<p><b>Startup description</b></p><p>This is an established 2-year-old Amazon FBA brand operating in the home decor niche, specifically premium decorative books (real hardcover with full gold foil finishing). Founded in June 2024 by an interior designer, giving the brand a category-authentic aesthetic edge that generic FBA sellers cannot replicate.</p><p>The brand holds Amazon's Choice designation on the primary category keyword (42,500 monthly searches) and Overall Pick designation on a high-intent commercial keyword (2,500 monthly searches). Amazon's Choice status has been maintained at 95-98% for over two years — a durable trust signal that materially reduces customer acquisition cost. Additional Overall Pick coverage historically extends across 10+ decor-related keyword variants.</p><p>Protected by USPTO trademarks in Class 16 (paper goods, printed matter, books — the current product line) and Class 28 (games and toys — expansion optionality into adjacent categories under existing brand equity). Pre-Rekognition listing status means Product Type assignment is stable and not at risk of catalog reclassification.</p><p><b>Financial performance</b> (TTM Jul 2025 – Jun 2026):</p><ul> <li>Revenue: $103,389 USD</li> <li>Adjusted SDE (after inventory build-up add-back): $18,578 USD</li> <li>Monthly Amazon Sessions: ~5,600</li> </ul> <p><b>Operations</b></p><p>Solo operator, 3-5 hours per week, EU-based. </p><p>Business was operated in absentee mode during the 2026 H1 pre-sale window; revenue continuity through a reduced-attention period demonstrates the asset is not founder-dependent.</p><p>Inventory: 1,750 units on hand (built up from 600-unit operating baseline for buyer transition), landed cost $9/unit, total inventory value approximately $15,750.</p><p><b>Growth opportunities</b></p><p>Ad spend restoration to historical $2,000/month baseline, pricing recovery from current $28.99 test back to $34.99, Amazon Canada active targeting (currently passive Remote Fulfillment), Class 28 category expansion (toys/games under existing brand), DTC channel via prepared Carrd landing pages, wholesale/retail partnerships requiring US-based operator, social media channels (YouTube, Instagram, TikTok, Pinterest — all initiated).</p><p><b>Reason for sale</b></p><p>EU-based solo operator has reached the ceiling of what can be built from Europe within Amazon-only channels. Off-Amazon expansion (US social media, wholesale, retail, influencer marketing) requires a local US operator with network and daytime overlap not achievable from Estonia. Business is stable, profitable, and operating at a durable competitive position — this is a healthy transfer, not a distressed sale.</p><p><b>Sale structure</b></p><p>Asset sale. Estonian holding entity not part of the sale — buyer purchases the brand, listings, trademarks, and inventory into their own entity.&nbsp;</p><p>Trademark assignment via Trademark Angel (Canada). 30 days of founder support included at no additional cost.</p><p>Full CIM with month-by-month financials, keyword position data, inventory breakdown, and supplier detail available upon signed NDA.</p><p>✅ $103,000 TTM revenue</p><p>✅ 3,200 customers</p><p>✅ Business model: One-time sales</p><p>✅Built with Amazon FBA, OpenAI</p>