is an e-commerce and inventory-based business, not a subscription or SaaS project. Therefore, metrics such as MRR, ARR, churn and user retention are not applicable.</p><p>The business is currently operated by the founder, who manages creative direction, product selection, supplier communication, product pricing, website administration, customer service, order management, marketing coordination and general business administration.The founder has a degree in Fine Art and more than 20 years of experience in sales and customer-facing industries. The business is being offered for sale because scaling beyond its current founder-led structure requires additional time, sales capacity, working capital and wholesale expertise. A buyer with existing jewellery, retail, wholesale or e-commerce experience could take over the established foundation and introduce more structured operational support.</p><p><b>Tech stack</b></p><p>The business operates through an established e-commerce website with a connected domain, online product catalogue, payment processing and delivery infrastructure. The business also uses online marketplaces and sales channels, including Etsy and SpiceRack-related records. The sale may include the website, domain, e-commerce content, product listings, pricing information, product photography and digital marketing assets, subject to confirmation of platform transferability and the final sale agreement.</p><p><b>Marketing and growth</b></p><p>Marketing and brand development activities have included:</p><ul> <li>Ecommerce website development</li> <li>Product photography</li> <li>Social media activity</li> <li>Instagram promotion</li> <li>Affiliate and referral software</li> <li>Brand design and visual content</li> <li>Product-led merchandising</li> <li>Organic customer discovery through niche positioning and social channels.</li> </ul> <p>The brand’s key growth opportunity is wholesale expansion. A new owner could systematically contact independent jewellery retailers, alternative fashion boutiques, specialist jewellery stores and complementary concept shops to establish the products as a stockist range. The catalogue of 750+ SKUs allows buyers to create curated opening collections for different retailers, price points and customer profiles. Reorders, seasonal edits, limited collections and wholesale exclusives could create a more recurring revenue model.</p><p><b>Revenue and profit</b></p><p>The supplied order register records approximately €4,786 in sales and approximately €3,520.37 in order-level profit. These figures are management figures based on the available workbook and should be verified against payment-provider, e-commerce, and bank records during due diligence. The 2026 YTD presentation, including Etsy/SpiceRack sales as requested, shows:</p><ul> <li>Main ecommerce sales: €1,713.50</li> <li>Etsy/SpiceRack sales: €966.00</li> <li>Combined 2026 YTD sales presentation: €2,679.50</li> <li>Associated order-level profit: €2,018.02</li> </ul> <p><b>Return on investment</b></p><p>The business is being offered as an asset-backed e-commerce acquisition rather than solely as a historical-profit investment. The buyer is acquiring existing inventory, brand assets, website infrastructure, product information, supplier knowledge and a ready-to-develop product catalogue. The current direct-sales revenue does not by itself provide a short payback period at the asking price. The investment case depends on unlocking the next stage of growth through wholesale distribution, improved inventory turnover and stronger commercial execution. Under an illustrative stockist-led growth scenario, the business could target approximately:</p><ul> <li>€10,000 operating profit in Year 1</li> <li>€29,100 operating profit in Year 2</li> <li>€52,000 operating profit in Year 3</li> <li>€73,000 operating profit in Year 4</li> <li>€98,400 operating profit in Year 5</li> </ul> <p>These are planning estimates, not guarantees. They assume the buyer builds a network of shops for adults, jewellery and concept-store stockists, maintains adequate inventory and reinvests in wholesale sales, samples, fulfilment and marketing.</p><p><b>Startup assets</b>&nbsp;</p><p>Subject to the final sale agreement, the sale may include:</p><ul> <li>More than 750 SKUs of physical inventory</li> <li>Owner-stated retail inventory value exceeding $50,000</li> <li>Established ecommerce website and domain</li> <li>Brand identity and visual positioning</li> <li>Product catalogue and product descriptions</li> <li>Product pricing and margin information</li> <li>Supplier and product-cost information</li> <li>Product photography and marketing assets</li> <li>Existing ecommerce and marketplace sales channels</li> <li>Packaging and fulfilment information</li> <li>Customer-service and order-processing knowledge</li> <li>Founder handover and operational transition support</li> </ul> <p>Specific digital accounts, social media accounts, customer data, email lists and marketplace accounts should be confirmed separately because transferability may depend on platform policies and data-protection requirements.</p><p><b>Risks</b></p><ul> <li>Revenue is currently founder-led and not contractually recurring.</li> <li>Wholesale sales have not yet been fully developed.</li> <li>The business requires ongoing inventory management and working capital.</li> <li>Product sales may be affected by marketplace, advertising or adult-content policies.</li> <li>Supplier lead times, minimum order quantities and replenishment costs require verification.</li> <li>The stated inventory value should be confirmed through a physical stocktake and SKU-level valuation.</li> <li>Historical sales and profit figures should be reconciled against payment processors, ecommerce analytics and bank records.</li> <li>Customer retention, CAC and LTV are not currently tracked in a formal reporting system.</li> </ul> <p>These risks can be reduced through documented operating procedures, a complete stocktake, clear supplier agreements, improved financial reporting, targeted wholesale outreach and the appointment of sales or fulfilment support.</p><p><b>Summary</b></p><p>This is an opportunity to acquire a distinctive niche e-commerce jewellery brand with more than 750 SKUs, substantial existing inventory, an established website, a developed product catalogue and a clear market identity.</p><p>The business has already completed the most time-consuming early-stage work: creating the brand, developing the range, sourcing products, building the website, establishing pricing and testing sales channels.</p><p>The next owner can focus on commercial expansion, particularly wholesale partnerships with shops for adults, independent jewellery retailers, alternative fashion boutiques and complementary concept stores. The combination of existing assets, niche positioning and stockist potential makes the business suitable for a buyer seeking a ready-to-operate jewellery brand with significant room for growth.</p><p>✅ $3,000 TTM revenue</p><p>✅ 50 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with WordPress, WooCommerce</p>